Greg McAfee
The Greg McAfee Show
An award-winning entrepreneur, Greg McAfee has a passion for helping business owners take their businesses to new heights. In 1990, Greg started McAfee Heating and Air Conditioning Co., his only capital was a meager $274 and a well-used truck. Today, Greg runs one of the most successful HVAC companies in the Midwest and is called upon to share his expertise with other business owners all over the nation. In his new book, “Build and Grow Your HVAC Business”, Greg shares nine elements that will guide you in growing your business. He loves to inspire others to chase their dreams at full force, ju...
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TGMS EP 31 : 5 Tips To Get Out Of Your Own Way 15.06.2021 22:38
In today’s episode I talk about getting in your own way. You must learn to admit when you’re wrong. Your team will respect you when you do. One of the best ways to get out of your own way is to quit procrastinating for to long. Here are my 5 tips to getting out of your own way: 1. Complete a few small tasks that are easy, because a small win will motivate you. 2. Start off your days on the right f...
TGMS EP 30 : What Does It Mean To Grind? 08.06.2021 27:15
In today’s episode I talk about the daily grind, the word grind has multiple meanings the two that I talk about are, one, to wear down and two, to smooth, sharp, or polish by means of abrasion. We are completely in control of which meaning we take to heart when it comes to grind, good or bad. When you feel yourself in the daily grind, and it is wearing you down, you know it’s time to take a break...
TGMS EP 29 : Slow Season vs Busy Season 01.06.2021 25:12
In today’s episode I talk about how to handle slow and busy times of the years. I talk about how to anticipate and prepare for the busy time of the year when it’s a slow season. If you’re not preparing for your team for the busy season, in the slow season don’t be disappointed when you don’t hit your goals. Don’t forget goals in the busy time, it’s easy to get caught up in the busyness. Some key t...
TGMS EP 28 (PT2) : Reduce Debt, Reduce Stress 25.05.2021 32:27
In today’s episode I talk about being debt free, reducing debt and running a debt free business. I have been in debt; and I have leveraged millions of dollars in the past. I talk about the number one reason most businesses fail is from debt problems. If you’re going to run a debt free business, you need to know the true cost of delivering your product. Be very clear where your money is going. Deve...
TGMS EP 28 (PT1) - Reduce Debt, Reduce Stress 18.05.2021 29:44
In today’s episode I talk about being debt free, reducing debt and running a debt free business. I started my company with no debt, in 2011 my company became 100% debt free, I have since leveraged debt and bank financing for certain things, but they were short term, I always strive to not carry debt. One of the best business books I have read on the topic is Business By The Book, Biblical principl...
TGMS EP 26 : Do You Have Meetings? 11.05.2021 29:08
In today’s episode I talk about having company meetings, it is important to not have a company meeting just for meetings sake. Always make sure that your meetings have purpose. At McAfee not only do we have entire company meetings, but we have, department meetings, leadership team meetings, and ever a quarterly Saturday morning meeting. Something that has always been important to me is opening our...
TGMS EP 25 : 10 Ways To Be More Profitable 04.05.2021 34:25
In today’s episode I talk about my trip to Las Vegas, and meeting with Ken Goodrich, CEO of Goettl Air Conditioning. Kens company does around 170 million dollars a year as an HVAC company. I also talk about if you want to be able to grow and learn, you need to be able to take criticism. Set specific goals, write them down. Business is founded upon taking care of people, so make sure that is always...
TGMS EP 24 : 5 Tips To Improve Company Culture 27.04.2021 24:23
In today’s episode I talk about the 5 ways to maintain a positive company culture. Most business owners still need to identify what their company culture is. As a business owner you are responsible for your company’s culture. It’s also important to hire people who fit your culture. Encourage your team to get to know each other by doing small things that allow for them to learn about each other. At...
TGMS EP 23 : 5 Tips To Succeed Like Steve Jobs 20.04.2021 22:55
In today’s episode I talk about Steve Jobs and his leadership abilities. How can you invent and create a new way to do things in an industry where things have always been the same? Steve learned how to hire and develop the best; the best employees are self-starters that require no micromanaging. Steve once said, “we hire such great people that we don’t tell them what to do, they tell us”. It doesn...
TGMS EP 22 : 8 Customer Service Tips 14.04.2021 38:43
In today’s episode I talk customer service. First, I talk about how I got into the HVAC business, and how it progressed into the multi million-dollar business it is today. I talk about what a WOW customer experience is. One of the ways we do this, is by guaranteeing that we will always be on time. When is comes to sales, always try and find something in common with the customer to build rapport. S...
TGMS EP 21 : 8 Reasons To Be An Entrepreneur 30.03.2021 27:54
In today’s episode I talk being an entrepreneur, I disagree with if you love what you do, you’ll never work a day in your life. I love what I do but it is incredibly hard if it were easy everyone would do it. Owning a business means endless opportunities, it means we get to think outside of the box, we get the freedom of flexible schedules, being able to pay your bills, and being debt free is all...
