Becoming Preferred

SEASON: 7 EPISODE: 16 Episode Overview: Welcome back to the Becoming Preferred podcast! The podcast designed to help you level up your game and become the best version of you. If you’ve ever felt like your business is spending time and money getting seen online, pouring budget into ads, SEO, or endless social posts, yet you’re still fighting for ideal clients on price, today’s episode is going to...

SEASON: 7 EPISODE: 15 Episode Overview: Welcome back to Becoming Preferred, the podcast to help you level up your game and become the best version of you. If you’ve ever felt like your business priorities are getting diluted by the sheer noise of the day-to-day, today’s episode is your ultimate reset. Our guest today is James Laughlin. A 7-time World Champion musician, global keynote speaker, elit...

SEASON: 7 EPISODE: 14 Episode Overview: Welcome back to Becoming Preferred, the podcast to level up your game and become the best version of you. Today, we’re exploring what it takes to turn scientific expertise into a market-disrupting consumer brand. And scale it all the way to a major acquisition. Our guest today is Aja Horsley, an environmental scientist turned founder, who took a passion for...

SEASON: 7 EPISODE: 13 Episode Overview: Welcome back to the Becoming Preferred Podcast. In this episode, we’re exploring what it truly takes to optimize performance without sacrificing the things that matter most. Our guest today is Kevin Davis. Entrepreneur, speaker, and founder of Maxed Out Life . Kevin’s built and scaled businesses across tech, fitness, automotive, and coaching, but his approac...

SEASON: 7 EPISODE: 12 Episode Overview: Welcome back to Becoming Preferred , the podcast where we equip entrepreneurs and business leaders with the mindsets, strategies, and edge to level up their game and become the best version of you. Now, when a business or a career hits an unexpected crisis, most leaders talk about 'bouncing back.' But what if the playbook is destroyed and there is no version...

SEASON: 7 EPISODE: 11 Episode Overview: Welcome back to Becoming Preferred , the podcast where we dive deep into the mindsets, strategies, and communication habits that help you level up your game and become the best version of you. Back in Season 2, we were joined by executive coach and author Michelle Gladieux for a transformative conversation on what it truly means to 'Communicate with Courage....

SEASON: 7 EPISODE: 10 Episode Overview: Welcome back to Becoming Preferred , the podcast where we share with entrepreneurs and business professionals the mindset, strategies, tactics and frameworks to help you level up your game and become the best version of you. When was the last time you were genuinely excited to talk to a salesperson? Probably never, right? Most sales processes are boring, tra...

SEASON: 7 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast designed to help you level up your game and become the best version of you. If you are an entrepreneur or business leader, you’ve probably been told that scaling your company requires endless hustle, 80-hour workweeks, and wearing every single hat yourself. But what if the very thing driving your early success i...

SEASON: 7 EPISODE: 8 Episode Overview: Welcome back to Becoming Preferred , the podcast where we equip entrepreneurs and business professionals with the mindsets and strategies to level up their game and become the best version of themselves. Back in Season 1, we were joined by executive leadership coach Shawna Schuh for a conversation that left a lasting mark on our audience. She reminded us that...

SEASON: 7 EPISODE: 7 Episode Overview: Welcome back to Becoming Preferred , the podcast dedicated to helping you level up your game and become the best version of you. Every business professional or owner reaches a critical crossroad: Do you keep chasing every revenue dollar by trying to be everything to everyone? Or do you have the courage to go narrow, dominate a specific niche, and build a trul...

SEASON: 7 EPISODE: 2 Episode Overview: Welcome back to Becoming Preferred , the podcast designed to help you level up your game and become the best version of you. If your income or revenue personally or professionally looks strong on paper, but your bank account at the end of the month tells a completely different story, you are definitely not alone. Too many brilliant entrepreneurs and professio...

SEASON: 7 EPISODE: 5 Episode Overview: Welcome back to the Becoming Preferred Podcast, where we focus on insights to help you level up your game and become the best version of you. When you think about what makes a business or a leader valuable, it’s easy to focus on strategy, metrics, and technical execution. Most people associate top-tier strategy consulting with pure analytics and spreadsheets—...

