Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#213: Relaunching The Shangri-La Hotel Rewards Program 20.04.2022 33:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In today's episode, "Let's Talk Loyalty" talks with Kevin Siew , Vice President and Head of Shangri-La Circle , the latest innovation from the Shangri-La...
#212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland 19.04.2022 32:49
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of "Let's Talk Loyalty" features a conversation with Eadaoin Keane , Head of Marketing for Circle K Ireland who won the "Best Loyalty Progra...
#211: Loyalty Programme Liability Modeling (Short Summary Show) 18.04.2022 7:25
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno , founder of Kyros Insights. Len uses his professional training as...
#210: Digital Consumer Trends for 2022 13.04.2022 34:43
Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do business with. "Let's Talk Loyalty" was joined by Tim Glomb , VP Content & Data with Cheetah Digital, to learn about the latest research, which features insights from over 5,000 consumers across seven countries. Tim highlighted the findings that he found most fas...
#209: Loyalty & Awards Conference News for Travel Loyalty Professionals 12.04.2022 42:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Loyalty & Awards Conference is the largest international loyalty conference for the travel industry. In this episode of "Let's Talk Loyalty", we...
#208: Keeping Customers Happy and Engaged (Short Summary Show) 11.04.2022 7:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary show, "Let's Talk Loyalty" looks back on an interview with Mark James , the CEO of Customology in Australia who shared some insight...
#207: The "Australian Loyalty Association" Expands and Partners with "Let's Talk Loyalty" 06.04.2022 21:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The " Australian Loyalty Association " (ALA) is the highly respected organisation that provides thought leadership, education and networking opportunitie...
#206: Global Loyalty Academy Workshops in 2022 and FREE Competition to Win 05.04.2022 37:07
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is all about The Loyalty Academy and the latest updates and in-person workshops to become a " Certified Loyalty Marketing Professional ™️" (...
#205: Loyalty Insights from the IKEA Family Club (Short Summary Show) 04.04.2022 7:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- "Let's Talk Loyalty" is today looking back on our conversation with IKEA's global vice president of loyalty, Aaron Mitchell . As one of the world's most...
#204: Loyalty Lessons from "USA Convenience Chain of the Year" - Yesway 30.03.2022 48:41
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today " Let's Talk Loyalty " talks with one of the leading marketers in U.S. convenience retail, Derek Gaskins , Chief Marketing Officer of Yesway. Yeswa...
#203: Groundbreaking Research on What Brits Want From Loyalty 29.03.2022 59:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today "Let's Talk Loyalty" discusses the latest loyalty insights from a brand new research report, " What Brits Want From Loyalty Programs Now ". This co...
#202: Loyalty Insights from Scandinavia (Short Summary Show) 28.03.2022 8:33
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary show, I look back on an interview exploring “mindful marketing” and how it relates to loyalty from an interview with Maths Mathisen...
#201: Leveraging Known Customer Data to Acquire New Members 23.03.2022 40:59
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, we talk with Joseph Taylor , SVP of Strategic Consulting and Operations for Epsilon and hear how to use the data and profiles of your mo...
#200: Circle K's Subscription Car Wash Loyalty Programme 22.03.2022 49:55
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As we celebrate our 200th episode, we discovered the power of subscriptions to drive loyalty in the car wash category in an insightful interview with Lar...
#199: Loyalty Ideas for Small Companies by Creating Customer Connections (Short Summary Show) 21.03.2022 8:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In today's short show, we review our interview with Ali Cudby , author of " Keep your Customers" and Managing Director of Alignmint Growth Strategies. Fr...
#198: Driving Loyalty Beyond Cookies with Loyalty Expert Billy Loizou 16.03.2022 43:18
In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business issues and how to use loyalty mechanics to solve them. Billy Loizou is the Vice President, Go To Market APAC at Cheetah Digital and an advisory member of Australian Loyalty Association. Billy shared a great case study using NFTs to build customer loya...
#197: Loyalty Insights from Poland 15.03.2022 1:03:22
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's guest, Tomasz Makaruk , holds a Ph D in Marketing and has spent more than a decade specialising in loyalty. In this episode, we will hear a compr...
#196: Loyalty Statistics and KPI's for Success (Short Summary Show) 14.03.2022 8:28
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should be measuring, and...
#195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally 09.03.2022 45:37
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, we explore the latest lessons from Virgin Red , the loyalty programme for the Virgin group as it continues its impressive global growth....
#194: Air Canada’s Award-Winning Aeroplan Program 08.03.2022 39:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline. In this episode, we talk with Derek Whitwo...
#193: Asia Miles Insights from Cathay Pacific Airways (Short Summary Show) 07.03.2022 8:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary show, I look back on my 2020 interview with Paul Smitton , CEO of Asia Miles with Cathay Pacific Airways. Paul shared Cathay Pacifi...
#192: Talking Loyalty with Tom Peace of The Loyalty People 02.03.2022 24:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Being a professional loyalty professional can be a lonely job in a big corporation, but by growing our network and community through thought leadership a...
#191: Let's Talk Loyalty Bonus Episode - Show Update 01.03.2022 6:49
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Let's Talk Loyalty is growing in 2022 and I wanted to share a quick update with you about our newest partner which includes more fascinating interviews w...
#190: Customer-Based Corporate Valuation with Professor Daniel McCarthy (Short Summary Show) 28.02.2022 7:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary show, I look back on an interview with Assistant Professor of Marketing at Emory University, Dan McCarthy , about key marketing top...
#189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations 23.02.2022 46:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Hong Kong's Cathay Pacific Airways recently celebrated 75 years of flying, and in this episode, we hear about their latest innovations from Paul Smitton,...
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