Becoming Preferred

SEASON: 5 EPISODE: 13 Episode Overview: Welcome back to the Becoming Preferred podcast. Building a vibrant culture with happy people working to their full potential can be a real challenge. Today, we're joined by Nicole Greer, CEO of Build a Vibrant Culture™. Nicole's not just talking theory; she's giving us the practical, actionable steps to transform our teams. Nicole isn't just a leadership and...

SEASON: 5 EPISODE: 12 Episode Overview: Welcome back to the Becoming Preferred podcast! We have a true connector and amplifier of voices joining us – Dana Lindahl. Dana is the founder of a leading podcast booking agency and has become the secret weapon for countless founders, executives, and industry leaders looking to share their stories on top podcasts. He doesn't just book appearances; Dana cra...

SEASON: 5 EPISODE: 11 Episode Overview: Welcome back to the podcast and get ready for an insightful conversation with a true relationship-building guru! Our guest today, John D. Hanson, has built his incredible career on the foundation of "win-win relationships," and he's here to share his secrets.  You will learn how to cultivate these genuine connections in our fast-paced world, especially...

SEASON: 5 EPISODE: 10 Episode Overview: Welcome to another episode of Becoming Preferred, where we explore the latest strategies and tactics to help you level up your knowledge and improve your skills. Our guest is Scott McCrady, the CEO of SolCyber. With over 25 years of experience, Scott has been at the forefront of protecting people and businesses around the globe.  In this episo...

SEASON: 5 EPISODE: 9 Episode Overview: On today’s episode, we have a fantastic guest joining us who knows exactly what it's like to feel completely drained and overwhelmed, and more importantly, how to break free. Beverly Beuermann-King is an expert in guiding individuals and organizations from that state of burnout and stress, to a place of true resilience and vibrant engagement. With years of ex...

SEASON: 5 EPISODE: 8 Episode Overview: On this episode of Becoming Preferred, we’re tackling a challenge every growing business faces: scaling without chaos. My guest, Nick Foy, is here to show us how. Nick is an expert in aligning technology to build seamless processes, helping businesses escape the disruption that comes from disconnected solutions.  Nick’s passion lies in empowering bu...

SEASON:5 EPISODE: 7 Episode Overview: Welcome back to Becoming Preferred, and get ready to supercharge your sales strategy! Today, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He's not just talking theory; he's delivering results.  Author of "Strategic Selling U...

SEASON: 5 EPISODE: 6 Episode Overview: Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conve...

SEASON: 5 EPISODE: 5 Episode Overview: Crisis can strike at any moment. Are you or your business crisis capable? My guest today will share with us strategies and tactics to become crisis capable, how we can build our capacity to survive, and succeed in every environment.  She will also be sharing her key messages on how to approach negotiations as relationship-building opportunities, how to t...

SEASON: 5 EPISODE: 4 Episode Overview: The digital landscape is constantly shifting, making it harder than ever to connect with your audience and achieve your goals. With the rise of AI, the explosion of voice search, and the ever-increasing demand for personalized experiences, how can marketers stay ahead of the curve? How can businesses adapt to emerging technologies like augmented reality and v...

SEASON: 5 EPISODE: 3 Episode Overview: Are you, your team, or your organization struggling with high levels of workplace stress and burnout? Are you seeing rising conflict and declining team morale? Are you experiencing poor mental health and productivity issues?  My guest today will share strategies to intervene, stabilize and revitalize team harmony, growth, resilience, and well-being. Plea...

SEASON: 5 EPISODE: 2 Episode Overview: Marketing and positioning your products or services in a congested marketplace can be challenging. Today, we're diving into the world of strategic marketing and PR with Wayne Stanley.  As the founder of Bowe Digital, Wayne helps businesses cut through the noise and build impactful brands. He's a master at crafting compelling narratives and driving real r...

SEASON: 5 EPISODE: 1 Episode Overview: Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He’s worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on.  He'll be sharing his insights on why even seasoned teams need fresh...

SEASON: 4 EPISODE: 36    Episode Overview: Ever feel like you're not quite living up to your full potential? My guest today is Jane McCarthy, a force of nature dedicated to helping you clear mind clutter, embrace your strengths and thrive with hope.  Jane's a coach, speaker, and strategist who empowers individuals to unlock their hidden talents and create a life they truly love...

SEASON: 4 EPISODE: 35 Episode Overview: Ever feel like you are working hard , but not always smart ? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field.  Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break dow...

SEASON: 4 EPISODE: 34 Episode Overview: Are you experiencing adversity or challenges, personally or professionally? Life’s storms are inevitable. These storms affect us by bringing anxiety and worry, depression, and lack of motivation. They rob us of our physical, mental, and emotional well-being. Either you are just coming out of one, you are currently in one, or you will soon be in one...

SEASON: 4 EPISODE: 33 Episode Overview: Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do.   If you are looking to save time and money finding the perfect agency or contractors for b...

SEASON: 4 EPISODE: 32 Episode Overview: Ready to build a thriving business without sacrificing your life? If you want to transform your business into a well-oiled machine by implementing the right processes and systems that drive efficiency and growth, so that you can spend less time struggling and more time achieving the results you’ve always envisioned, then you are going to enjoy my conversatio...

SEASON: 4 EPISODE: 31 Episode Overview: Are you tired of feeling like you’re always chasing the next sale or struggling to meet quota? Ready to close more deals with less effort and resistance? Want to set higher-quality appointments that convert? Are you looking to increase your income and career opportunities? All of these are achievable when you learn to ethically and effectively influence othe...

SEASON: 4 EPISODE: 30 Episode Overview: Feeling stuck, or unfulfilled? Want to learn how to tap into your inner potential and achieve greatness? We often hear about physical performance, but what about neuro-performance? How can entrepreneurs and business professionals optimize their brain function for peak productivity, better decision-making, and increased resilience in the face of challenges? M...

SEASON: 4 EPISODE: 29 Episode Overview: Ready to level up your PR game? In today’s competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews.  This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share yo...

SEASON: 4 EPISODE: 28 Episode Overview: In today’s business world, leaders who create workplace cultures that are engaging and energizing, create a distinct advantage for their companies and organizations. Whether it’s managing teams virtually or at the office, my guest today will share insights and strategies on how to build a strong and cohesive team from the ground up, how you can overcome comm...

SEASON: 4 EPISODE: 27 Episode Overview: Ready to create and live your inspired life? If you have been curious about what more in life you can be, or do, or have, or create, or share, or give, or expand, then this episode is for you. My next guest says that the only thing standing between you and your inspired life is a DECISION.  Without knowing all the answers, your dream, your vision, deser...

SEASON: 4 EPISODE: 26 Episode Overview: Personal and business success boils down to how effectively you communicate. Anxiety, rambling, or the inability to connect, engage, and deliver a message effectively can hold you back or, even worse, tank your career. Identifying your unique strengths and speaking authentically, supported by a suite of skills, will help you speak confidently so you can...

SEASON: 4 EPISODE: 25 Episode Overview: In today’s complex workplace we have a myriad of people with skill sets and attributes that all contribute to the value of the business. One subset of people in the workplace are the neurodivergent.  My guest today is here to help us understand how neurodivergent people function, how their superpowers add value to the organization, and how we can create...