The Photo Diaries Podcast

About This Episode Grace sits down with Hugh Stewart, a photographer and director with a 35+-year career spanning London, New York, Sydney & Melbourne. Hugh has worked for major magazines + brands  (Vogue, Vanity Fair, Dior), advertising agencies, and film companies including a long-running creative relationship with Baz Luhrmann on films like Elvis, Moulin Rouge, Gatsby, The Get Down and Chan...

In this episode: What "bitch face vibes" means for your website and why it could be the reason clients ghost you The homepage essentials: stating who you serve, who you are, and how you serve them all above the fold Why missing your first name on your website and Instagram bio is turning people away before they even reach out How to use AI (ChatGPT, Claude) to craft a succinct messaging...

In this debut Ask Grace segment, Grace Costa answers a listener question from a recent Pricing Blueprint workshop: What do you do when a client asks for something outside your skillset? Grace breaks down three ways to handle this situation: Learn it fast — Practice at home before the job (not recommended unless you're confident you can deliver). Hire a subcontractor — Bring in another photogr...

Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/

Episode Summary: In this episode of the Photo Diaries Podcast, Grace Costa breaks down a common problem for photographers in business: not asking for the sale. From websites with no clear call-to-action buttons to social media posts that leave potential clients guessing, Grace explains why assuming people know you're open for business is costing you bookings and what to do about it. Mentioned...

Find out about the Photographers Only Mentorship Community HERE Episode Summary Grace walks through exactly how to create and run a headshot day a streamlined, profitable format that helped her grow her photography business early on. Whether you're a commercial, branding, wedding, or portrait photographer, this episode breaks down everything you need to set one up from scratch. Key Takeaways:...

Resources mentioned:  Website checklist HERE Google Listing Guide HERE The Photographers Only Membership HERE In this episode Grace Costa makes the case that websites are far from dead and in fact should be doing the heavy lifting for your photography business instead of relying on social media alone. Drawing from recent website reviews she conducted for Photographers Only members, Grace breaks do...

Ever freeze up mid-shoot, scrambling for your next pose idea while your client waits? In this episode of the Photo Diaries Podcast, Grace Koster shares the simple system she's used for over two decades to stop feeling rushed and stuck on set. You'll learn: Why simply drawing out compositions (even roughly) helps cement ideas in your memory so you don't need to reference notes on the...

In This Episode: Why networking doesn't have to mean stiff suits and business cards — there are so many modern formats (speed dating style, meet-and-mingle, lunches, breakfasts) How Grace approaches walking into a room where she doesn't know anyone The 7-step follow-up process Grace uses after collecting business cards How to craft a LinkedIn DM or email that feels genuine and personal —...

Difficult clients, we all have them at one point or another.  Ever get that stomach-drop feeling when a client messages you?  In the latest episode of Photo Diaries, I break down a real DM from a photographer struggling with a client who keeps demanding more, more, more. Spoiler: it usually comes down to pricing + boundaries. Grab the BONUS for this episode the Client Email Template Bundle to help...

In this episode, Grace breaks down why building a team around you mentors, coaches, suppliers, friends, and family is the key to confidently scaling your photography business to the next level. In this episode, Grace covers: Why trying to "do it all yourself" will only get you so far The mentors and coaches who shaped Grace's business from day one — and why she still invests in coac...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode, I take you through the major roadblocks holding you back from charging for a profitable business. The mindset shif...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/s...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Corporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi   Many family photographers are being a...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a g...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/s...

Join the Photographers Only Membership before the founders price increase. Find out more about monthly group coaching and marketing education with Grace Costa HERE If you love experimental photography, street photography or documentary photography, this episode is for you.  I've recorded this episode live from his workshop at the NGA in Canberra. I firstly share my insights and summary of the...

In this episode of The Photo Diaries Podcast , Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA. Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities. This conversation dives deep into what many photographers struggle wi...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Inside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face t...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of The Photo Diaries Podcast , Grace sits down with Meredith Stotzner from Adobe live at WPPI to unpack one of the biggest shifts happening...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and desi...

Today I'm joined by three USA based photography business owners to break down their side of the industry and uncover what makes their business successful.  Boudoir, Seniors, and Branding & Headshots, Dance photography Guests on the show: Erica Manning- Follow her @ericamanningphoto Andrew Hiorth- Follow him @andrew_images and @fableboudoir1 Aric Lipp- Follow her @aricalipp Support the sho...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of the Photo Diaries podcast, host Grace Costa, a seasoned commercial photographer, discusses the importance of taking charge of your own p...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of The Photo Diaries Podcast , Grace Costa asks one powerful question: What are you going to wish you started sooner? If you’ve ever felt s...

Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of The Photo Diaries , Grace Costa explores the true value of photography and why photographers often need to be reminded of the impact the...