Managing Marketing

Cat McGinn, industry commentator and the founder of Liminal and Co, joins Darren to discuss the structural problems with how the advertising industry is using artificial intelligence. While AI promises creative abundance and more originality, it is instead delivering creative convergence and more of the same. They explore why AI acts as a "stochastic parrot," predicting patterns based on past huma...

Nick Hand is the commercially savvy CFO and senior finance consultant at Trinity P3. He brings a rigorous financial perspective to the marketing landscape, advising both marketers and agencies on how to move beyond traditional cost-recovery models toward more sustainable, value-based relationships. They explore the fundamental shift from cost-based to value-based remuneration systems, a transition...

Nick Jackson is the CEO and co-founder of Artist Partners, and collaborates with Andrew Mote, the Principal and Founder of Mote Advisors on analysing and advising superannuation funds on meeting their fiduciary responsibilities when it comes to their marketing investment. The explore the complexities of marketing within the Australian superannuation industry, focusing on regulatory scrutiny, measu...

The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott McCaffrey explore the evolving definition of a media agency partnership as AI continues to reshape the industry.  As the marketing landscape faces "twin evil forces" of increasing uncertainty and growing complexity, the conversation dives into how agencies mu...

Jarrod Allen, Associate Director, Strategic Media Solutions at .monks discusses the transformative impact of AI on marketing, particularly focusing on the shift from traditional SEO to generative engine optimization (GEO).  He explores how AI is changing consumer behavior, the importance of understanding audience language, and the challenges marketers face in measuring success in this new landscap...

Joel Kleber, CMO of Jim's Group, admits that he’s not a classically trained marketer. And thankfully is glad that he’s not. Otherwise he may never have achieved the commercial heights that he has if he was bogged down by process, frameworks and risk-averse thinking. Joel shares how he helped spearhead the explosive growth of Jim’s Group with their digital presence and franchise recruitment strateg...

Amanda Connors, a seasoned marketer with a diverse career spanning retail, banking, and wellness. Amanda discusses the challenges and transformations in marketing, the importance of resilience, and the strategies she has employed to build successful brands.  From her early days at Myer to her impactful role at Priceline and beyond, Amanda shares insights on customer obsession, community building,...

Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including emotional tolls, the role of procurement, and the importance of clear communication and feedback.  The TrinityP3 State of the Pitch report has shone a light into the pitching process as it is practiced and revealed what many feel, but few could artic...

John Elbing, the author of 'Story Building: Your Brand from Their Standpoint”, explores the critical differences between storytelling and story building, emphasizing the importance of understanding the consumer's perspective.  John shares insights on how effective storytelling can create emotional connections, enhance brand recognition, and drive consumer engagement. The conversation also delves i...

Ahron Young, founder and CEO of Ticker News, to discuss the current state of journalism, the evolution of news media, and the challenges faced by modern journalists. Ahron shares his personal journey in journalism, from his early days as a cadet journalist to becoming a foreign correspondent and eventually launching Ticker News.  The conversation delves into the impact of technology on journalism,...

Angela Tangas, the new Global Oliver CEO and The Brandtech Group’s Chief Strategy Officer, and Jack Smyth, Brandtech and Jellyfish’s Country Lead in Australia, discuss the transformative impact of agentic AI on marketing.  We explore the definition of agentic AI, its applications in real-world marketing scenarios, and the benefits it brings to efficiency and decision-making. The conversation also...

Jon Wild shares his insights into how to create a growth engine for a business. From Pet Circle and Groupon, to Hotel Club, Unilever and O2 to name a few.  He shares why and how he distills data to discover a true insight, creates focus for competitive advantage, and rallies resources and teams to run tests successfully at scale. Across all the Ps of true marketing.  Jon emphasizes the need for si...

Lydia Feely, General Manager and Kylie Ridler-Dutton, Senior Global Agency Consultant discuss the complexities and challenges faced by marketers in 2025, including the rise of AI, budget constraints, and the evolving role of procurement.  The past year has been a roller coaster ride with holding company consolidations, the continued growth of the independent agencies, principal based media trading...

In this special end-of-year episode of Managing Marketing, host Darren Woolley, Founder and CEO of Trinity P3 Marketing Management Consultancy, brings together a dozen of Trinity P3's subject matter experts to discuss the biggest issues and opportunities facing marketers and their agencies in the coming year, covering topics from pitching and data to finance, DEI, and environmental reporting. Trin...

John Minty has more than two decades of agency operational experience as a CFO and COO both in the US and Australia for many of the major agency brands. In the 21st century the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, particularly on production, the role of procurement on agency fees, the inability of the industry fee model to...

Natasha Aaron has extensive experience in developing and managing high-performance marketing teams across disrupted and rapidly growing retail, e-commerce, and food delivery businesses. Natasha talks about the evolving role of marketing leaders in today's fast-paced environment. She discuss the importance of curiosity, the need for clear communication and goal-setting, and the challenges of managi...

Dan Ferguson brings commercial rigour to any CMO role with a deep expertise in launching and growing ecommerce sales. He has helped transform Adore Beauty, Power Club, Vistaprint and OfficeWorks amongst others; and is a Board advisor with preezie, and NORA (the National Online Retailers Association). Dan shares his entrepreneurial wisdom and creativity in a conversation that delves into the import...

Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making.  Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape,...

Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital.  He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape.  Abe discusess the importance of accountability, understanding customer behavi...

Ian Perrin, founder of Speed, talks about his journey in the marketing industry, the importance of differentiating indie agencies, and the impact of mental health initiatives like Keep Talking.  He discuss the evolving landscape of in-housing versus outsourcing, the challenges and opportunities it presents, and the transformative role of AI in marketing.  Ian also emphasizes the need for agencies...

Darren Wallace, Executive General Manager at Bega Group, talks about the challenges and opportunities in managing iconic consumer packaged goods brands, particularly in the dairy sector.  He discuss the importance of local ownership, the evolution of marketing strategies, navigating consumer trends, product development, distribution channels, pricing strategies, and advertising approaches.  Darryn...

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships.  Michael shares the challenges faced by agencies in a technology-driven environment, th...

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group.  Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition.  She discusses the importance of understandin...

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising.  Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a...

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry.  Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing cu...