Managing Marketing

Anne Miles is the Managing Director and Executive Producer of International Creative Services. Anne shares with Darren her vision of ways marketers can work more directly with creative and production people without the layers of administration and management found in the traditional models. She also talks about how the industry is often overlooking the invaluable resources of older, more experienc...

David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies are changing but that perhaps advertisers are not taking full advantage of the changes in the way digital media buying is done today. htt...

Shawn Callahan, award-winning author of Putting Stories to Work and co-founder of Anecdote, a business storytelling company shares anecdotes with Darren about the role of storytelling in business and how often people get the concept of storytelling wrong when it comes to using it as a business tool, continuing their podcast discussion from 2015. https://www.trinityp3.com/2018/09/storytelling-for-b...

Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. She chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong. https://www.trinityp3.com/2018/09/advertising-agency-new-business-successes-and-failures/

Ben Sharp is a Commercial Business Leader and Mentor, Investor and Non-Executive Director, and Chairman. Ben chats with Darren and on how he became a LinkedIn Viral Sensation when the BPme app failed and he posted the implications on LinkedIn, which has had more than 300,000 views in less than ten days. He also shares the response from BP and the lessons to be learned by marketers everywhere. http...

Michael Morrison was a highly successful media and advertising executive who is now the Founder of the Blacklight Principle. Here he talks with Darren about his own experience of the advertising and media industry and the impact of mental harm and mental health in the workplace and the important work in addressing this issue in the same way we acknowledge physical harm. https://www.trinityp3.com/2...

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. https://www.trinityp3.com/2018/08/importance-of-medi...

Elizabeth Heusler is a media maverick, communications warrior and strategy zealot. Here she talks with Darren on the changing role and face of public relations and the opportunities marketers may overlook of misuse in the way they engage public relations into the communications mix. https://www.trinityp3.com/2018/08/public-relations-role-in-marketing/

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today. https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Justin Ricketts is the CEO of Hogarth Australia and recently shared his thoughts on recombining media and creative agencies, while still recommending that the resultant production be decoupled. While decoupling production has been common in the UK for decades it is still a hot topic in many markets and he discusses the benefits and the challenges of getting it right. https://www.trinityp3.com/2018...

Nicole Sheffield is an industry leader in digital media holding roles like the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this is made even more complicated by the constantly evolving nature of the ecosystem and challenging mar...

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how the IPA is providing a professional accreditation program for advertising professionals globally as a Chartered Profession. They also compare advertising and...

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data. https://www.trinityp3.com/2018/06/big-data-small-data-first-seco...

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers, and agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high-quality productions faster, more accessible and lower cost. https://www.trinityp3.com/2018/06/innovation-in-fi...

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importa...

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers,, they are increasingly challenged with managing this complex relationship and contributing...

Ed Pank is the Managing Director of WARC Asia and a self-confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren about the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation. https://www.trinityp3.com/2018/...

Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation, and manage the customer experience to build a brand. He brings a unique perspective with experience in the Army, business school and years in digital and direct marketing. https:...

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing. https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Andy Lark is the Chief Marketer and Chair of Group Lark. He has also been a CMO, a board adviser, a Non-Executive Director, and an industry commentator. He discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support. https://www...

Ori Gold is the CEO of programmatic platform Bench, and here discusses the impact science and technology innovation and the best way for marketers to deal with this rapid and constant change. Embracing complexity and applying the scientific approach of test and learn is central to thriving in the changing world of marketing and business. https://www.trinityp3.com/2018/01/impact-of-science-technolo...

Simon Canning is a well-known and highly respected marketing commentator who has worked on both the trade media and agency side for the past 25 years. Here he shares and discusses the changes, but more importantly the key decisions and their impact and implications on the advertising industry today. https://www.trinityp3.com/2018/01/impact-of-deregulation-on-advertising-industry/

Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers. https://www.trinityp3.com/2017/12/challenges-changes-automot...

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity. https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired. https://www.tri...