Becoming Preferred

SEASON: 6 EPISODE: 34 Episode Overview: Welcome back to Becoming Preferred , the podcast for entrepreneurs and business leaders who want to grow their business, level up their game and become preferred in the markets they serve. Let’s be honest: in today’s market, growing your revenue is only half the battle. The real danger? Growing so fast that you break your own business. When your logistics fr...

SEASON: 6 EPISODE: 33 Episode Overview: Welcome back to Becoming Preferred , the podcast designed to help you become the best version of you. Let’s be honest: most entrepreneurs start a business out of a deep passion for a craft, not a love for spreadsheets. But as your business scales, relying on gut instinct or simply checking your bank balance to see if you're successful becomes a dangerous gam...

SEASON: 6 EPISODE: 32 Episode Overview: Welcome back to Becoming Preferred , the podcast where help you become the best version of you. If you are an entrepreneur or a business professional, you know that scaling a company often comes with a massive cost. Too many high-performers find themselves financially successful but time-poor, stress-ridden, and completely disconnected from the life they ori...

SEASON: 6 EPISODE: 31 Episode Overview: Welcome back to Becoming Preferred , the podcast where we help you level up your game and become the best version of you. Most people spend their lives reacting to the calendar, trapped in a grind that never seems to end. But what if you could rewire your internal rhythm to unlock your potential, not just in business, but in every dimension of your humanity?...

SEASON: 6 EPISODE: 30 Episode Overview: Welcome back to Becoming Preferred, the podcast that helps you become the best version of you. Throughout our careers, we often talk about the importance of business pivots, but we rarely discuss the profound skill of personal reinvention. Today’s guest is Coach Jay Sargeant—entrepreneur, teacher, reinvention coach, and author of SHIFT: The Gift of Reinventi...

SEASON: 6 EPISODE: 29 Episode Overview: Welcome back to Becoming Preferred. The podcast designed to help you level up your game and become the best version of you. Our guest today built her career inside billion-dollar finance institutions before launching her own growth agency, Cottn Owl . Esther Stewart is a Business Growth Strategist who spent eight years as a Fortune 500 associate, training 7...

SEASON: 6 EPISODE: 28 Episode Overview: Welcome to Becoming Preferred, the show where we level up your business and become the best version of you. Today we are tackling the one tool that separates iconic brands from the 'white noise' of the marketplace: Story. Our guest today is an Emmy Award-winning advertising veteran who has spent over forty years proving that story isn't just a creative exerc...

SEASON: 6 EPISODE: 27 Episode Overview: Welcome to another episode of Becoming Preferred, the show where we dive deep into the strategies that help you level up your game and stay relevant in an ever-shifting marketplace. I am happy to introduce our guest today, a man who sits at the intersection of high-level software innovation and human-centric design. Ghazenfer Mansoor is the CEO of Technology...

SEASON: 6 EPISODE: 26 Episode Overview: Welcome to another episode of Becoming Preferred, where we examine the traits, strategies, and mindsets that will help you become the best version of you. Today, we are looking into a topic that is often misunderstood: the intersection of high-stakes business growth and global responsibility. Our guest today is a master of navigating that nexus. Mark Coleman...

SEASON: 6 EPISODE: 25 Episode Overview: Welcome back to Becoming Preferred , the podcast where we help you level up your business and become the best version of you. We talk a lot on this show about how individuals can become the preferred choice in their industry. But what about the ecosystems we build? What happens when a company grows so fast that it starts to consume the very people who made i...

SEASON: 6 EPISODE: 24 Episode Overview: Welcome back to Becoming Preferred. The podcast to help you level up your game and become the best version of you. Today, we are joined by a returning guest who has reached the literal summits of the corporate world. He’s been a senior leader at Salesforce, PayPal, and Oracle, and he literally wrote the book on Sales Enablement. But today, we’re talking abou...

SEASON: 6 EPISODE: 23 Episode Overview: Welcome back to Becoming Preferred , the podcast where we interview the brightest minds in business today to help you level up your game and become the best version of you. If you are an entrepreneur or a marketing leader, you’ve repeatedly heard the mantra 'do more with less'. But our guest today says that’s the wrong goal. She believes we shouldn't just be...

