Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Category

Business

Podcast website

www.letstalkloyalty.com

Latest episode

Jul 9, 2026

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Episodes

#238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show) 20.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In January 2020, Google announced that it would no longer support third-party cookies for users of the Chrome browser. What sounded like a massive challe...

#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth 15.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth....

#236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program 14.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- David's Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful...

#235: Subscriptions Driving Restaurant Loyalty in South Africa 13.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As one of the most exciting loyalty markets in the world, South Africa boasts plenty of compelling concepts and innovative ideas - and this summary show...

#234: Driving Loyalty in Convenience Retail with Sheetz USA 08.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Sheetz Inc. is one of North America's fastest-growing convenience store chains, already operating over 600 locations. In this episode of Let’s Talk Loyal...

#233: Etihad Guest - Powerful Propositions Building Emotional Loyalty 07.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways! In today's episode,...

#232: Innovation in China with Lagardère Travel Retail (Short Summary Show) 06.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The global Covid crisis challenged many businesses to the brink of survival, especially in the travel industry. Across airlines, hotels, hospitality and...

#231: Building Your Program's Profitability - Loyalty's Hidden Potential 01.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in today’s episode, J...

#230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday 31.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program . 2...

#229: Coalition Loyalty in Colombia (Short Summary Show) 30.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- “To make the customer fall in love with the brands.” This is how Alejandro Gonzalez Saul , CEO of Puntos Columbia described the purpose and goal of this...

#228: Loyalty Insights from IAG Loyalty 25.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The International Airline Group is one of the world's largest airline groups, formed by the merger of British Airways and the Spanish Airline Iberia . Pr...

#227: Measuring the Value of Loyalty Marketing Investment with Epsilon 24.05.2022

How do you measure and prove the value of your investment in loyalty marketing? In this episode, we are joined by Brad Macdonald , Vice President of Loyalty Strategy at Epsilon , who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach". We also announce a partnership with Epsilon together with Let’s Talk Loyalty la...

#226: Virgin Red - Where Customers Genuinely Come First (Short Summary Show) 23.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In today’s short summary episode of Let’s Talk Loyalty, Paula Thomas looked back on her conversation with Virgin Reds Chief Marketing Officer, Kelly Best...

#225: Insights from the "2022 Global Report on Loyalty Marketing & Rewards Programs" 18.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, Łukasz Słoniewski of Comarch joins Let's Talk Loyalty to discuss the "2022 Global Report on Loyalty Marketing & Rewards Programs," a...

#224: Celebrating the Freddie Awards - The "Oscars" of Travel Loyalty 17.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The winners of the 2022 "Freddie Awards" have just been announced, the awards created to recognise the gold standard in travel loyalty programs worldwide...

#223: Announcing - The Winner of the Loyalty Academy Scholarship is ... 16.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Loyalty Academy is the world's leading loyalty marketing training platform, run by and for loyalty marketers. Let's Talk Loyalty is the world's leadi...

#222: Loyalty Leads the Transformation of Albertsons 11.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Albertsons is one of the largest food and drug retailers in the United States. In today’s episode, "Let's Talk Loyalty" meets Matthew Stevens , Albertson...

#221: What We've Learned About Loyalty 10.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In today’s episode, Paula was joined by fellow podcaster Iain Pringle , to share what we've each learned in our combined five years of podcasting about o...

#220: Aviation Loyalty Program Insights with Evert de Boer (Short Summary Show) 09.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary episode, Paula Thomas looks back on a fascinating conversation with Evert de Boer , Managing Partner of On Point Loyalty , who disc...

#219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 04.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, Adam Posner , joins us to talk about his hugely popular " For Love or Money™ Australia " research report and insights for 2022. Adam exp...

#218: Anantara, Avani, Kempinski - Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands 03.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across...

#217: Insights on Loyalty Innovation with Epsilon (Short Summary Show) 02.05.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary episode of "Let's Talk Loyalty" , we looked back on an episode from early 2021 when we talked about loyalty programmes as they evol...

#216: Everyday Loyalty - Connecting Customers, Members and Merchants 27.04.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, James Berry , Commercial Director, Valuedynamx at Collinson shares game-changing concepts he believes are becoming pivotal for loyalty p...

#215: Loyalty Insights from Asia - Speak Like a CEO 26.04.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of "Let's Talk Loyalty", features LInkedIn loyalty guru and independent loyalty consultant, Henry Christian . Henry has many years of exp...

#214: ENOC's Successful Loyalty Program in the UAE (Short Summary Show) 25.04.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In today's short summary show, "Let's Talk Loyalty" looks back on an interview with Suri Singh , Head of Loyalty for Emirates National Oil Company (ENOC)...

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