Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Category

Business

Podcast website

www.letstalkloyalty.com

Latest episode

Jul 9, 2026

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Episodes

#438: Blind Loyalty - 101 Loyalty Concepts - Simplified 27.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout . Amanda is the F...

#437: Expedia Partnership Enhances Valuedynamx Proposition 26.09.2023

Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development. Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group . Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product,...

#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show) 25.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel , Verizon’s Marketing Strategy L...

#435: Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade 20.09.2023

Today’s guest is well known to everyone working in the travel loyalty industry globally. Danielle Brown is the Chief Marketing Officer of Plusgrade - the global ancillary revenue leader in travel, as well as Points , a platform that specialises in loyalty currency retailing. This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effec...

#434: Travel Loyalty Insights with Collinson and Salesforce 19.09.2023

Today’s episode features two powerhouses of the travel loyalty sector who have joined forces in recent years. Stephen Gilbert is the VP of Salesforce Loyalty working within the Collinson Group , with responsibility for creating the next generation of Loyalty Programs on the Salesforce Loyalty Ecosystem, and he joins us today along with Ram Machiraju , Vice President of Product Management at Salesf...

#433: Learn How Tupperware are Building Loyalty in Mexico (Short Summary Show) 18.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fa...

#432: Skyjoy from Vietnam - A Fascinating Coalition featuring Vietjet and HD Bank from Sovico Group Vietnam 13.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! SkyJoy is the program name for a co...

#431:Understanding Loyalty in Netherlands& Key Take-Outs from The European White Paper 12.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the loyalty market in The Netherlands, featuring expert insights from Emre Polatkan. Emre is a versatile professional skilled in...

#430: How Can Loyalty Marketers Support Sustainability Goals? (Short Summary Show) 11.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson , Sustainability Lead...

#429: How Roblox and Web 3.0 Technologies are Inspiring Next Generation Loyalty Programs 06.09.2023

Today’s episode is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies. Our guest is Connor Kelley , who was inspired by the success of the world’s leading online games such as Roblox, and has used the principles to create Flaunt Loyalty , a dedicated loyalty platform that harnesses the unique capabilities available from the third generatio...

#428: Building a customer-centric organisation through multi-faceted digital transformation 05.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry. This podcast unpeels the many layers to building...

#427: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards (Short Summary Show) 04.09.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Offic...

#426: Virgin's Velocity - the loyalty program from Virgin Australia - Rewarding Customer Loyalty Super Fast! 30.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features Velocity , the loyalty program from Virgin Australia . As one of the world’s most famous challenger brands, Virgin enjoys a glob...

#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers 29.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous loyalty firms and...

#424 : Del Yeah Rewards: Del Taco's Key Component for Business Growth ( Short Summary Show) 28.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow , who...

#423: AB InBev in Mexico - Leading Loyalty for Beer Brands Including Budweiser®, Corona® and Stella Artois® 23.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one. AB InBev is a company that celebrates life, e...

#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone 22.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone , featuring expert insights from Pete O’Donnell . Pete is...

#421 : David’s Bridal - The World's First "Crowdsourced " Loyalty Program ( Short Summary Show) 21.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook , EVP, Chief Marketing and...

#420: Loyalty Academy Announces FOUR Scholarship Prizes for Aspiring CLMP's 16.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode celebrates our 4th birthday in Let’s Talk Loyalty, in partnership with our friends in The Wise Marketer Group , where we are together ann...

#419: The Trust Crisis - Australian Research Insights on Consumer Concerns 15.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features insights on trust from Australia. Mark James and Bonnie McCoy from Customology recently released their updated research on custo...

#418 : Driving Loyalty in Convenience Retail with Sheetz USA (Short Summary Show) 14.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Tom’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sh...

#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico 09.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- ⁠Today’s episode features the exciting story of the " Doters " loyalty program launched by Viva Aerobus in late 2022. Pablo Sordo joins us to share the s...

#416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards 08.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Johan Moolman is CEO of FNB (First National Bank)’s eBucks Rewards. eBucks is 23 years old and has recently scooped three prestigious awards at the Inter...

#415: Etihad Guest - Powerful Propositions Building Emotional Loyalty (Short Summary Show) 07.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker , Managing Director of th...

#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek 02.08.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals. Our guest is Bradley Breuer , V...

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