Grace Costa
The Photo Diaries Podcast
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!
No dejes de visitar la web del podcast y apoyar a su creador: www.gracecosta.com
Autor
Grace Costa
Categoría
Web del podcast
Último episodio
30 de sep. de 2026
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Episodios
S2E5 Money mindset, Understanding your value and Attracting ideal clients as a Photographer 13.05.2024 1:01:35
This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract the clients you want and how to build a self-belief evidence bank so you can feel more confident in your business. No matter what stage of business you are...
S2E4 Get to know Grace Costa in this interview with Trish Johnston 11.03.2024 48:57
This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise. I hope you enjoy this episode friends, and as always if you’d like to keep in touch follow me over on instagram or sign up to my newsletter to be notified of all the latest updates and invitations related...
S2E3 Avoid Burnout with these Self Care Ideas 05.02.2024 20:03
Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and tools to help you take care of the golden goose so you can keep photographing for many many years to come! We Cover Planning your week and incorporating bre...
S2E2 Five services I've Invested with my Business 08.01.2024 25:06
Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t. In this episode, learn from my lived experience as I share with you the five most valuable services I have invested in for my business. These invaluable services have improved my business - increasing my online visibility, my p...
S2 E1 My top 4 Takeaways from a Wes Anderson Film 11.12.2023 17:14
You might be surprised to learn that until now, I have never seen a Wes Anderson film, that is, until today! Mind completely blown. I can’t believe it’s taken me till now to get here, but sign me up. I am getting on the bandwagon and joining his cheer squad! In this episode I reflect on Asteroid City and the ways in which photographers can learn from Wes Anderson’s charming and distinctive visual...
S1 E20 Getting started with Stock Libraries to earn extra money 10.07.2023 18:22
In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term. To get you started, we cover: Why you should do this How much you can expect to earn How super easy i...
S1 E19 How to communicate your brand values to set you apart from the market with Bec Hughes 26.06.2023 1:03:18
Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and cr...
S1 E18 Creating a memorable brand to stand out from the crowd with Darby Lyndon, Brand Strategist 05.06.2023 49:16
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy. In this episode we...
S1 E17 How to build an image library for your brand 22.05.2023 20:30
In this episode I talk about something I’ve very passionate about - brand imaging. I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion. We cover off on all of the elements you need to capture...
S1 E16 Finding meaning in your creative work with Ferne Millen 08.05.2023 47:54
Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world...
S1 E15 Wedding Photography - inside the boutique photo studio of Paul Osta 24.04.2023 1:00:28
Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too! He takes preparation and his service to the next level too! So even if weddings arent your specialty, I know you’re going to learn a lot that you c...
S1 E14 Fashion, beauty, editorial and advertising photography with Stef King 10.04.2023 1:04:48
Have you ever had fantasies of being a fashion and advertising photographer? Photographing brands like Apple, Disney as well as models and celebrities. Sounds pretty cool huh? Imagine your work up on billboards? Well, you’re going to love my chat with the fabulous Stef King, a successful fashion, beauty, editorial and advertising photographer from Perth, Western Australia. Her work regularly appea...
S1 E13 Building a successful Family Portrait Studio with Heartstory 27.03.2023 1:06:17
Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story. As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful...
S1E12 If you want to become a better photographer, listen to this 13.03.2023 31:59
In this episode I share really useful ways to help you become a stronger photographer, both technically and creatively. These tips allow you to select one or two things at a time to try out and take action on to improve your photography journey. As always send me a DM on instagram if you’d like to continue the discussion over there. We cover: >Getting your work critiqued on a regular basis &g...
S1 E11 Visibility Marketing to grow your reach and expand your audience with Anna Scott, 27.02.2023 55:24
Get your notepads ready friends! So much quality visibility and marketing advice is coming your way in this episode. We speak to my friend Anna Scott, Visibility Coach & Brand Strategist extraordinaire about how to become a visible force in your industry - whatever that industry may be. This content goes beyond the photography industry and I’m sure other creative small businesses will also fi...
