Becoming Preferred

SEASON: 6 EPISODE: 27 Episode Overview: Welcome to another episode of Becoming Preferred, the show where we dive deep into the strategies that help you level up your game and stay relevant in an ever-shifting marketplace. I am happy to introduce our guest today, a man who sits at the intersection of high-level software innovation and human-centric design. Ghazenfer Mansoor is the CEO of Technology...

SEASON: 6 EPISODE: 26 Episode Overview: Welcome to another episode of Becoming Preferred, where we examine the traits, strategies, and mindsets that will help you become the best version of you. Today, we are looking into a topic that is often misunderstood: the intersection of high-stakes business growth and global responsibility. Our guest today is a master of navigating that nexus. Mark Coleman...

SEASON: 6 EPISODE: 25 Episode Overview: Welcome back to Becoming Preferred , the podcast where we help you level up your business and become the best version of you. We talk a lot on this show about how individuals can become the preferred choice in their industry. But what about the ecosystems we build? What happens when a company grows so fast that it starts to consume the very people who made i...

SEASON: 6 EPISODE: 24 Episode Overview: Welcome back to Becoming Preferred. The podcast to help you level up your game and become the best version of you. Today, we are joined by a returning guest who has reached the literal summits of the corporate world. He’s been a senior leader at Salesforce, PayPal, and Oracle, and he literally wrote the book on Sales Enablement. But today, we’re talking abou...

SEASON: 6 EPISODE: 23 Episode Overview: Welcome back to Becoming Preferred , the podcast where we interview the brightest minds in business today to help you level up your game and become the best version of you. If you are an entrepreneur or a marketing leader, you’ve repeatedly heard the mantra 'do more with less'. But our guest today says that’s the wrong goal. She believes we shouldn't just be...

SEASON: 6 EPISODE: 22 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to the high-level strategies that transform professionals and level up performance. Today, we are exploring a truth that every professional eventually hits: Success isn't just about what you do; it’s about the clarity with which you lead. Many leaders reach a plateau not because they lack resources, b...

SEASON: 6 EPISODE: 21 Episode Overview: Welcome back to Becoming Preferred , the podcast for the professional who wants to level up their skillset and focus on continuous improvement. Today, we’re tackling the silent killer of professional peak performance: The Invisible Quicksand. We spend our lives optimizing our businesses, our processes, and our leadership teams. But what happens when you are...

SEASON: 6 EPISODE: 20 Episode Overview: Welcome back to Becoming Preferred , the podcast for high-achieving professionals and entrepreneurs who want to level up their game and become the best versions of themselves. Today, we are exploring a topic that is fundamental to our success, yet one that many of us often fail to properly plan: our financial foundation. Joining us is someone who brings a ra...

SEASON: 6 EPISODE: 19 Episode Overview: Welcome back to Becoming Preferred , the podcast where we talk to the business professionals who are preferred in the markets they serve. Today, we are diving into the intersection of high-stakes strategy and operational discipline. Our guest today is a literal 'Top 10' leader. Sarah Jeanneault is the VP of Marketing at ProcedureFlow and a veteran of the fin...

SEASON: 6 EPISODE: 18 Episode Overview: Welcome back to another episode of Becoming Preferred, the show dedicated to helping you stand out in a crowded marketplace by becoming the provider—and the leader—of choice. Today we are joined by Coach Jim Johnson, a returning favorite who truly understands what it means to lead under pressure. He’s a hall-of-fame basketball coach, and a world-class speake...

SEASON: 6 EPISODE: 17 Episode Overview: Welcome back to Becoming Preferred , the show where we deconstruct the strategies that help you become the preferred choice in a crowded marketplace. Now, we’ve all seen it: companies spending thousands on leadership retreats that result in a 'high' for three days and then… total stagnation. The missing piece isn't talent; it’s resistance. Today, we are welc...

SEASON: 6 EPISODE: 16 Episode Overview: Welcome to another episode of Becoming Preferred. Today we’re diving into a topic that every entrepreneur and professional eventually grapples with: the difference between building a high-income career and building true, lasting independence. Our guest today is a master of the systems behind success. Ron Kmetovicz is a seasoned engineer with roots at Hewlett...

