Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#413: Top 30 Under 40 Loyalty Royalty - Joe Doran from Capillary Technologies 01.08.2023 50:17
Today’s episode features some "Loyalty Royalty" an interview with one of the 2023 “Top 30 under 40” award winners at the recent International Loyalty Awards in London. Joe Doran is Senior Vice President of Loyalty for Capillary in North America, and he joins us today to share and celebrate Capillary’s truly incredible list of achievements in 2023 so far. Joe also shares his insights around the lat...
#412: Building Your Program's Profitability - Loyalty's Hidden Potential (Short Summary Show) 31.07.2023 7:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and Angus Frazer , co-fou...
#411: McDonald's Rewards - Global Loyalty Insights 26.07.2023 38:20
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years. McDonald’s is, of course, the wo...
#410: Sam's Club Shows Success with Subscriptions 25.07.2023 44:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features another leading US retailer that leverages loyalty to grow its business, in this case, to a whopping $84 billion in revenue in t...
#409: The Boots Iconic "Advantage" Programme Implements New Strategies (Short Summary Show) 24.07.2023 7:43
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan , formerly Head of Cus...
#408: Emirates Launches "Skywards Everyday" and shares its Latest Success Driving Loyalty 19.07.2023 1:06:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features some incredibly exciting updates from the loyalty program I personally use most often, the award-winning Skywards program from E...
#407: Understanding Loyalty in Italy & Key Take-Outs from The European White Paper 18.07.2023 36:36
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the loyalty market in Italy, featuring expert insights from Cristina Ziliani . Cristina is a Professor of Marketing at the Univer...
#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show) 17.07.2023 6:56
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad Macdonald , Epsilon’s Vice Presi...
#405: Emarat Launches Emcan - A Loyalty Leader in the UAE's Fuel and Convenience Sector 12.07.2023 56:43
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features the UAE’s latest loyalty program which has been recently launched by a fuel retailer. The Emirates General Petroleum Corporation...
#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership 11.07.2023 50:12
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today, Let's Talk Loyalty welcomes back an iconic airline brand that is long overdue a return visit to our show. American Airlines first joined us in Apr...
#403: Loyalty Leads the Transformation of Albertsons (Short Summary Show) 10.07.2023 7:06
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks Let’s Talk a Little Loyalty podcast Tom reviews the original show hosted by Paula Thomas where she is joined by Matthew Stevens , Albertson...
#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy 05.07.2023 49:59
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features industry insights from Giant Food , the #3 grocery chain in the United States. Our guest is Ryan Draude , who is leading Giant F...
#401: Paula Thomas is in the Hot Seat, Sharing the Power of Content Marketing in Loyalty 04.07.2023 49:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This show is extraordinary as we hear Paula’s voice but as the Let’s Talk Loyalty guest rather than show host. Paula shares the evolution of the Let’s Ta...
#400: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 (Short Summary Show) 03.07.2023 7:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s Talk “a little” Loyalty Tom’s reviews Paula’s original podcast with Adam Posner , who talks about his hugely popular “ For...
#399: Dubai Golf Shares * Viya* - A Lifestyle Platform Driving Loyalty for Golf, Dining & Entertainment 28.06.2023 36:57
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we meet the CEO of an iconic brand here in the UAE. Dubai Golf was established in 1988 and manages some of the best-loved golf clubs in the whole r...
#398: The Loyalty Report 2023 27.06.2023 49:08
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode of Let's Talk Loyalty features our friends in Bond Brand Loyalty and their annual Loyalty Report. The Loyalty Report is an annual survey,...
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show) 26.06.2023 6:40
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kristi Gole , VP, Head of Product at G...
#396: Lakeshore Learning Materials - Rewarding Loyalty for Teachers and Parents 21.06.2023 43:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children! Lakeshore Le...
#395: Understanding Loyalty in Czech Republic & Key Take-Outs from The European White Paper 20.06.2023 48:11
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the loyalty market in The Czech Republic, featuring expert insights from Radek Hrachovec. Radek has dedicated the last 20 years o...
#394: Everyday Loyalty - Connecting Customers, Members and Merchants (Short Summary Show) 19.06.2023 6:23
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry , Commercial Direct...
#393: Loyalty and Awards - Travel Loyalty Conference and Connecting in Brazil 14.06.2023 44:22
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s conversation features our friends from the * Loyalty and Awards * conference, which is the largest annual conference dedicated to loyalty manager...
#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation 13.06.2023 37:09
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group . Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34...
#391: Loyalty Insights from Asia - Speak Like a CEO (Short Summary Show) 12.06.2023 7:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Listen in to hear Tom ’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Henry Christian. LinkedIn loya...
#390: The Barbeque Legends Club - Helping Aussie's Barbeque Better 07.06.2023 39:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features an award-winning Australian retail brand that has won recognition both as the “Innovation Champion of the Year” as well as being...
#389: Loyalty in Indonesia with GoTo Group - The Largest Digital Ecosystem in Indonesia. 06.06.2023 50:08
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features Indonesia's GoTo Group , which is the largest digital ecosystem in the country. This Group is a publicly-traded company, and it...
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