Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show) 05.06.2023 6:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mob...
#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers 31.05.2023 45:49
Let’s Talk Loyalty today features Mastercard , who as well as being one of the world’s leading payment providers, are also in fact, one of the world's largest loyalty services providers. With so much global loyalty expertise, we were thrilled with the opportunity to meet Stephanie Meltzer-Paul , Mastercard’s Executive Vice President of Global Loyalty, who joins us today to share Mastercard’s lates...
#386: Partnerships and Personalising for Airline Loyalty Profitability 30.05.2023 43:43
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let’s Talk Loyalty shares some early insights from one of the keynote speakers at this year’s Loyalty & Awards conference in Rio de J...
#385: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland (Short Summary Show) 29.05.2023 7:16
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail....
#384: Global Leaders Maintain Focus on Customers and Stakeholders 24.05.2023 48:48
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features a discussion with Eliot Hamlisch , the CMO of AMC Theatres , the largest movie theater chain in the world. AMC has long been a l...
#383: TGI Fridays’ Strategic Focus On Loyalty: Fridays Rewards 23.05.2023 40:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Lindsay Eichten is a seasoned loyalty executive across multiple industries, but in her role as Director CRM, Loyalty & Media, she leads a small team...
#382: Loyalty Lessons from USA Convenience Chain Yesway (Short Summary Show) 22.05.2023 6:09
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Yesway is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year in 2021. Tune in to he...
#381: "Share" - The Multi Award-Winning Loyalty Programme from Majid Al Futtaim Group UAE 17.05.2023 50:35
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode features a multi-award-winning loyalty program from one of the leading retail, entertainment and hospitality conglomerates in the Middle Eas...
#380: Understanding Loyalty in Europe - Getting to know Samsung Members 16.05.2023 47:04
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the pan-European loyalty programme, Samsung Members , featuring expert commentary from Cathryn Lodwidge and Laura Moore. Laura is...
#379: Mando-connect and YouGov Research on What Brits Want From Loyalty (Short Summary Show) 15.05.2023 6:47
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In March 2022 Mando-Connect and YouGov launched their first report, “ What Brits Want From Loyalty Programs Now “. This comprehensive, independent resear...
#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger 10.05.2023 41:46
This episode features one of the loyalty industry’s leading strategy experts! Shannon Ottinger is the Vice President of Loyalty Consulting at Epsilon , based in Atlanta, and in this episode, she shares some extraordinary experience and insights on the key loyalty concepts that brands are excited about in our industry in 2023. Listen to hear how Epsilon is helping clients begin to measure *emotiona...
#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications. 09.05.2023 58:14
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is focused on the role of customer communications in driving customer loyalty. Rick Ferguson is a loyalty thought leader, with proven succes...
#376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show) 08.05.2023 7:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acqu...
#375: Loyalty Trends from the International Loyalty Award Finalists 03.05.2023 49:54
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we are showcasing lessons and learnings from this year finalists who are each hoping to win one of the highly prestigious “ International Loyalty A...
#374: ASDA Rewards Delights UK Consumers with Its "Pounds Not Points" Proposition 02.05.2023 47:41
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- ASDA is one of the UK's biggest grocery retailers, and in late 2022, with over seventy years already as a market leader, ASDA launched its first loyalty...
#373: Circle K Subscription Loyalty for Car Wash (Short Summary Show) 01.05.2023 6:50
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Circle K operates the largest global network of car washes, with more than 2,750 units worldwide and their subscription based loyalty program is hugely p...
#372: Epsilon Celebrates Recognition as a Leader in The Forrester Wave (tm) Loyalty Technology Solutions for Q1 2023 26.04.2023 44:32
Today's episode of Let's Talk Loyalty celebrates Epsilon's success as a Leader in The Forrester Wave (TM) Loyalty Technology Solutions for Q1 2023 . This is one of the industry’s most respected reports, designed to help marketers around the world assess loyalty technology providers. To help share this success story, I'm joined today by two senior executives from Epsilon based in the UK. Valerie Po...
#371: Customer-Led Innovation and Entrepreneurship 25.04.2023 51:12
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is a case study of leadership, a commitment to customers and other stakeholders – including the environment – and how a modern, learning...
#370: Loyalty Insights from Poland (Short Summary Show) 24.04.2023 7:52
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- While it’s still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive. And there are more than 130 busi...
#369: Sally Beauty Shares A Focus on NPS and Diversity to Drive Customer Loyalty 19.04.2023 44:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Sally Beauty is a US based distributor and retailer of professional beauty products to both retail consumers and beauty salon professionals worldwide, an...
#368: Coalition Loyalty - Dotz Brazil Celebrates 50 Million Members 18.04.2023 50:33
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dotz is a coalition loyalty program which was founded in Brazil more than 23 years, and has grown to over 50 million members, eventually becoming a publi...
#367: Virgin Red - The Red Thread Connecting the Virgin Brand Globally (Short Summary Show) 17.04.2023 6:50
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Virgin’ s programme is described as the “red thread” that connects this diverse group of companies, and delivers on the extraordinary expectations that m...
#366: How Enriching Your Data Can Transform Your Customer Loyalty with Cheetah Digital. 12.04.2023 42:07
"Data enrichment" can dramatically improve your customer's experience, regardless of how much or how little marketing technology already exists in your business. This is the compelling concept we learn on today's episode with Jamshed Mughal , Global Vice President of Strategy and Services for Cheetah Digital, part of the Marigold Group. Jamshed has worked for some of the biggest technology compani...
#365: Understanding Loyalty in Germany & Key Take-Outs from The European White Paper 11.04.2023 42:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the loyalty market in Germany, featuring expert insights from Nicole Wilhelm . Nicole is an independent customer loyalty expert...
#364: Air Canada’s Award-Winning Aeroplan Program (Short Summary Show) 10.04.2023 6:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline. In this week’s episode of Let’s Talk “a li...
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