S1 E10 Communicating with clients, boundaries, contracts and more with Trish from Oath and Stone 13.02.2023 43:46
Do I have a treat for you! In this episode I catch up with my good friend and business buddy, Trish Johnstone from Graphic Design studio, Oath and Stone. Over the last few years, I’ve admired and observed her ability to nurture relationships. I’ve invited her for a chat to give us some insight on how she confidently communicates with clients, manages her relationships, develops client briefs, sets...
S1 E9 How to generate new leads through email marketing with Mary-Anne Amies from Wise Up Marketing 30.01.2023 57:23
In this episode I speak with Mary-Anne Amies from Wise Up Marketing. They’re a Sydney based full service marketing agency established by Mary-Anne in 2010, and I gotta tell you, she is very passionate about digital marketing. I’ve been really keen to review my existing email marketing strategy and in this episode, Mary-Anne offers up some great ideas on leveraging your email list to build a relati...
S1 E8 - Finding ideas for your creative work 09.01.2023 25:14
Happy 2023 friends! I’m thrilled you are enjoying The Photo Diaries and I’ve loved getting all your feedback. Do you struggle to find ideas? You are not alone! In this episode I provide some ideas about where to seek out inspiration and get your creative juices flowing. Inspiration is literally all around you, all of the time and we cover: > Visiting galleries and exhibitions > Books and ma...
S1 E7 - How I built my career as a photographic artist 21.12.2022 26:45
I know many of you are keen to build your career as a photographic artist and spend time making your fine art pieces, so in this episode I share how I did it. Like we discussed in episode six, building your creative practice and setting personal projects were key. I put myself out there - building my artist CV, getting frank feedback, collaborating with other artists - until such time that I start...
S1 E6 - The Value of Personal Projects and how to get started 12.12.2022 23:35
In this episode we talk about personal projects and why they’re so important to building your portfolio and photography career. It can be daunting trying to get started, so we talk through some tangible ways to get the ball rolling around how to build a project series, setting deadlines and getting an accountability buddy. And if you need even more reason to get inspired, I also talk about my Hor...
S1 E4 - Optimising your website with Jess Panozzo, Feel Good Creative 22.11.2022 47:11
In this episode we chat with Jess Panozzo, website designer and developer extraordinaire, of Feel Good Creative. We cover so much! Including: What to prioritise on your landing page How to manage various service offerings What your bio should cover verses what to put in your ‘About me’ page Drawing out what sets you apart from your competition Reflecting your authentic self on your site Automation...
S1 E5 - My Editing Process 22.11.2022 16:53
In this episode I give you an inside road to my professional editing process - ensuring you deliver only the best to your clients! I'll step you through Adobe Lightroom - the industry standard - and I’ll touch on Adobe Photoshop too. We’ll cover: Maximising your efficiency using import options Folder naming conventions How to cull or pick and reject Bulk deleting rejected content to maximise...
BONUS - About me - Grace Costa 22.11.2022 5:53
Hi friends! Before we get into unloading all of my photography secrets in the Photo Diaries Podcast, I thought you might like to know a bit more about me. As you’ll learn, I have over two decades of experience in the photography industry an Advanced Diploma in Commercial Photography and a lot of knowledge and passion to share. At this point in my career, I want to focus on giving back and hope it...
S1 E1 - Tips to declutter your digital files 22.11.2022 17:57
In this episode I’m going to set you up for success for the new year - decluttering your digital files. And ensuring to avoid the dreaded ‘scratch disc full’ message for as long as possible! Here’s a summary of what we cover: - Your desktop ---> Trash bin ---> Refreshing your wallpaper - Mobile phone - Hard Drive ---> Health check ---> Network Attached Storage (NAS) - Adobe Lightroom...
S1 E2 - How to shoot an event like a pro 22.11.2022 18:57
In this episode, I take you through all the tips on how to shoot an event like a pro! I cover shooting weddings - how to blend into the background and not to be a noisy, distracting racket! We talk about conferences and what to get from your client to ensure you deliver what they want, and how to make sure you’re not delivering bland content. Then we move onto social events, awards nights and buil...
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