Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#363: Leading Loyalty Insights from the USA 05.04.2023 54:24
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Todays' guest is a nationally recognized, award-winning relationship marketing expert in the United States, whose agency has created or managed loyalty p...
#362: Discovery Vitality: Behavioural Change Programme is resulting in Healthier Lifestyle through Generous Rewards 04.04.2023 45:03
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Celeste Williams is Head of Marketing for Vitality South Africa. Celeste shares generous performance statistics on how this leading programme changes beh...
#361: Cathay Pacific’s Lifestyle & Wellness Innovations (Short Summary Show) 03.04.2023 7:13
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Cathay Pacific is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual realit...
#360: Understanding Loyalty in Europe - The European Loyalty White Paper 29.03.2023 55:38
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode features some incredible pan-European loyalty research which is literally hot off the presses. Charlie Hills , MD of Mando Connect in the UK...
#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici 28.03.2023 49:29
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world’s l...
#358: Microsoft Rewards - Insights and Ideas (Short Summary Show) 28.03.2023 7:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming. In this week’s...
#357: H & M - Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers 22.03.2023 46:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode features H&M - one of the world’s greatest fashion retailers. With over 150 million members of its program world-wide, H&M has achie...
#356: Global Loyalty Insights with Comarch's Wojciech Kempny 21.03.2023 52:58
Wojciech Kempny is the Consulting Director for Comarch covering Africa, Asia Pacific and other markets here in the Middle East region, and is truly someone known as a GLOBAL voice of loyalty! With such vast geographical responsibilities for Comarch’s loyalty clients, Wojciech joins the show to explain some of the fascinating cultural similarities and differences between these global markets. Liste...
#355: Points for Good - A Programme Enabling Points Exchange For Charitable Donations (Short Summary Show) 20.03.2023 6:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose. Listen to Tom P...
#354: Epsilon's Loyalty Index - Consumer Insights for the UAE 15.03.2023 42:26
Today's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE. As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights. Ganga Ganapathi , Epsilon's Vice President of International Marketing, shares the strategic thinking that led to Epsilon's decision to in...
#353: Using Enterprise-Wide Data To Change The Business Of Retailing 14.03.2023 40:54
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Richard Schenker is the Founder & Chief Customer Engagement Officer of Loyal Strategy Consulting and he is also a seasoned loyalty executive who talk...
#352: Denmark's Salling Group - Highly Successful Customer Loyalty Program (Short Summary Show) 13.03.2023 6:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As Denmark’s largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restau...
#351: Loyalty and The Magic of Marketing with Rory Sutherland 08.03.2023 53:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features Rory Sutherland , the best-selling author of Alchemy, The Surprising Power of Ideas That Don’t Make Sense and the Vice Chairman...
#350: Airline Loyalty Program Valuations with Evert de Boer 07.03.2023 48:02
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode discusses the valuations, challenges, risks and opportunities of airline loyalty programs around the world. Our guest is Evert de Boer ,...
#349: Are Subscription based programs the future for loyalty ? (Short Summary Show) 06.03.2023 7:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter , the world’s leading expert on subscription pricing and membership mo...
#348: The Points Guy Highlights Customer's Loyalty Expectations and Needs 01.03.2023 43:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode features an industry legend - Brian Kelly , who is well-known to millions of people as the “ Points Guy ” – the original travel influencer....
#347: From Fans to Fanatics with Doug Glazer of Fanatics 28.02.2023 48:53
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode explores the connection between fans, especially sports fans, and Fanatics the company, which in the last decade has grown from a modest...
#346: Why FNB’s eBucks Program in South Africa is One of the Best Programs In The World? (Short Summary Show) 27.02.2023 6:46
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, Tom Peace highlights the key success factors that make eBucks such an amazing program. Back in January 2022, Let’s Talk Loyalty spoke wi...
#345: Loyalty and Customer Engagement Insights in APAC with Collinson Group 22.02.2023 50:00
Today we hear some super perspectives on loyalty in the APAC region with our friends in Collinson . Our guests are Thomas Dornis , Vice President of Data & Insights, and Rohan Bhalla , Vice President of Business Solutions, both based in Singapore. Listen to hear their latest research on just how passionate customers are to travel again in 2023, and some great work Collinson is doing in the reg...
#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski 21.02.2023 46:17
Piotr Kozlowski is a well-known and respected loyalty expert as the Vice President of Consulting for loyalty solutions at Comarch . With such incredible loyalty industry expertise throughout his career, Piotr is a real leader, with an incredibly interesting global perspective. In this episode shares his latest ideas on key trends and developments in loyalty worldwide. Listen to hear specific insig...
#343: Ideas for Airline Loyalty Professionals from Steve Hui, CEO, iFLYflat (Short Summary Show) 20.02.2023 7:13
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- I n this episode, Tom Peace summarises the key points from Steve Hui's interview with Paula Thomas about how earning loyalty points on airline schemes is...
#342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada 15.02.2023 34:47
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode features a truly inspirational customer relationship program from Quebec in Canada. SAQ is a retail brand, selling wines, beers and spirits...
#341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself 14.02.2023 37:14
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Tjhai A Eng is Head of Marketing & Loyalty at Matahari Department Stores in Indonesia. Matahari is the biggest department store chain in this vast co...
#340: Loyalty Insights from Italy, featuring Cristina Ziliani, Professor of Loyalty Marketing and CRM at the University of Parma (Short Summary Show) 13.02.2023 6:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma , Italy, where she has been leading the “Loyalty Observatory” f...
#339: Unlocking Irrational Loyalty 08.02.2023 40:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode explores loyalty from a strategic marketing perspective – learning what drives loyalty as an outcome and as a feeling, rather than any one p...
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