Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#63: Vodacom South Africa Launches Vodabucks 25.11.2020 43:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As the market leader providing telecoms services to over 37 million people in South Africa, Vodacom is an award-winning consumer brand that launched an e...
#62: The Value of Loyalty Members as a Media Asset 18.11.2020 47:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than th...
#61: Yuu Rewards, Hong Kong's New Coalition Programme 11.11.2020 40:59
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Yuu Rewards has taken the Hong Kong Market by storm. Launched in July 2020, this innovative coalition programme connects ten brands and over 2,000 stores...
#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally 04.11.2020 45:16
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- BP is one of the world's largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries worldwide....
#59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty 28.10.2020 43:46
Today's episode of Let's Talk Loyalty showcases Epsilon's latest loyalty learnings from two of their senior Directors, featuring Tamara Oliverio as Senior Director of Loyalty and Customer Experience, as well as Julie Smith as Vice President of Loyalty Technology. Listen to this episode to learn how the US market is evolving dramatically at the moment, including brands re-inventing their programs t...
#58: Global Loyalty Insights from Comarch's Sidney Dunn 21.10.2020 51:52
As the technology platform that powers loyalty programmes for global brands such as BP, Heathrow Airport, Enterprise Rent-a-Car, ADNOC Petroleum and Etihad Airways, Comarch is in a unique position globally, advising brands in all industries on their loyalty strategy and ensuring it's executed brilliantly. We are delighted to be working with Comarch as a sponsor of the show, so in this episode of L...
#57: Award-winning loyalty programme in Mauritius - Wiiv Rewards 14.10.2020 43:25
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Wiiv Rewards is a coalition loyalty programme launched in Mauritius by the country's largest private company IBL Group . As a group-owned multi partner p...
#56: Head for Points - Interview with the UK's leading website for frequent flyers 07.10.2020 46:02
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit cards in the UK mar...
#55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay 30.09.2020 31:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the U...
#54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy 23.09.2020 1:00:34
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As winner of the "B2B Marketer of the Year" award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief Marketing Offic...
#53: Driving Loyalty in Shell worldwide - Pavel Los shares insights on his award-winning loyalty programmes 16.09.2020 40:28
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Pavel Los is the Global Loyalty Manager for Shell , the world-renowned oil company running loyalty programmes in 21 countries. Shell recently topped the...
#52: Connecting with Community for Local Loyalty - with Dr Chris Arnold 09.09.2020 45:36
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As a former Creative Director and senior board director of Saatchi & Saatchi, Dr Chris Arnold is a business strategist, innovative thinker and a "pro...
#51: The Loyalty Magazine Awards 02.09.2020 38:33
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Every year, loyalty marketers around the world send off their programmes to compete with the best in the industry for the annual Loyalty Magazine Awards...
#50: KPMG Customer Research - Connecting with The New Customer 26.08.2020 25:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As customers respond to our dramatically different world, trust is becoming an essential ingredient in business, not just to ensure customer loyalty, but...
#49: ONE YEAR BIRTHDAY - Let's Talk Loyalty - Loyalty Academy Competition 19.08.2020 38:23
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Let's Talk Loyalty is one year old on August 22nd so today we are celebrating! It’s been an incredible roller-coaster year, filled with fun, extra-ordina...
#48: Etihad Guest - Loyalty Insights from Etihad Airways 12.08.2020 33:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Etihad Guest is the loyalty program for Etihad Airways - the flag carrier of the UAE, based in Abu Dhabi. With over 7 million members, re-launched in Nov...
#47: Shirley King - Loyalty Program Manager, IHG Rewards Club & Kimpton Inner Circle 05.08.2020 40:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including the "Kimpton Ho...
#46: Dell's Global Loyalty Lead - Exploring Gamification 29.07.2020 1:06:15
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With a laser focus on drivi...
#45: Loyalty Insights from India - Customer Strategy Network - Kunal Mohiuddin 22.07.2020 39:21
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As a loyalty expert based in India, Kunal Mohiuddin has an extensive career as a loyalty practitioner, building innovative loyalty technology platforms a...
#44: Leveraging Subscriptions to Create the Ultimate Loyalty 15.07.2020 51:41
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One way is...
#43: Loyalty Marketing in B2B & Concepts Post-Covid - Dr David Cox 08.07.2020 52:53
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing! In this episode of " Let's Talk Loyalty...
#42: Loyalty Leadership using NPS and Customer Lifetime Value - with Rob Markey, Bain & Company 01.07.2020 58:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty, having co-created...
#41: Bryan Pearson - Loyalty Personality of the Year and LoyaltyOne former CEO 24.06.2020 51:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Bryan Pearson, the former CEO LoyaltyOne is known globally as a leader in loyalty, retail marketing and analytics. He is also the author of the bestselli...
#40: Loyalty Lessons From Wharton School's Professor of Marketing 17.06.2020 39:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of " Lets Talk Loyalty " was inspired by some exciting ideas emerging from academic leaders who are increasingly helping investors to consid...
#39: Sky VIP UK with Head of Customer Loyalty, Rob Chandler 10.06.2020 44:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As the UK's largest broadcaster, Sky has access to some of the top entertainment assets in the world including The Premier League for football fans and t...
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