Managing Marketing

Damian Francis is the Head of Paid Content and the Curator for Mumbrella Events discusses some of the issues and challenges with sourcing great event content and balancing the commercial realities. He shares the philosophy of Mumbrella’s proactive approach to diversity and responds to some of the general industry criticism of industry events including “the lowest circle of marketing conference hel...

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here, Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that takes on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved. https://www.trinityp3.com/2019/05/importance-lever...

Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses with Darren the transformation occurring within Media Agencies as technology such as DMP, programmatic trading desks, AI and blockchain make the business of media agency planning and buying more automated and efficient and in the process improve the productivity of the agency resources for the benefit of all involved....

Peter Applebaum is the Managing Director at Tick Yes and the author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the...

James Welch is a New Business Guru who has worked with and for Agencies in London, Singapore, Sydney and Dubai. Here, he discusses the state of New Business and Business development with Darren across the multiple markets he has experienced and gives advice on what works and what to avoid when developing and implementing a business growth strategy in your agency. https://www.trinityp3.com/2019/04/...

Dennis Flad and Nikolas Guido are Directors of Prospire AG, a management consulting company based out of Zurich with a focus on product strategy and development for services companies across Europe. Here they discuss with Darren the importance of aligning business and marketing objectives, strategy and process to drive long term business and brand growth. https://www.trinityp3.com/2019/04/business...

Clive Duncan is a Senior Production Consultant at TrinityP3 with years of experience in the film, video and television industry. Here he shares his experience in production from all aspects and discusses the process and what is required to deliver real value on to the screen from an advertiser, agency and production house perspective and from his independent position as a production expert. https:...

Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full-service offer...

Jon Bradshaw, Director of Brand Traction returns for his second chat with Darren, this time sharing his thoughts on the essential role of strategy in a world obsessed with short term results and tactics. Plus he reflects on the role of creativity, not just in the advertising process but for strategy, new product development, innovation and business generally. https://www.trinityp3.com/2019/03/rela...

Greg ‘Sparrow’ Graham is the Group Marketing Director for WPP AUNZ and has been a long time new business guru for GroupM agencies in Australia and the USA. Here he chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right. https://www.trinityp3.com/2019/03/media-agency-pitching/

Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation. https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-managemen...

Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. They look at the promise of digital marketing and share why much of the benefits of digital marketing have failed to materialise. https://www.trinityp3.com/2019/03/digital-marketing-not-lived-up-to-promise/

Virginia Hyland is the founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value. https://www.trinityp3.com/2019/03/state-of-...

Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network and moderating a CMO panel at Ad-Tech Sydney in March 2019 to discuss taking customer experience to the next level. Jo shares her view on the fact the market has reached a tipping point where many organisations are building their brands through managing customer experience enabled by technology platforms and c...

Zena Churchill is the Director of Max & Buddy Marketing Experts with experience managing marketing teams and agency teams. Here, Zena discusses with Darren the challenges facing organisations in adapting and responding to the complex changes within the market. They explore the opportunities provided in General Stanley McChrystal’s book Team of Teams for organisations to restructure to become futur...

Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares her extensive agency perspective with Darren of best practice pitching, worst practice pitching, and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process. https://www.trinityp3.com/2019/02...

Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of online community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the busi...

Peter Miller is the CEO of News Media Works. He chats with Darren on the role of News Media in society as the fourth estate of democracy and the impact of #FakeNews on news media brands. The irony of Facebook turning to trusted media such as out of home, television and newspapers to spread their message on fake news, fake accounts and data security and the double standard the industry appears to h...

Julian Barrans is the Business Director for TrinityP3 in Asia but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth. https:...

Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole organisation and why an organisation must transform their culture and processes to fully deliver the results data can provid...

Jane Caro, author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and in her own words, a jumped-up ‘award winning’ copywriter and Walkley Award recipient. She chats with Darren on her love of words, her passion for people and the role of education, empathy and diversity in creativity. https://www.trinityp3.com/2018/12/power-of-words-creativit...

Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and businesses and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders. https://www.trinityp3.com/2018/12/impor...

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. https://www.trinityp3.com...

LANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further. Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of...

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides. https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/