Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#288: Global Perspectives on Customer Loyalty with Capillary Technologies 12.10.2022 43:10
Capillary Technologies describes itself as “Asia’s leading SaaS product company” and is the proud technology partner for global clients like Dominos, Shell, and Tata Group, as well as other leading loyalty programs in North America and around the world. The firm is also a new partner for “ Let’s Talk Loyalty ”, so we were delighted to meet two of their top executives for a masterclass in loyalty m...
#287: Crushing Churn & Creating Loyalty by Connecting with Customers 11.10.2022 43:49
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Anita Toth describes herself as “Chief Churn Crusher” for her clients, specializing in programs to help brands understand the true voices of their custom...
#286: Bilt Rewards: Rewarding Home Renters (Short Summary Show) 10.10.2022 8:47
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Bilt Rewards is the world’s first rewards program that lets you earn loyalty points for your rental payments, so we were delighted to meet Dave Canty, Di...
#285: Optimising Email Campaigns with AI and Machine Learning Insights 05.10.2022 48:03
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- How well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by Sondre Wassås , Partner at CPM Analytics...
#284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers 04.10.2022 36:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we are hearing from the iconic " Fuel Rewards " program from Shell in North America. With almost 30 million members, and over 12,600 fuel stations...
#283: Livelo - The Leading Loyalty Program in Brazil - Short Show Summary 03.10.2022 7:36
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Livelo is the leading loyalty and coalition marketing services provider in Brazil, and this short show summarises its secrets to success. Livelo is now o...
#282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector 28.09.2022 34:06
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states. With over 38 million members, their " Ulta...
#281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty 27.09.2022 40:21
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode showcases a healthtech idea that is taking the world by storm! It sounds too good to be true, but Sweatcoin’s business model is based on...
#280: Shopping Mall Loyalty with Galerija Belgrade (Short Summary Show) 26.09.2022 6:53
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Shopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers. The G...
#279: Loyalty Insights, Successes and Trends with Epsilon 21.09.2022 48:13
Ralph Browning recently joined our friends in Epsilon as their Business Development Director for the EMEA region. Ralph has been building loyalty programs and propositions for over twenty years, and he joins me today to share some of the latest fascinating case studies and trends he’s seeing in our industry. In our discussion, Ralph showcases some exciting ideas that have been launched recently by...
#278: MOL Group's Digital Transformation across Europe - Led by Loyalty 20.09.2022 47:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The MOL Group is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 countrie...
#277: Young Warriors Use Loyalty Levers for Maximum Impact (Short Summary Show) 19.09.2022 7:01
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The " Young Warriors " movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. They created a social currency...
#276: Childcare Saver Leverages Partners to Help Reduce the Cost of Childcare 14.09.2022 41:14
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of "Let’s Talk Loyalty" features an award-winning Australian loyalty programme, called Childcare Saver . This year-old programme leverage...
#275: Gamification Guru Explains Psychological Drivers of Engagement 13.09.2022 58:56
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou . Yu-kai is one of the earliest pioneers...
#274: The Loyalty Report 2021 (Short Summary Show) 12.09.2022 9:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- " The Loyalty Report " features loyalty research with tens of thousands of consumers in North America, so this annual research report is a huge help for...
#273: eCommerce Leader Leverages Loyalty to Drive Commercial Success 07.09.2022 31:35
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Adore Beauty is Australia's number one pure-play online beauty retailer and operates as a publicly listed company on the Australian Stock Exchange. As He...
#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty. 06.09.2022 47:23
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Pieter Twine is the General Manager of the " MySchool MyVillage MyPlanet " loyalty programme, based in South Africa. It is an internationally recognised...
#271: The Role of Communications to Drive Loyalty - Short Summary Show 05.09.2022 5:30
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we're summarising what we learnt from business coach Jon Dwoskin , who shared his insights on how to drive customer loyalty and connection using co...
#270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality 31.08.2022 44:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode showcases an innovative crypto-based rewards option that's focused on loyalty programmes in the travel and hospitality sector. Flycoin is a...
#269: HEMA's Heritage and Values Drive Customer Loyalty 30.08.2022 37:02
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features another retail success story, this time from a much-loved Dutch brand called HEMA . With an incredible heritage of almost 100 ye...
#268: Lessons from the Loyalty Science Lab - Short Summary Show 29.08.2022 9:12
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour....
#267: Floor & Decor Shares the "Pro Premier Rewards" Program 24.08.2022 36:47
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode of Let's Talk Loyalty features another huge US retail success story! “Floor and Decor” is one of the country’s leading flooring retailers...
#266: "Sleep Number" Leverages Loyalty to Drive Advocacy 23.08.2022 39:34
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode features an award-winning loyalty program for people who value an exceptional night’s sleep! *Sleep Number* is a 35-year-old retail brand...
#265: Greenbacks Loyalty Programme from Nedbank (Short Summary Show) 22.08.2022 7:24
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Greenbacks Loyalty Programme has evolved as a powerful way for Nedbank to reward its complete banking relationships with its customers. In this short...
#264: Let's Talk Loyalty is 3 Years Old - Birthday NEWS Announcement 17.08.2022 35:55
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode of Let's Talk Loyalty features an exciting announcement about how we’re growing the show, now that we're three years old and all grown up...
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