SEASON: 6 EPISODE: 22 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to the high-level strategies that transform professionals and level up performance. Today, we are exploring a truth that every professional eventually hits: Success isn't just about what you do; it’s about the clarity with which you lead. Many leaders reach a plateau not because they lack resources, b...

SEASON: 6 EPISODE: 21 Episode Overview: Welcome back to Becoming Preferred , the podcast for the professional who wants to level up their skillset and focus on continuous improvement. Today, we’re tackling the silent killer of professional peak performance: The Invisible Quicksand. We spend our lives optimizing our businesses, our processes, and our leadership teams. But what happens when you are...

SEASON: 6 EPISODE: 20 Episode Overview: Welcome back to Becoming Preferred , the podcast for high-achieving professionals and entrepreneurs who want to level up their game and become the best versions of themselves. Today, we are exploring a topic that is fundamental to our success, yet one that many of us often fail to properly plan: our financial foundation. Joining us is someone who brings a ra...

SEASON: 6 EPISODE: 19 Episode Overview: Welcome back to Becoming Preferred , the podcast where we talk to the business professionals who are preferred in the markets they serve. Today, we are diving into the intersection of high-stakes strategy and operational discipline. Our guest today is a literal 'Top 10' leader. Sarah Jeanneault is the VP of Marketing at ProcedureFlow and a veteran of the fin...

SEASON: 6 EPISODE: 18 Episode Overview: Welcome back to another episode of Becoming Preferred, the show dedicated to helping you stand out in a crowded marketplace by becoming the provider—and the leader—of choice. Today we are joined by Coach Jim Johnson, a returning favorite who truly understands what it means to lead under pressure. He’s a hall-of-fame basketball coach, and a world-class speake...

SEASON: 6 EPISODE: 17 Episode Overview: Welcome back to Becoming Preferred , the show where we deconstruct the strategies that help you become the preferred choice in a crowded marketplace. Now, we’ve all seen it: companies spending thousands on leadership retreats that result in a 'high' for three days and then… total stagnation. The missing piece isn't talent; it’s resistance. Today, we are welc...

SEASON: 6 EPISODE: 16 Episode Overview: Welcome to another episode of Becoming Preferred. Today we’re diving into a topic that every entrepreneur and professional eventually grapples with: the difference between building a high-income career and building true, lasting independence. Our guest today is a master of the systems behind success. Ron Kmetovicz is a seasoned engineer with roots at Hewlett...

SEASON: 6 EPISODE: 13 Episode Overview: Welcome back to Becoming Preferred , the podcast for entrepreneurs and professionals who are tired of being an option and are ready to become the preferred provider in the markets they serve. Our guest today is a man who doesn't just build businesses; he builds ecosystems of opportunity. Reed Nyffeler is the Co-Founder and CEO of Signal, a global security po...

SEASON: 6 EPISODE: 14 Episode Overview: Welcome back to Becoming Preferred, the podcast where we talk to the leaders who aren’t just playing the game, they are redefining it. We all want to reach the summit of our careers, but how many of us lose ourselves on the climb? Today’s guest has mastered the art of scaling mountains, literally and figuratively, without losing his peace of mind. Saahil Meh...

SEASON: 6 EPISODE: 13 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to helping you move from being an option to being the preferred choice in your industry. If you’re an entrepreneur, a leader, or a professional, you know the market is saturated. The only thing that truly differentiates you isn't your product; it’s your story. How clearly you tell it determines your e...

SEASON: 6 EPISODE: 12 Episode Overview: Welcome back to Becoming Preferred, the podcast where we talk to the leaders and visionaries who refuse to settle for 'good enough.' Today, we’re tackling a psychological trap that captures thousands of high-performing professionals every single year. It’s called 'The Dependence Dilemma'. That invisible ceiling of financial obligations and the false sense of...

SEASON: 6 EPISODE: 11 Episode Overview: Welcome back to Becoming Preferred, the podcast that arms you with the strategies to stop chasing and start attracting your ideal clients! I’m your host, Michael Vickers, and if you're a business professional or entrepreneur, you know the struggle: you have an incredible service, but cutting through the noise to establish yourself as the trusted authority fe...

SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we help you become preferred in the markets you serve. If you thought the flower business was quaint, slow, or low-tech, get ready for a wake-up call. Our guest today is Michael Jacobson, CEO of French Florist. He didn't just take over an old business; he engineered a dramatic transformation. Starting from...