SEASON: 7 EPISODE: 4 Episode Overview: Welcome back to Becoming Preferred ! Last week, in part one of our conversation with Nima Rahmany, we laid the groundwork by looking inward—focusing on personal development, emotional regulation, and what it truly takes to become 'trigger-proof'. If you missed that episode, I highly encourage you to go back and give it a listen. But today, we are diving into...

SEASON: 7 EPISODE: 3 Episode Overview: Welcome back to Becoming Preferred , the podcast dedicated to helping you level up your game and become the best version of you. Normally, we spend our time developing strategies for market dominance, leadership, and business growth. But true success isn't just about what you accomplish on paper—it's about how you show up as the highest, best version of yours...

SEASON: 7 EPISODE: 2 Episode Overview: Welcome back to Becoming Preferred , the podcast for business professionals and entrepreneurs who want to level up their game and become preferred in the markets they serve. If you run a B2B company, there’s a high probability you’ve hit a very specific growth ceiling: you built a fantastic business through relationships and word-of-mouth, but the moment you...

SEASON: 7 EPISODE: 1 Episode Overview: Welcome back to Becoming Preferred , the podcast designed to help ambitious business professionals and entrepreneurs build unshakeable client trust, scale their impact, and become preferred in the markets they serve. If you run a professional services firm, an agency, or a consulting practice, you’ve likely fallen into a very common trap: you try to win clien...

SEASON: 6 EPISODE: 36 Episode Overview: Welcome back to Becoming Preferred , the podcast for ambitious entrepreneurs and business professionals who want to level up their game and become the best version of you. Every week, we talk about how to become preferred, but let me ask you a tough question: You might be building a brand that customers love, but are you building a business that an investor...

SEASON: 6 EPISODE: 35 Episode Overview: Welcome back to Becoming Preferred , the podcast for business professionals and entrepreneurs who want to stand out, level up their game, and become the best version of themselves. Every leader listening to this wants three things: flawless operational excellence, absolute team accountability, and a bulletproof culture. Yet, so many organizations get it comp...

SEASON: 6 EPISODE: 34 Episode Overview: Welcome back to Becoming Preferred , the podcast for entrepreneurs and business leaders who want to grow their business, level up their game and become preferred in the markets they serve. Let’s be honest: in today’s market, growing your revenue is only half the battle. The real danger? Growing so fast that you break your own business. When your logistics fr...

SEASON: 6 EPISODE: 33 Episode Overview: Welcome back to Becoming Preferred , the podcast designed to help you become the best version of you. Let’s be honest: most entrepreneurs start a business out of a deep passion for a craft, not a love for spreadsheets. But as your business scales, relying on gut instinct or simply checking your bank balance to see if you're successful becomes a dangerous gam...

SEASON: 6 EPISODE: 32 Episode Overview: Welcome back to Becoming Preferred , the podcast where help you become the best version of you. If you are an entrepreneur or a business professional, you know that scaling a company often comes with a massive cost. Too many high-performers find themselves financially successful but time-poor, stress-ridden, and completely disconnected from the life they ori...

SEASON: 6 EPISODE: 31 Episode Overview: Welcome back to Becoming Preferred , the podcast where we help you level up your game and become the best version of you. Most people spend their lives reacting to the calendar, trapped in a grind that never seems to end. But what if you could rewire your internal rhythm to unlock your potential, not just in business, but in every dimension of your humanity?...

SEASON: 6 EPISODE: 30 Episode Overview: Welcome back to Becoming Preferred, the podcast that helps you become the best version of you. Throughout our careers, we often talk about the importance of business pivots, but we rarely discuss the profound skill of personal reinvention. Today’s guest is Coach Jay Sargeant—entrepreneur, teacher, reinvention coach, and author of SHIFT: The Gift of Reinventi...

SEASON: 6 EPISODE: 29 Episode Overview: Welcome back to Becoming Preferred. The podcast designed to help you level up your game and become the best version of you. Our guest today built her career inside billion-dollar finance institutions before launching her own growth agency, Cottn Owl . Esther Stewart is a Business Growth Strategist who spent eight years as a Fortune 500 associate, training 7...

SEASON: 6 EPISODE: 28 Episode Overview: Welcome to Becoming Preferred, the show where we level up your business and become the best version of you. Today we are tackling the one tool that separates iconic brands from the 'white noise' of the marketplace: Story. Our guest today is an Emmy Award-winning advertising veteran who has spent over forty years proving that story isn't just a creative exerc...