The Photo Diaries Podcast

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode, I take you through the major roadblocks holding you back from charging for a profitable business. The mindset shif...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/s...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Corporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi   Many family photographers are being a...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a g...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/s...

Join the Photographers Only Membership before the founders price increase. Find out more about monthly group coaching and marketing education with Grace Costa HERE If you love experimental photography, street photography or documentary photography, this episode is for you.  I've recorded this episode live from his workshop at the NGA in Canberra. I firstly share my insights and summary of the...

In this episode of The Photo Diaries Podcast , Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA. Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities. This conversation dives deep into what many photographers struggle wi...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Inside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face t...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of The Photo Diaries Podcast , Grace sits down with Meredith Stotzner from Adobe live at WPPI to unpack one of the biggest shifts happening...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and desi...

Today I'm joined by three USA based photography business owners to break down their side of the industry and uncover what makes their business successful.  Boudoir, Seniors, and Branding & Headshots, Dance photography Guests on the show: Erica Manning- Follow her @ericamanningphoto Andrew Hiorth- Follow him @andrew_images and @fableboudoir1 Aric Lipp- Follow her @aricalipp Support the sho...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of the Photo Diaries podcast, host Grace Costa, a seasoned commercial photographer, discusses the importance of taking charge of your own p...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of The Photo Diaries Podcast , Grace Costa asks one powerful question: What are you going to wish you started sooner? If you’ve ever felt s...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of The Photo Diaries , Grace Costa explores the true value of photography and why photographers often need to be reminded of the impact the...

If the slow season in your business sees you catching up on Netflix or having long lunches with friends, this episode will inspire you to work on your business with purpose on the most important things. This episode will get you taking action. Fix broken bits set up templates Create content Update stuff Decluttering shit Pre book clients for the coming months Portfolio building time Studio Ninja w...

In this episode of The Photo Diaries , Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset . If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money sto...

If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you. In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more a...

In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime.  How to get started on google business listing When to ask for the review What to say in the email requesting the review.  Sign up to Grace's email newsletter for more tips like this Support the show Find Grace at www.gra...

Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personall...

JOIN-  MARKETING FOR PHOTOGRAPHERS WORKSHOP - LIVE 3/10/2025 AT 12PM (AEST) https://www.gracecosta.com/marketing-made-for-you-live-workshop/ In this episode, Grace Costa takes you back to her PHOTO DIARY, where it all began, working in other people's photography studios. She breaks down the important lessons learned from each role over the first 15 years of her professional photographer caree...

Join the Marketing for Photographers Workshop 3rd October 2025 3rd October 2025 from 12pm AEST ONLINE head to the link above to find out more.  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotograp...

Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRA...

This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online.  https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/ This episode,  Grace shares her collaboration experiences over the years and lessons learned from each one.  Grace ends with 3 tips for successful collaborations with other businesses...

Subscribe to my Photographer's Only newsletter : https://www.gracecosta.com/subscribe/ In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business. We dive into: How to study your addressable market and find your ideal segment Scott’s journey selling wall art before...

In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special.  She prompts her listeners to think about how they can incorporate the A-Z brand experience to their creative business. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO TH...