Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Category

Business

Podcast website

www.letstalkloyalty.com

Latest episode

Jul 9, 2026

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Episodes

#463: "Sleep Number" Leverages Loyalty to Drive Advocacy (Short Summary Show) 27.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson , formally Sr. Director o...

#462: Loyalty in the Philippines - Telecom Giant Shares its Globe Rewards Successes 22.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available as audio as well as video on Loyalty TV. This episode features loyalty in the telecommunications sector. Our guest, Jerome G...

#461:Understanding Loyalty in Europe - Getting to know the Greek Market and the OPAP Loyalty Programmes 21.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas. Spyros leads the Reta...

#460:New Models Driving Loyalty: Sharing Data, Ownership & Renting Fashion (Short Summary Show) 20.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Simon Rowles Managing Director of Beyon...

#459: United Airline's "Mileage Plus" - Luc Bondar Shares Loyalty Learnings and Success. 16.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available in both audio and also video format on www. Loyalty TV . United is now the largest airline in the world as measured by avail...

#458: IAG Loyalty shares Strategy, Innovation and Insights 14.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This interview with two senior executives at IAG Loyalty is a must listen for all loyalty professionals. Rob McDonald , Chief Commercial Officer, and Sil...

#457: Understanding the Innovative Bilt Rewards Program (Short Summary Show) 13.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards , who disc...

#456: Casey's Digital Transformation (and Pizza's) Driving Customer Loyalty and Retail Success 09.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty TV. Today's episode features a loyal listener and friend of the show, Mike Templeton , Hea...

#455: Kik Textiles - Winner of the 2023 “Best Loyalty Launch” Award at the International Loyalty Awards in London. 07.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we showcase another award-winning loyalty program – this time in Europe. Kik Textiles is a huge European retail chain, employing more than 26,000 p...

#454: Understanding Web 3.0, Crypto-currencies, Metaverse and NFT's (Short Summary Show) 07.11.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Stuart Evans , a Web 3.0 strategy advis...

#453: Loyalty Methods - A Unique Approach Powering Iconic Brands 02.11.2023

This episode of "Let's Talk Loyalty" is also available in video format on www. Loyalty. TV Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining me today to share these insights, as well as their background, meth...

#452: The 7 Essential Components for Cultivating Customer Loyalty Marigold 31.10.2023

Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology. In today's interview, we'll explore how to optimise these key success factors, what works, and why! Simon Jeffs is the Principal Marketing Strategist at Marigold , and today he shares the seven underlying principles of any loyalty programme, as well as some inspiratio...

#451: Investigating Airline Loyalty Programs (Short Summary Show) 30.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co . Listen in to hear Tom summarise Mark’s key...

#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative 25.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of "Let's Talk Loyalty" is also available in video format on www. Loyalty TV. Today's guest joins from a unique and inspirational brand whic...

#449: Celebrating Phaedon - ICF Next's new Brand Identity 24.10.2023

Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure! Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality. Their commercial marketing division was recently acquired by private...

#448: Investigating Railway Loyalty Innovation (Short Summary Show) 24.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon , Chief Commercia...

#447: The Asia Pacific Loyalty Awards 18.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty TV. Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Ass...

#446: Understanding Loyalty in Ireland & The European Loyalty White Paper 17.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the loyalty market in Ireland, featuring expert insights from Leanne Papaioannou. Leanne is the Founder and CEO of Chilli Pepper....

#445:How the Irish Times, Wins Customer Loyalty through Innovations (Short Summary Show) 16.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Cliona Mooney , Group Data Analytics &a...

#444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall 11.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty TV. Today's episode features Circle K , one of the world’s leading convenience and fuel re...

#443: South African Loyalty Awards Showcases The Best of the Best 10.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The 2023 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Thur...

#442:How Sandman Hotel Group delivered Digital Transformation with RSVP Rewards (Short Summary Show) 09.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fiona McFaul, the Vice President of Mar...

#441: Loyalty TV Launch - Announcement 04.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Welcome to this episode of Let’s Talk Loyalty where we are announcing and officially launching “Loyalty TV”. Loyalty TV is a completely new format and ou...

#440: Learn How Quests, Checkpoints, Experiments and Rewards are Creating Trust with Gamers 03.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across. Mistplay is a leading loyalty app for mobile gamer...

#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show) 02.10.2023

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi , SVP Consumer Intell...

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