Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Category

Business

Podcast website

www.letstalkloyalty.com

Latest episode

Jul 9, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty 16.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- " Beyonde " is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing t...

#262: A Reality Check for Your Loyalty Program (Short Summary Show) 15.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short summary show, I review my interview with Mike Atkin , also known as the "Loyalty Guru", in which he shared the framework that he uses to ex...

#261: Building Bilt Rewards from Strength to Strength 10.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is just one year old, yet it has...

#260: Short Summary Show of Bart Demczuk Interview from Comarch Middle East 09.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today is a short summary show of our interview with Bart Demczuk , Managing Director at Comarch Middle East, who joined "Let's Talk Loyalty" in 2021 to s...

#259: eCommerce Excellence with Adore Beauty and Adore Society (Short Summary Show) 08.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Adore Beauty has had incredible growth and success in recent years, and is now Australia's top online pure-play beauty retailer. In 2020, the eCommerce b...

#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights 03.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Web 3.0 is of the hottest topics in business right now, but most of us have yet to figure out what the potential could be for these newest technologies w...

#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits 02.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today, "Let's Talk Loyalty" meets airline industry thought-leader Mark Ross-Smith , who shares his insights on global airline loyalty programmes – their...

#256: Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating 01.08.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find confusing and expens...

#255: The Loyalty Report 2022 - Essential Insights and Innovations for Loyalty Professionals 27.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features key insights from the industry's best-known research report that’s produced every year by Bond Brand Loyalty. Featuring insights...

#254: Loyalty Innovation in the Railway Industry 26.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode discusses the increasing need for customer loyalty in the railway industry for the first time! Renfe is the leading train company in Spai...

#253: Human Psychology and It's Role in Loyalty Programmes 25.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This short summary explains how a better understanding of the psychology of human beings can help us design better loyalty programmes! Dr. Anil V. Pillai...

#252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation 20.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Few industries have been as dramatically affected by the internet as the publishing industry, when free news and the instant availability of global infor...

#251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group 20.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- One of Canada's best kept secrets, Northland Properties is a family business that operates an impressive portfolio of businesses including restaurants, r...

#250: Star Alliance - Short Summary Show 18.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode celebrates the 250th episodes of Let's Talk Loyalty! The Star Alliance is an extra-ordinary example of how global partnerships can be create...

#249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth 13.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow an...

#248: Leading Loyalty for Telecoms Giant Verizon 12.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an...

#247: Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professionals (Short Summary Show) 11.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as a messaging pla...

#246: Getting Loyalty Unstuck in 2022 06.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their customers' hear...

#245: Tupperware Leveraging Loyalty in Mexico 05.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers. The brand has re...

#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show) 04.07.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of IAG Loyalty Limited , the company that operates...

#243: How Can Loyalty Marketers Support Sustainability Goals? 29.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But how?...

#242: Driving Direct & Indirect Revenue from Loyalty Marketing - Insights from Epsilon’s Loyalty Labs 28.06.2022

Not enough time and attention is devoted to understand the incredible value that loyalty programmes are driving indirectly for organisations – building the brand in less obvious ways than we typically measure when we’re calculating the ROI of our initiatives. But yet, these indirect benefits can be extremely valuable in the ways they impact the buying decisions that customers make!! This is a key...

#241: Payback Germany - A World Famous Coalition Program (Short Summary Show) 27.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Payback is widely respected as one of the most innovative companies in Germany, with over 80 million members in six international markets and an impressi...

#240: Collinson's Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region 22.06.2022

In the Asia Pacific region, pioneering brands lead the way for digitally-demanding consumers by personalizing their experiences using big data and artificial intelligence. Dan Cantorna , Vice President of Data, Insights, and Technology for Collinson in Asia Pacific, joins us in this episode to share his fascinating insights on some of the digital and loyalty innovations emerging from the region. W...

#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards 21.06.2022

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as...

Listen to the Let's Talk Loyalty podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.