Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition 20.03.2024 40:36
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio as a podcast and in video format on Loyalty TV . Today we learn the latest loyalty and lifestyle propositions from the...
#512: What Brits want from Loyalty Programmes 4.0 19.03.2024 50:01
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The launch of the 4th edition of ‘What Brits want from Loyalty Programmes 4.0’ does not disappoint. This Let’s Talk Loyalty podcast talks to three deeply...
#510: Epsilon UK Launches the Epsilon Loyalty Index Research Report 13.03.2024 51:25
This episode is available as a podcast on " Let's Talk Loyalty " and in video as www. Loyalty. TV . Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024. The result is “ Epsilon Loyalty Index ” (UK edition) which was created to support loyalty marketers in the UK looking to find n...
#510: Epsilon UK Launches the Epsilon Loyalty Index Research Report 13.03.2024 51:25
This episode is available as a podcast on " Let's Talk Loyalty " and in video as www. Loyalty. TV . Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024. The result is “ Epsilon Loyalty Index ” (UK edition) which was created to support loyalty marketers in the UK looking to find n...
#509 : Strategic Partnerships & Loyalty Manager ANZ Bank 12.03.2024 42:35
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Join us in this exciting episode as we welcome Aussie Merciadez , the Strategic Partnerships & Loyalty Manager at ANZ Bank , as our special guest. Wi...
#508: Loyalty Business Models with Control as the Key Criterion 11.03.2024 17:49
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Aaron Dauphinee from the Loyalty Academy™ flies solo in this week's of the “Wiser Loyalty” podcast series while Bill Hanifin is in London, UK. He explore...
#507: International Women's Day - WiiN Webinar with LTL Hosts 06.03.2024 44:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode is available in audio on " Let's Talk Loyalty " and in video format on www. Loyalty. TV . March 8th is International Women’s Day around t...
#506: Understanding Loyalty in Europe – Getting to know the Red By Dufry Loyalty Programme 05.03.2024 42:04
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, fo...
#505: The Foundations of Loyalty -What the OG’s Had To Say and How That Has Changed 04.03.2024 16:23
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalt...
#504: Moët Hennessy, part of LVMH Shares Clos19 Loyalty Insights 28.02.2024 41:39
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on " Let's Talk Loyalty " and on Loyalty. TV . Today’s episode, features a loyalty program called Clos19 from t...
#503: Disrupting and Innovating in Airline and Energy Loyalty Programs in New Zealand 27.02.2024 51:53
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, we delve into the remarkable journey of Monique Forbes , who worked behind the award-winning Air New Zealand loyalty program. Join us as...
#502: Don't Mind the "Say-Do" Gap, Emotion it 26.02.2024 13:13
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week's episode of the "Wiser Loyalty" podcast series ties up the month's focus into select constructs taken from the Psychology of Human Behavior co...
#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds 21.02.2024 41:22
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode is available as a podcast on " Let's Talk Loyalty " and in video format on www. Loyalty. TV . This episode features another iconic brand...
#500: THANK YOU for this Incredible Milestone - Episode 500 - Audience Feedback 20.02.2024 33:44
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- It's the 500th episode of Let's Talk Loyalty and we couldn't be more proud! This episode is a wonderful collection of voices from our audience - some of...
#499:Endowed Progress Effect: Perception [of progress] is Reality 19.02.2024 10:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Senior faculty from the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee , are back to host the latest episode of the "Wiser Loyalty" podcast series. T...
#498: Loyalty Connect Global - Join this Loyalty Industry Flagship Event in Dubai 14.02.2024 30:54
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode is available in video on www. Loyalty. TV and as a podcast as Let's Talk Loyalty . " Loyalty Connect " is being positioned as the flagshi...
#497: Grill'd Australia Shares Insights from the Relish Rewards Programme 13.02.2024 41:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode features another much-loved Australian brand - this time in the fast casual dining sector. Grill’d opened its doors in 2004, with a goal...
#496: Get "the Skinny" on Skinner and Operant Conditioning 12.02.2024 12:01
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Welcome back for the second episode of the "Wiser Loyalty" podcast series, which is hosted by Bill Hanifin and Aaron Dauphinee from the Loyalty Academy™....
#495: Starbucks Rewards Shares MENA Success (Starbucks is Our Guests FAVORITE Loyalty Program) 07.02.2024 34:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available as a podcast as " Let's Talk Loyalty " as well as in video form on www. Loyalty. TV . Starbucks is one of the world’s greate...
#494 : Exploring Loyalty: The Co-Op's Membership Program with Dean Harris 06.02.2024 50:23
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on The Co-Op’s membership programme, featuring insights from Dean Harris, the Head of Membership Commercial at The Co-Op . He is a r...
#493: A Loyalty "Minded" Month Kicks Off with a Little Self Determination 06.02.2024 14:14
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is our first one in the "Wiser Loyalty" podcast series, hosted by Bill Hanifin and Aaron Dauphinee. Listen to our industry experts discuss a...
#492: Driving Member Engagement for the Super Retail Group in Australia 01.02.2024 48:46
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available on both " Let's Talk Loyalty " and Loyalty TV , where we’re heading to Australia to hear all about driving loyalty with the...
#491: On a Mission to be the World’s Best Loyalty Company: Ellipsis & Co 30.01.2024 50:35
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, join us for an insightful conversation with David Parsons , the Co-Founder and CEO of Ellipsis & Co , an Australian-based company sp...
#490: Visa Shares Advice and Insights for Successful Co-Brand Card Programs and Partnerships 29.01.2024 55:40
Today’s episode is our first with Visa , a hugely important partner for so many of you and your programs. Luigi Marandola is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins me today to share his approach to partnering with loyalty programs around the world. Our conversation begins by reviewing with some of key success factors that program owners need to...
#489: Omni Hotels and Resorts - Loyalty Insights from a Luxury Brand 25.01.2024 36:43
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available in audio format on Let's Talk Loyalty.com and on www. Loyalty TV . Today, we are meeting Josh Belkin , Vice President, Loyal...
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