Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#338 : Covid’s Aftermath, Customer Health and Customer-Based Forecasting with Daniel McCarthy of Emory University 07.02.2023 47:30
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s episode looks at some of the recent work by Daniel McCarthy , Assistant Professor of Marketing at Emory University’s Goizueta Business School. In...
#337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show) 06.02.2023 7:38
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Key insights from Meenakshi Nagarajan , SVP, Recurring Revenue and Loyalty from Panera Bread , a US bakery chain of over 2,000 cafes and one of the resta...
#336: United States Soccer Federation Share the "Insiders’ Program" for Soccer Fans 01.02.2023 35:16
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The " Insiders Program " is an innovative loyalty program designed to solve the unique challenges of the nationwide body responsible for the promotion an...
#335: Guest Host Announcement - Phil Rubin - USA Loyalty Industry Leader 31.01.2023 26:01
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Phil Rubin is a global leader in customer marketing and loyalty strategy, and a loyalty industry entrepreneur who has created, grown, and led loyalty bus...
#334: Fred Reichheld - Loyalty Industry Legend Launches "Winning On Purpose - the Unbeatable Strategy of Loving Customers" (Short Summary Show) 30.01.2023 6:11
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Key insights from Fred Reichheld , a legend of the industry. As the creator of the “Net Promoter System”, Fred Reichheld is a true legend in the loyalty...
#333: Building Customer-Centric Brands, Sustainability and Loyalty in the UAE 25.01.2023 43:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving customer loyalty. M...
#332: The 2023 Consumer Trends Index from Cheetah Digital 24.01.2023 40:08
Today we're sharing the latest insights from the 2023 Consumer Trends Index by Cheetah Digital . Our guest is Tim Glomb , VP of Global Content at Cheetah Digital, part of the Marigold family of martech products. This is the 4th year of this global trends index, and today Tim shares with us his favourite insights – such as how brand loyalty is continuing to grow, why consumers love the brands that...
#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show) 23.01.2023 7:24
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Key insights from Brad McDonald - Epsilon’s Vice President of Loyalty Strategy, from his interview in December 2021. Tom Peace , from The Loyalty People,...
#330: Star Alliance Goes from Strength to Strength 18.01.2023 47:52
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today "Let's Talk Loyalty" is sharing the latest announcement and innovation from the Star Alliance – a co-branded credit card. This is the first co-bran...
#329: Dominos Pizza in Indonesia - A Truly Global Voice of Loyalty 17.01.2023 51:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Domino’s Pizza in Indonesia has been winning loyalty awards all over the world in recent months, as they share their incredible strategies to create cust...
#328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show) 16.01.2023 7:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Key insights from Isabelle Birem , the Senior Vice-President of Loyalty at Accor Hotels , from her interview from November 2021. Tom Peace , from The Loy...
#327: Costco Wholesale - Secrets of Success from this Multi-Billion-Dollar Retailer 11.01.2023 47:36
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Costco is one of the world’s largest retailers, featuring warehouses and club memberships in eleven countries around the world. It is famous as a true pr...
#326: South Africa’s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout 10.01.2023 41:34
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dr Melanie van Rooy is Head of Marketing at Clicks , South Africa’s leading pharmaceutical retailer. Its loyalty programme is Clicks ClubCard and is the...
#325: 7-Eleven with Raghu Mahadevan (Short Summary Show) 09.01.2023 8:57
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Key insights from Raghu Mahadevan , Chief Digital Officer for 7-Eleven , and his interview from November 2021. Tom Peace , from The Loyalty People , shar...
#324: International Loyalty Awards - Success Tips to Win 04.01.2023 54:24
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The International Loyalty Awards are the highlight of the global loyalty calendar, with leading loyalty brands from all over the world competing for the...
#323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations 03.01.2023 41:14
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Ikea describes itself as a global retailer whose brand reaches millions of hearts and homes, united by a unique philosophy and approach. Joining me today...
#322: Guest Host Announcement for 2023 - The Loyalty People 02.01.2023 14:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we announce a new guest host for our short summary shows every Tuesday. Tom Peace , Managing Director of The Loyalty People , is our new guest host...
#321: Falling in Love with Emirates - the "Skywards Freak" - a Platinum Passenger's Perspective. 28.12.2022 45:03
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of Let’s Talk Loyalty is unique as we are today interviewing a loyal customer – rather than a loyalty professional. Perhaps one of the wo...
#320: GiveAMile - Funding Free Flights for Final Goodbyes 27.12.2022 36:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Our guest today is the founder of a unique concept called *Give A Mile* , a charity dedicated to providing free flights when it matters the most – for pe...
#319: Arsenal Football Club's Loyalty Program (Short Summary Show) 26.12.2022 8:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Arsenal is one of the most successful football clubs in English football history, and in 2021, it became the first UK Premier League team to create a loy...
#318: Maxol Shares Loyalty Insights as European Convenience Retailer of the Year 21.12.2022 1:02:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Maxol is a leading fuel, coffee, car wash, and convenience store brand in Ireland, which has been operating at the heart of Irish communities for 102 yea...
#317: Canada's Leading Lifestyle Rewards Program - Scene+ 20.12.2022 45:02
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Scene+ is Canada’s leading lifestyle rewards program, with more than 11 million members, enabling members to earn and redeem points for movies, banking,...
#316: Lessons in Loyalty from L'Oreal Luxe and Others (Short Show Summary) 19.12.2022 8:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- L'Oreal is a leading brand in the beauty industry with a huge product portfolio and today's conversation features a short summary of my conversation with...
#315: Loyalty Insights from Air France - KLM's Flying Blue Program 14.12.2022 33:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Ben Lipsey is the Senior Vice President of Customer Loyalty for Flying Blue , from the Air France - KLM group , one of the world's best-known and best lo...
#314: Loyalty in Luxury Hospitality with Iconic Dubai Brand - Jumeirah Group 13.12.2022 36:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode is focused on the luxury hospitality sector, featuring one of Dubai’s most iconic brands. The Jumeirah Group is a global luxury hotel com...
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