Managing Marketing

With more than two decades of experience managing some of the biggest brands at some of the world’s most high-profile agencies, Paul Roebuck, joins Darren to explore how people actually make decisions together inside organisations and across client-agency relationships. As he prepares to return to Asia Pacific, where he began his career, Paul is establishing an independent advisory practice focuse...

Arum Nixon, the Australian Chapter lead of Ad Net Zero, joins Darren to discuss the critical findings from their latest white paper, Triple Win for Marketers. As climate change evolves from a corporate social responsibility issue into a board-level commercial risk, mandatory reporting frameworks are bringing unprecedented scrutiny to organisations' Scope 3 value chain emissions. Arum highlights th...

Christian Jacobsen, Founder and Managing Partner, and Damien Eley, Founder and Chief Creative Officer of agency The Many, join Darren to discuss why modern marketing needs an operating philosophy built around how culture actually works, rather than how agencies organise themselves. The traditional categories of creative, media, social, and experiential were built for legacy campaign models, but mo...

Chelsea Beech, Founder of the Beech agency, joins Darren to discuss the strategic marketing challenges and growth opportunities facing Not-for-Profits and charities today. While cost-of-living pressures are frequently blamed for declining donations, Chelsea explains why most charities don't have an effort problem - they have a clarity problem. They explore how NFPs can define their "Zone of Unique...

Vanessa Liell. Partner at boutique corporate advisory, Orizontas, discusses why bridging this divide between marketing and corporate communications is a critical leadership issue. Historically, marketing and corporate affairs were separated for sensible reasons. Marketing focused on reach and commercial outcomes, while corporate affairs managed risk, reputation, and stakeholder relationships.  But...

Joe Carter, Strategic Agency Lead at brand tracking company Tracksuit, discusses how real-time brand tracking can revolutionize marketing strategies, improve agency-client collaboration, and drive long-term business growth.  We often discuss how the agency pitch process is, in many ways, where strategy goes to die. Too often, the process is reduced to a "beauty parade" or a race to the bottom on p...

Ben Gunn, co-founder and Chief Revenue Officer of Fabulate, and Director of Client Partnerships, Eliza Lewis discuss the opportunities and challenges and the need to think beyond communications alone when considering creator marketing for your brand and business. While many brands still treat creator marketing as an experimental line item or a subset of social media, the reality is that the creato...

Cat McGinn, industry commentator and the founder of Liminal and Co, joins Darren to discuss the structural problems with how the advertising industry is using artificial intelligence. While AI promises creative abundance and more originality, it is instead delivering creative convergence and more of the same. They explore why AI acts as a "stochastic parrot," predicting patterns based on past huma...

Nick Hand is the commercially savvy CFO and senior finance consultant at Trinity P3. He brings a rigorous financial perspective to the marketing landscape, advising both marketers and agencies on how to move beyond traditional cost-recovery models toward more sustainable, value-based relationships. They explore the fundamental shift from cost-based to value-based remuneration systems, a transition...

Nick Jackson is the CEO and co-founder of Artist Partners, and collaborates with Andrew Mote, the Principal and Founder of Mote Advisors on analysing and advising superannuation funds on meeting their fiduciary responsibilities when it comes to their marketing investment. The explore the complexities of marketing within the Australian superannuation industry, focusing on regulatory scrutiny, measu...

The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott McCaffrey explore the evolving definition of a media agency partnership as AI continues to reshape the industry.  As the marketing landscape faces "twin evil forces" of increasing uncertainty and growing complexity, the conversation dives into how agencies mu...

Jarrod Allen, Associate Director, Strategic Media Solutions at .monks discusses the transformative impact of AI on marketing, particularly focusing on the shift from traditional SEO to generative engine optimization (GEO).  He explores how AI is changing consumer behavior, the importance of understanding audience language, and the challenges marketers face in measuring success in this new landscap...

Joel Kleber, CMO of Jim's Group, admits that he’s not a classically trained marketer. And thankfully is glad that he’s not. Otherwise he may never have achieved the commercial heights that he has if he was bogged down by process, frameworks and risk-averse thinking. Joel shares how he helped spearhead the explosive growth of Jim’s Group with their digital presence and franchise recruitment strateg...

Amanda Connors, a seasoned marketer with a diverse career spanning retail, banking, and wellness. Amanda discusses the challenges and transformations in marketing, the importance of resilience, and the strategies she has employed to build successful brands.  From her early days at Myer to her impactful role at Priceline and beyond, Amanda shares insights on customer obsession, community building,...

Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including emotional tolls, the role of procurement, and the importance of clear communication and feedback.  The TrinityP3 State of the Pitch report has shone a light into the pitching process as it is practiced and revealed what many feel, but few could artic...

John Elbing, the author of 'Story Building: Your Brand from Their Standpoint”, explores the critical differences between storytelling and story building, emphasizing the importance of understanding the consumer's perspective.  John shares insights on how effective storytelling can create emotional connections, enhance brand recognition, and drive consumer engagement. The conversation also delves i...

Ahron Young, founder and CEO of Ticker News, to discuss the current state of journalism, the evolution of news media, and the challenges faced by modern journalists. Ahron shares his personal journey in journalism, from his early days as a cadet journalist to becoming a foreign correspondent and eventually launching Ticker News.  The conversation delves into the impact of technology on journalism,...

Angela Tangas, the new Global Oliver CEO and The Brandtech Group’s Chief Strategy Officer, and Jack Smyth, Brandtech and Jellyfish’s Country Lead in Australia, discuss the transformative impact of agentic AI on marketing.  We explore the definition of agentic AI, its applications in real-world marketing scenarios, and the benefits it brings to efficiency and decision-making. The conversation also...

Jon Wild shares his insights into how to create a growth engine for a business. From Pet Circle and Groupon, to Hotel Club, Unilever and O2 to name a few.  He shares why and how he distills data to discover a true insight, creates focus for competitive advantage, and rallies resources and teams to run tests successfully at scale. Across all the Ps of true marketing.  Jon emphasizes the need for si...

Lydia Feely, General Manager and Kylie Ridler-Dutton, Senior Global Agency Consultant discuss the complexities and challenges faced by marketers in 2025, including the rise of AI, budget constraints, and the evolving role of procurement.  The past year has been a roller coaster ride with holding company consolidations, the continued growth of the independent agencies, principal based media trading...

In this special end-of-year episode of Managing Marketing, host Darren Woolley, Founder and CEO of Trinity P3 Marketing Management Consultancy, brings together a dozen of Trinity P3's subject matter experts to discuss the biggest issues and opportunities facing marketers and their agencies in the coming year, covering topics from pitching and data to finance, DEI, and environmental reporting. Trin...

John Minty has more than two decades of agency operational experience as a CFO and COO both in the US and Australia for many of the major agency brands. In the 21st century the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, particularly on production, the role of procurement on agency fees, the inability of the industry fee model to...

Natasha Aaron has extensive experience in developing and managing high-performance marketing teams across disrupted and rapidly growing retail, e-commerce, and food delivery businesses. Natasha talks about the evolving role of marketing leaders in today's fast-paced environment. She discuss the importance of curiosity, the need for clear communication and goal-setting, and the challenges of managi...

Dan Ferguson brings commercial rigour to any CMO role with a deep expertise in launching and growing ecommerce sales. He has helped transform Adore Beauty, Power Club, Vistaprint and OfficeWorks amongst others; and is a Board advisor with preezie, and NORA (the National Online Retailers Association). Dan shares his entrepreneurial wisdom and creativity in a conversation that delves into the import...

Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making.  Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape,...