Becoming Preferred

SEASON: 4 EPISODE: 24 Episode Overview: In today’s fast-paced world, it is easy to feel overwhelmed, stuck, or lost on the path to personal growth and self-improvement. Breaking through your limitations to achieve your goals can seem impossible.  My guest today says that by changing your mindset, growing emotionally, mentally, spiritually, and breaking bad habits is the way to a more fulfilli...

SEASON: 4 EPISODE: 23 Episode Overview: In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers.  Navigating the crowded sales enablement technology marketplace can be daun...

SEASON: 4 EPISODE: 22 Episode Overview: The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today’s marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout.  My guest today will share his insights and strategies...

SEASON: 4 EPISODE: 21 Episode Overview: Let’s face it, running and growing a business as an entrepreneur in today’s competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional. If you are ready to le...

SEASON: 4 EPISODE: 20 Episode Overview: As sales professionals, the pressure to perform is unavoidable. One little mistake and you’ve lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business. Discov...

SEASON: 4 EPISODE: 19 Episode Overview: Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression.  If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist...

SEASON: 4 EPISODE: 18 Episode Overview: The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business?  If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are goin...

SEASON: 4 EPISODE: 17 Episode Overview: Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru...

SEASON: 4 EPISODE: 16 Episode Overview: Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that. However, adopting OKRs successfully is no easy feat. It req...

SEASON: 4 EPISODE: 15 Episode Overview: Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.  Not all value is equal, and today we are going to discover what your customers are willing to...

SEASON: 4 EPISODE: 14 Episode Overview: If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enableme...

SEASON: 4 EPISODE: 13 Episode Overview: Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we’re about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights. My guest, Liz Heiman, is a powerhouse in the realm of business strategy...

SEASON: 4 EPISODE: 12 Episode Overview: Are you looking to take your career to new levels? Do you have dreams and aspirations that you desire to achieve but are unsure how to attain? My guest on this episode will share her insights on how to connect with your heart, create meaningful goals, and deepen your knowledge and understanding of what personal leadership truly is.  Join me now for my c...

SEASON: 4 EPISODE: 11 Episode Overview: Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally. My guest today equips individuals and teams with the skills to forge meaningful connections across cultures, driving change...

SEASON: 4 EPISODE: 10 Episode Overview: I’m sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it’s empowering, it’s safe, and it’s scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to tackle key challenges.  To help us understan...

SEASON: 4 EPISODE: 9 Episode Overview: A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, view failures as steppi...

SEASON: 4 EPISODE: 8 Episode Overview: In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage.   To help us underst...

SEASON: 4 EPISODE: 7 Episode Overview: Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential. In thi...

SEASON: 4 EPISODE: 6 Episode Overview: In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior.  My guest in this episode, says gaining a superior edge is more imp...

SEASON: 4 EPISODE: 5 Episode Overview: Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to un...

SEASON: 4 EPISODE: 4 Episode Overview: Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of fi...

SEASON: 4 EPISODE: 3 Episode Overview: How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers.&nbs...

SEASON: 4 EPISODE: 2 Episode Overview: Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving. Most companies are unsure if their campaigns are delivering the...

SEASON: 4 EPISODE: 1 Episode Overview: No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers. With the rise of remote work and hybrid work models, how can businesses ensure that their communicatio...

SEASON: 3 EPISODE: 36 Episode Overview: Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence.  There are stories that you tell yourself, whether they were first told to you by someone else, or...