TGMS EP 20 : How To Find Good Employee's 16.03.2021 19:17
In today’s episode I talk about why your team is more important than your customers are. Your team needs to be taken care of, I talk about paying your people well, pay them their worth. You never want to lose a good employee because you’re underpaying them. You also have to offer opportunities for self-development. Did you know that 39% of employees feel like their input is not appreciated? Our jo...
TGMS EP 19 : Does Training Matter? 09.03.2021 20:42
In today’s episode I talk about the importance of training. Companies that are successful do a lot of training. You can't look at training as an expense, just like you cant look at advertising as an expense, its an investment. Training increases your teams productivity. Training also decreases turnover. As a leader I spend a little bit of every day in training. The more you do, the more you know,...
TGMS EP 18 : How To Grow Your Business 02.03.2021 27:41
In today’s episode I talk about why and how entrepreneurs continually need to improve themselves and why they need to. You don’t just get to a level and stop, allow your passion to always drive you. You should have a strong thirst for knowledge and improvement to get to that next level. You have got to want it bad; you must change with your industry. I know a lot of business owners, who fail, just...
TGMS EP 17 : The Best Way To Advertise 23.02.2021 26:56
In today’s episode I talk about how much should business owners be spending in advertising. I talk about what my strategy for HVAC marketing was when I first got started. One of the strategies that we use today, is we invest 6% - 10% of our revenue into advertising each year. I also talk about how important the consistency of running advertisements is. As well as how to figure out what advertising...
TGMS EP 16 : Do You Need A Business Coach? 19.02.2021 28:34
In today’s episode I talk about the importance of having a business mentor, and how having one can allow for you to break down barriers that have been holding you back. I go in depth about how I transitioned from working for my dad, into running my own HVAC business. I would work all day though the day and took night classes to become a certified HVAC technician. The day I was fired from an HVAC c...
TGMS EP 15 : When To Hire Employees 13.02.2021 16:33
In today’s episode I go over 3 questions sent in by viewers of the channel. How do I know when to hire? How do I figure out how much to pay a new employee? When or how often should I give my employees pay increases?
TGMS EP 14 : How To Encourage Your Team Successfully 13.02.2021 29:13
In today’s episode I talk about the leadership bible, more specially leadership principles on encouragement. I talk about the story of Barnabas and Saul of the Bible. One of the functions of a leader is keeping hope alive, it’s your job as a leader, to remain positive and to keep hope alive for your team. You're the one who needs to be setting the vision and clear goals for your team, because they...
TGMS EP 13 : The Growth Model 28.01.2021 24:52
n today’s episode I talk about why change within your company is so important. Forced change, incremental changes, cosmetic changes, and structural changes. I also talk about my R&D strategy (rob and duplicate things). When we talk about generational business owners, either they tend to do the same things and fear change, or they change things much to quickly and crash and burn. How to get you...
TGMS EP 12 : How To Scale HVAC Business 19.01.2021 21:36
In today’s episode I talk about the having a board of advisors for your business. As business owners we tend to be a jack of all trades but a master of none. So when you’re trying to grow you business, the best way to take it to the next level is by hiring people who are experts, in areas where you are weak. If you need more leads, and sales, hire someone who is an experts with a proven track reco...
TGMS EP 11 : Prepare For Tomorrow 13.01.2021 25:12
In today’s episode I talk about the importance of how you spend your time as a business owner. Did you know the average business owner spends 10% of their time in the past? What about the rest? Think about how much of your day passes by, and it does not go towards growing your business. As a business owner accountability starts with you.
TGMS EP 10 : Get Involved With Community 05.01.2021 20:10
In today’s episode I go over what branding, inside of a brand means. What separates you from other brands, and how you can learn from companies like McDonalds. The most underrated way to grow your business is by growing your community, the best brands are involved in the community. I also talk about the importance of providing world class customer service, and how that translates to growing your c...
TGMS EP 9 : Integrity & HVAC 31.12.2020 26:24
In today’s episode I go over what our vision statement is at McAfee Heating and Air, and how we came up with it. I also take about the how important integrity is to your company. Integrity is doing what is right, even when no ones looking. Demonstrate a culture that provides an atmosphere where people can work in, and succeed. Are you an innovative business owner? I talk about how, to often busine...
TGMS EP 8 : Get More HVAC Sales Leads 22.12.2020 22:06
In today’s episode I go over some questions that were emailed to me by some of the followers of the channel. What should be the main goal of an HVAC business owner? I also talk about the day McAfee Heating and Air finally hit a million in sales, and surpassed that. Going in depth about how I took my company all the way to 10 million dollars in sales. How do you take your HVAC business from surviva...
TGMS EP 7 : HVAC & Advertising 17.12.2020 31:04
In today's episode I talk about the history of how we go about producing content for our commercials, and our strategies around advertising. Advertising isn’t an expense, its an investment so I go a little in depth with how we at McAfee Heating and Air advertise. I also talk about our private labeling for all of our HVAC equipment. When you go into a home where we have done an install, you’ll see...
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