Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Category

Business

Podcast website

www.letstalkloyalty.com

Latest episode

Jul 9, 2026

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Episodes

#563: How to Scale a Telco Loyalty Platform into a Technology Platform Across Multiple Countries? 17.07.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Mateboho Malope holds a strategic group-wide portfolio to reflect the strategy that Vodacom is embarking upon. Vodacom is a 30 year old telco giant trans...

#562 - What's the most valuable loyalty currency today? No, it's not points! 16.07.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Our hosts, Bill Hanifin and Aaron Dauphinee , are back again this week with the Wiser Loyalty series podcast. These two partners of the Wise Marketer Gro...

#561: IHG One Rewards from IHG Hotels and Resorts 11.07.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www. Loyalty. TV . Today’s guest is another industry...

#560: Exploring Club Eurostar: Insights from Loyalty Manager Sophia Laban 10.07.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on the Club Eurostar Loyalty Programme . With Sophia Laban , the Loyalty Manager for the programme. She is responsible for managing...

#559:The Value Exchange - Mercenaries are not US 09.07.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This is another week of the Wiser Loyalty series podcast, which is hosted by Aaron Dauphhinee , CMO of the Wise Marketer Group, and the CEO, Bill Hanifin...

#558: Insights on Emotional Loyalty with Comarch's Jessica Lavigne 04.07.2024

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www. Loyalty. TV . The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know is critically important but often struggle to achieve. My g...

#557: Accor Live Limitless: Emotional Connections and Memorable Experiences 03.07.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, Carly Neubauer , Co-Founder and Director of Elevate Loyalty, sits down with Chris Mills , Vice President of Loyalty & Partnerships f...

#556: Creating Winning Value Propositions - Know Your Customer First 02.07.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Acade...

#555: Marigold's Top Ten Tips to Drive Lifelong Relationships and Greater Returns 27.06.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Most marketers today are facing a perfect storm and increasing pressures - whether it's consumer's concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today's episode is a masterclass in tool...

#554 : Puntos Colombia: Más Que un Programa de Lealtad (Spanish Language Episode) 26.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty is in Spanish. En este episodio conocimos de parte de Mariana Botero , CEO de Puntos Colombia , lo que ha pasado en la...

#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly 25.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses requir...

#552: Meeting Dr Anna Pruska (CEO) and Piotr Kozlowski of Comarch at CUG 20.06.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . This episode is very different to our usual episodes as it was recorded quite spontaneously at a recent event. The Comarch User Group is an annual meeting of Comarch’s clients who come together in the city of Krakow in Poland to learn, network, and be inspired. We were lucky enough...

#551: What We Thought We Knew About Retention and Customer Lifetime Value 19.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Daniel McCarthy is Assistant Professor at Emory University Goizieta School of Business . In this interview, Dan unpacks several deep layers of understand...

#550: Practice Checking for Sanity to Sustain Your Program 18.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses requir...

#549: WestJet's Loyalty Transformation & Evolution 13.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is sponsored by Phaedon . Download their 2026 research paper on Humanizing Loyalty here now. This episode is available in audio format on ou...

#548: Inside the Relaunched Carter’s Rewards Program with Kevin Severs 12.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is sponsored by Phaedon . Download their 2026 research paper on Humanizing Loyalty here now. This episode focuses on the newly relaunched Ca...

#547: Winning the CFO’s Heart in Loyalty Finance 11.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Last week we kicked off a month-long discussion of Loyalty Financial Modeling with Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphin...

#546: Loyalty TV LIVE with Mastercard - Influencing and Winning Loyalty in an Age of Choice 06.06.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Mastercard recently hosted its latest Excellence in Customer Engagement Summit in Dubai, and Loyalty TV was delighted to attend. Against the backdrop of market uncertainties and a rapidly evolving consumer landscape, this Summit brought together industry experts and thought leaders...

#545: Loyalty Simplified: Beyond Metrics and Into Meaningful Engagement 05.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this insightful episode, we delve into the true essence of customer loyalty with Mark Proctor who is the Head of Loyalty & Retention at BIG4, Holi...

#544: Setting Strong Loyalty Financial Foundations 04.06.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Loyalty Academy™ senior faculty members, Bill Hanifin and Aaron Dauphinee , are your hosts for this week’s "Wiser Loyalty" podcast episode. We’re kic...

#543: Langham Hospitality Group Launches "Brilliant by Langham". 30.05.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . The Langham Hospitality Group recen...

#542: Global Loyalty Marketing and Travel Trends with Mastercard 29.05.2024

Today’s episode of Let's Talk Loyalty is created in partnership with our friends in Mastercard. Our guest today is Kate Mescal-Pevzner , Senior Vice President of Global Cardholder Services for Mastercard , who joins us to share her insights on key trends in the global loyalty industry, as well as some incredibly exciting statistics from Mastercard on how people’s travel habits are changing. While...

#541: Reward Experiences Made Memorable for Members 28.05.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Loyalty Academy™ senior faculty members, Bill Hanifin and Aaron Dauphinee , are back from CRMC 2024 to bring you this week’s "Wiser Loyalty" podcast...

#540: Canadian Automobile Association Shares the Power of Membership Mindset 23.05.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today’s interview features a return...

#539: Exploring Loyalty: Insights from David Slavick of Ascendant Loyalty Marketing 22.05.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- David Slavick is Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easil...

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