The Photo Diaries Podcast

If the slow season in your business sees you catching up on Netflix or having long lunches with friends, this episode will inspire you to work on your business with purpose on the most important things. This episode will get you taking action. Fix broken bits set up templates Create content Update stuff Decluttering shit Pre book clients for the coming months Portfolio building time Studio Ninja w...

In this episode of The Photo Diaries , Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset . If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money sto...

If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you. In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more a...

In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime.  How to get started on google business listing When to ask for the review What to say in the email requesting the review.  Sign up to Grace's email newsletter for more tips like this Support the show Find Grace at www.gra...

Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personall...

JOIN-  MARKETING FOR PHOTOGRAPHERS WORKSHOP - LIVE 3/10/2025 AT 12PM (AEST) https://www.gracecosta.com/marketing-made-for-you-live-workshop/ In this episode, Grace Costa takes you back to her PHOTO DIARY, where it all began, working in other people's photography studios. She breaks down the important lessons learned from each role over the first 15 years of her professional photographer caree...

Join the Marketing for Photographers Workshop 3rd October 2025 3rd October 2025 from 12pm AEST ONLINE head to the link above to find out more.  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotograp...

Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRA...

This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online.  https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/ This episode,  Grace shares her collaboration experiences over the years and lessons learned from each one.  Grace ends with 3 tips for successful collaborations with other businesses...

Subscribe to my Photographer's Only newsletter : https://www.gracecosta.com/subscribe/ In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business. We dive into: How to study your addressable market and find your ideal segment Scott’s journey selling wall art before...

In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special.  She prompts her listeners to think about how they can incorporate the A-Z brand experience to their creative business. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO TH...

In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram. We explore how to move past vanity metrics and shift your mindset around showing up consistently, even when it feels like no one’s engaging. Kryshla shares smart strategies for writing impactful captions and using search-friendly language—no...

In this episode, Grace mentions a platform for gallery proof sharing Shoot Proof Here is your discount link to get started with Shoot Proof  http://shpr.ws/MUV Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gra...

In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about money Chill and Prosper https://amzn.to/4hjd276 Get Rich Lucky Bitch https://amzn.to/3CtDBHM You are a Badass at Making Money https://amzn.to/4jP5pqW Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTE...

In this episode, Grace casually discusses social media and shares her view on how you can use socials to your advantage. She also shares fast ideas to get you showing up more on Instagram. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram...

Grace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. Grace encouraged listeners to declutter their physical and digital spaces to create room for positivity and growth in the coming year. She mentions Flodesk a...

In this episode, Grace encourages listeners to reflect on their own business using prompted questions Grace takes you through 14 important questions to ask yourself to help understand the past year in business and help you plan for changes and growth in 2025. You can write the answers in a notebook or download the workbook here: Download the workbook: https://www.gracecosta.com/product/end-of-year...

In this end-of-year episode, Grace Coosta shares her epic "Mega month" in October, during which her business monthly revenue tripled and she served 23 photography clients. She attributes her success to consistent marketing and networking. She discusses the challenges she faced due to a high volume of photo shoots and editing tasks and her plans to outsource the editing process and reduce...

In this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business.  • Listeners to identify and reflect on a perfect client they have served in the past or create a client avatar. • Listeners to review their website and messaging to ens...

In this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of presets and filters, missing focus, heavy vignetting, and neglecting color balance and color casts. Grace emphasizes the importance of high-quality editing f...

Grace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to handling multiple inquiries daily. Grace also highlighted the benefits of using automated electronic contracts and reminders, and encouraged the listeners to c...

In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a powerful way. She aims to give them the confidence they need to become more visible and recognized as experts in their field. During the podcast, Grace...

In this episode, I use a recent trip to the Gucci store as inspiration for building our brand experience as photographers in the service-based industry. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecosta...

In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver a memorable, service they want to tell their friends about.  Links: https://www.gracecosta.com/ Don’t forget to go and download the Photographer's Shot...

In this exclusive episode, we dive into the work life of Petrina Tinslay. An Aussie photographer who has captured the imagery for cookbooks for all the famous chefs we know and love from around the world, names like Donna Hay, and Nigella Lawson. Plus Patrina reveals what it's like working for magazine titles like Vouge Living, Vouge Entertaining, and Gourmet. Follow Petrina on Instagram  htt...