SEASON: 6 EPISODE: 13 Episode Overview: Welcome back to Becoming Preferred , the podcast for entrepreneurs and professionals who are tired of being an option and are ready to become the preferred provider in the markets they serve. Our guest today is a man who doesn't just build businesses; he builds ecosystems of opportunity. Reed Nyffeler is the Co-Founder and CEO of Signal, a global security po...

SEASON: 6 EPISODE: 14 Episode Overview: Welcome back to Becoming Preferred, the podcast where we talk to the leaders who aren’t just playing the game, they are redefining it. We all want to reach the summit of our careers, but how many of us lose ourselves on the climb? Today’s guest has mastered the art of scaling mountains, literally and figuratively, without losing his peace of mind. Saahil Meh...

SEASON: 6 EPISODE: 13 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to helping you move from being an option to being the preferred choice in your industry. If you’re an entrepreneur, a leader, or a professional, you know the market is saturated. The only thing that truly differentiates you isn't your product; it’s your story. How clearly you tell it determines your e...

SEASON: 6 EPISODE: 12 Episode Overview: Welcome back to Becoming Preferred, the podcast where we talk to the leaders and visionaries who refuse to settle for 'good enough.' Today, we’re tackling a psychological trap that captures thousands of high-performing professionals every single year. It’s called 'The Dependence Dilemma'. That invisible ceiling of financial obligations and the false sense of...

SEASON: 6 EPISODE: 11 Episode Overview: Welcome back to Becoming Preferred, the podcast that arms you with the strategies to stop chasing and start attracting your ideal clients! I’m your host, Michael Vickers, and if you're a business professional or entrepreneur, you know the struggle: you have an incredible service, but cutting through the noise to establish yourself as the trusted authority fe...

SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we help you become preferred in the markets you serve. If you thought the flower business was quaint, slow, or low-tech, get ready for a wake-up call. Our guest today is Michael Jacobson, CEO of French Florist. He didn't just take over an old business; he engineered a dramatic transformation. Starting from...

SEASON: 6 EPISODE: 9 Episode Overview: Welcome back to Becoming Preferred, the podcast where we focus on the mindset and strategies that help you become preferred in the markets you serve. Our guest today has built a legacy on that very concept. For over 30 years, he co-founded and grew 1-800-DENTIST, a company that generated over one billion dollars in revenue by solving a simple, painful custome...

SEASON: 6 EPISODE: 8 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to helping you reach your highest professional potential. Today, we're talking about the ultimate business credential: the high-impact non-fiction book. Our guest has mastered the art of turning expertise into intellectual property. He's a #1 national bestselling author himself, a Harvard-trained schol...

SEASON: 6 EPISODE: 7 Episode Overview: Welcome back to Becoming Preferred , the podcast where we equip you to lead with influence, not just authority. If you’re an entrepreneur or business professional whose growth is stalled by employee turnover, poor communication, or the sheer struggle of transitioning from a high-performing doer to an effective leader , then you're going to enjoy this episode....

SEASON: 6 EPISODE: 6 Episode Overview: Welcome back to  Becoming Preferred, t he podcast where we help you climb the revenue ladder and become the preferred provider in the markets you serve. Today, we're tackling a challenge every modern business leader faces: You have a passionate purpose, but does it actually move the needle? What if your brand could prove that activism and...

SEASON: 6 EPISODE: 5 Episode Overview:  Welcome to the Becoming Preferred Podcast. Today, I am bringing you a special replay of one of my favorite conversations, and the timing couldn't be better. We just celebrated Thanksgiving a few days ago. For many of us, it was a time to gather with friends and family, share a meal, and reflect on our blessings. But here's what I've come to believe. Gratitud...

SEASON: 6 EPISODE: 4 Episode Overview: Welcome back to  Becoming Preferred , the podcast where we dissect the strategies and mindset of those who are not just successful, but  irreplaceable  in their markets they serve. Today, we have a true master of motivation and persuasion. Our guest is Mike Lipkin, president of Environics and a strategic coach to global CEOs, and the author of...

SEASON: 6 EPISODE: 3 Episode Overview: Welcome back to Becoming Preferred , the podcast dedicated to transforming how you build, scale, and lead your business. Today, we have an entrepreneur whose journey proves that massive growth isn't about working harder; it's about building smarter. Our guest is Tyler Dunagin, a multifaceted founder, operator, and inventor. His success story is a masterclass...