Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Episodes

#488: Award-Winning Loyalty for Cinema Lovers with Club Pathé 24.01.2024 37:31

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features an award-winning brand in the entertainment industry in The Netherlands. With more than 30 cinemas around the country, Pathé The...

#487: Loyalty Research and Insights from Brazil 23.01.2024 44:16

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's conversation is designed to showcase some lessons and learnings from Brazil. My guest is Tatyane Macêdo , Head of Communications at a loyalty con...

Expert Loyalty Insights for 2024 with Bright Insights Consulting (#Ep 486) 20.01.2024 43:39

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available in both audio on " Let's Talk Loyalty " and in video format on www. Loyalty TV . Our guest today is both a loyalty expert an...

#485: The Paddock Unveiled: Exploring Oracle Red Bull Racing's Digital Loyalty Program 16.01.2024 46:09

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on ‘The Paddock’ – the digital loyalty programme of Oracle Red Bull Racing , featuring insights from Elliot Warman, the Digital Prod...

#484: Let's Talk Loyalty Launches the Wiser Loyalty Podcast Partnership 15.01.2024 50:20

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th....

#483: Flying Blue Going from Strength to Strength 10.01.2024 33:53

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio form on " Let's Talk Loyalty " and also on www. Loyalty TV . It has already been a year since we met with Ben Lipsey ,...

#482: Out of Adversity Comes the Release of Two Loyalty Books, and Both Deserve a Place on Every Desk 10.01.2024 45:22

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Amanda Cromhout interviews Phil Shelper , Founder & CEO of Loyalty Reward & Co . Phil is the author of Loyalty programs: The Complete Guide . Phi...

#481: Co-Brand Cards - Commercial and Complex but Critical to Success 08.01.2024 50:53

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs. Nik Laming is an inde...

#480: yuu Rewards (Hong Kong) Shares Success with Digital Stamps and Gamification Strategies 04.01.2024 48:08

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV". This interview features the latest news about one of t...

#479: Breaking News: Announcing Our Latest Guest Host, Carly Neubauer 03.01.2024 29:52

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer⁠ . Carly i...

#478: Welcome to 2024 - Announcing Exciting Plans for Let's Talk Loyalty in 2024. 02.01.2024 26:54

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Welcome to 2024! As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced i...

#477: Loyalty Insights from the GCC and MENA Regions 28.12.2023 45:02

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joi...

#476: ExxonMobil Egypt Drives Loyalty Market in Downstream Business 27.12.2023 32:18

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- ⁠ Today’s episode features an interview with a global brand for the first time ever based in Egypt. ExxonMobil⁠ Egypt is a well-known company in both con...

#475: Reviewing the Award Winning "MySchool MyVillage MyPlanet" program that connects Transactional and Emotional Loyalty (Short Summary Show) 25.12.2023 6:40

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by Pieter Twine the General Manager of th...

#474: Loyalty in Russia, Russian Loyalty Awards and UAE Loyalty Conference 21.12.2023 41:10

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Hello and welcome to today’s episode of LTL and Loyalty TV. My guest today really opened my eyes to the massive loyalty market in Russia, including the b...

#473: Leading B2B Loyalty Program from Galderma - Supporting Dermatology Professionals in the Growing Aesthetic Market. 19.12.2023 41:09

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode shares the story of a re-launched B2B loyalty program that has been supporting important relationships and growth in the dermatology mark...

#472: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality (Short Summary Show) 18.12.2023 6:32

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon , CEO of Flycoi...

#471: Vietnam Airlines Shares Lotusmiles Loyalty Insights 14.12.2023 35:51

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty. TV as well as in audio format. Today we are back in Asia, this time in Vietnam to learn a...

#470: Diving into the World of Caffè Nero's Loyalty Program 12.12.2023 46:54

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett , the Marketing Director for Caffè Nero. James has worked for...

#469: HEMA's Heritage and Values Drive Customer Loyalty : (Short Summary Show) 12.12.2023 6:23

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Karlijn Van Den Berg , HEMA’s Lo...

#468: The North Face - Driving Loyalty for the World's Premier Exploration Company 06.12.2023 52:20

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on www. Loyalty. TV . This episode is perfect for those...

#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand 05.12.2023 45:47

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dean Kowarski, Global CEO of Virgin Active , shares incredible insights in today’s Let’s Talk Loyalty show. This podcast is a real masterclass in loyalty...

#466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show) 04.12.2023 6:18

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Matt Goldberg from Floor and Décor Matt...

#465: The Ford Motor Company Celebrates 120 Years of Loyal Customers! 29.11.2023 41:11

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty TV . Today's episode is the first time we are featuring an automotive brand as our guest,...

#464: Driving Relevant Rewards in the Global Travel Loyalty Market with Valuedynamx 28.11.2023 46:30

Today’s episode features our friends in ValueDynamx , a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards. James Berry is their Managing Director, Commercial, and he joins me today to share why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening...