Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#538: Are Micro-redemptions All that and a Bag of Chips? 21.05.2024 14:11
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week’s "Wiser Loyalty" podcast episode has senior faculty members of the Loyalty Academy™ , Bill Hanifin and Aaron Dauphinee back together again. Th...
#537: Singapore Airlines Launches Kris+ in Australia 16.05.2024 36:34
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today brings another exciting oppor...
#536:Gen-Z Loyalty Unveiled: Exploring VOXI Drop 15.05.2024 46:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on VOXI Drop – Vodafone UK’s multi-award winning Gen-Z targeted surprise and delight loyalty programme. With Matt Eldridge and Jonny...
#535: Attainable Rewards Leads to Retainable Customers 14.05.2024 17:59
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week’s "Wiser Loyalty" podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee back together again. Thi...
#534: Meet adjoe - Exciting Adtech that Rewards Gaming for Programs and Members Alike 09.05.2024 38:18
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today, we're featuring an innovative adtech company called adjoe, which has just joined us as a partner and sponsor of our show. adjoe is a leading advertising and monetization platform providing loyalty programme operators with compelling content that uses the power of "rewarded g...
#533: Culture Drives Innovation - Dan Murphys 08.05.2024 47:02
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today, a conversation unfolds with Diana Sinclair , who holds the role of Senior Loyalty Manager at Dan Murphys. With over 15 years of experience in clie...
#532: A List That is Rather ‘Rewarding’ for Your Members 07.05.2024 12:07
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Aaron Dauphinee from the Loyalty Academy’s faculty is flying solo in this week's episode of the "Wiser Loyalty" podcast series while Bill Hanifin is flyi...
#531: Finnair Launches Finnair Plus 02.05.2024 33:38
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we’re delighted to be meeting Finnair , one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America...
#530: Let's Talk Loyalty - in SPANISH! 01.05.2024 43:22
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode of Let's Talk Loyalty is perhaps our most exciting announcement to date in terms of our content plans. Alex Saul is today's guest, an ind...
#529: Some Say it’s [Loyalty] at the Top and That It Helps 30.04.2024 20:21
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Lo...
#528: Royal Automobile Club Victoria Shares Strategies to Drive Member Engagement and Retention 25.04.2024 46:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available both in audio as “ Let’s Talk Loyalty ” and on video on www. Loyalty TV . We’re back today in Australia with a brand and bus...
#527: Understanding Loyalty in Europe 2.0 24.04.2024 45:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. Amana Crom...
#526: Creating Consistent Digital-led and Human-led Moments Matters 23.04.2024 17:50
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this week’s episode of the “Wiser Loyalty” podcast series Bill Hanifin and Aaron Dauphinee offer up their perspective on one last construct that i...
#525: The Bonus Awards Celebrate Loyalty Excellence in Germany and Beyond 18.04.2024 36:11
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available both in audio as “ Let’s Talk Loyalty ” and on video on www. Loyalty TV . Our guest today, Ulf Gunnar Switalski , is a loyal...
#524: Unlocking Loyalty: Inside Canon Club's Journey with Beth Simpson 17.04.2024 37:24
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA. Today it has over 78,000 members, and there are lots of pl...
#523: Speed of Success by Way of Velocity of Earn 16.04.2024 18:13
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Lo...
#522: Under Armour Shares UA Rewards 11.04.2024 30:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format as “ Let’s Talk Loyalty ” and in video format on www. Loyalty. TV . Today’s conversation features Under Armour...
#521: Unveiling Loyalty Insights with Amanda Cromhout, CEO & Founder of Truth 10.04.2024 50:50
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Join Carly Neubauer , Co-Founder of Elevate Loyalty , as she dives into a revealing discussion with Amanda Cromhout , the esteemed CEO and Founder of Tru...
#520: Avoid Tears by Properly Utilizing Program Tiers 09.04.2024 18:29
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Bill Hanifin and Aaron Dauphinee from the Loyalty Academy are back with another episode of the "Wiser Loyalty" podcast series. They continue exploring Ke...
#519: Loyalty Lessons ex Starbucks USA – Joy Das Gupta 04.04.2024 40:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available in audio format as “ Let’s Talk Loyalty ” and in video format on www. Loyalty. TV Today’s guest has an incredible career in...
#518: Rewarding Financial Wellness: The Evolution of Old Mutual Rewards 03.04.2024 48:11
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Brett Cameron is the Managing Director of Old Mutual Rewards. Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising membe...
#517: The First Key to Success is the Making of Members 02.04.2024 19:12
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Lo...
#516: Meliá Rewards Celebrates It's 30th Anniversary 27.03.2024 46:56
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode is available in both audio and video format, as the " Let's Talk Loyalty " podcast and on www. Loyalty TV . We’re back in the hotel indus...
#515: 2024 Consumer Trends Index with Marigold's Wendy Werve 26.03.2024 41:41
Today, Let's Talk Loyalty is joined by Wendy Werve , CMO of Marigold , to share her favorite learning from this year’s Consumer Trends Index, which has been created in partnership with eConsultancy. The Consumer Trends Index is an annual report that we feature on this show, and the 2024 edition consumers from various countries, including Benelux Region, Denmark, France, Sweden, the United Kingdom,...
#514: A New World Order to Categorize Loyalty Business Models 25.03.2024 16:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models. Break...
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