Marketing Therapy

Your website is making a statement about your fee before a potential client reads a single word. And if you're charging—or preparing to charge—a premium rate, the experience your website creates needs to match the caliber of care you're already providing. In this episode, Anna gets practical about four website design mistakes that can unintentionally create doubt about your fee: crowded layouts, p...

Adding intensives to your private practice—or transitioning to an intensives-only model—isn't the same as simply adding another specialty. You're introducing a different offer and, in many cases, a different business model. That means your marketing needs to change with it. In this alumni check-in, Anna answers a Confident Copy graduate who's moving toward an all-intensive practice. She breaks dow...

De-paneling from insurance can feel like pulling out the safety net. You may know exactly why you want to make the transition—higher fees, more control over your caseload, fewer insurance headaches—but knowing why you're leaving insurance isn't the same as knowing what needs to be in place to make the transition successfully. In this episode, Anna breaks down the four things she sees in clinicians...

If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what worked for years doesn't seem to be working anymore. In this episode, Anna explains why a slowdown in referrals doesn't diminish the reputation or expertise you've built. Instead, it's a sign that the way clients choose therapists ha...

What if the goal of your marketing isn't to get everyone to like you? In this episode, Anna explores what it means to create a magnetic website and marketing strategy—one that doesn't just attract the right-fit clients, but also helps the wrong-fit clients recognize that they're not in the right place. Because effective marketing should act like a magnet: attracting some people while repelling oth...

Your website can be strategically sound, professionally written, and technically converting—and still be missing the thing that makes the right clients choose you . In this episode, Anna explores why sounding like yourself isn't something you layer on top of good marketing. In today's market, it's part of the strategy. Drawing from recent conversations with therapists—and one particularly meaningf...

A therapy website isn't like any other website. The emotional state a potential client is in when they begin looking for a therapist is fundamentally different from the mindset of someone shopping for a backpack, booking a haircut, or hiring an interior designer—and your website needs to account for that. In this episode, Anna explains why therapy websites need to be built differently, not just ae...

Easy to start doesn't mean easy to succeed. In a market where AI and other tools have made it easier than ever to launch a practice, create a website, and start seeing clients, Anna explores why the ease of getting started says very little about what it takes to build a full-fee, premium practice. The work required has changed, but that doesn't mean success is no longer available. In this episode,...

Being good at what you do isn't always enough to stand out. In a market where potential clients have more choices than ever, the goal isn't simply to look professional—it's to become unmistakable. In this episode, Anna explores what that actually means and why the practices gaining momentum are the ones giving clients a clear, specific reason to choose them. Building on the Perfectly Fine Website...

What if your website isn't broken—but it's still not bringing in the clients you want? In this replay of Anna's live workshop, you'll learn why a "perfectly fine" website is often the biggest thing standing between therapists and a full-fee, right-fit caseload. Anna explains how today's marketing landscape has changed, why simply having a professional website is no longer enough, and what actually...

Growing a successful private practice doesn't always start with confidence—it often starts with necessity. In this inspiring conversation, Anna sits down with Nashville therapist Tozia Ware, who shares the story of leaving a group practice after earning just $6,000 in six months and building a six-figure private practice in less than two years. Together, they explore how choosing a clear niche, cr...

If you've been hearing about Confident Copy Live and wondering whether it's the right next step for your practice, this episode is for you. Anna pulls back the curtain on exactly what the program is, why she created it, who it's designed for, and—just as importantly—who it isn't for. Rather than a sales pitch, this conversation is meant to help you make an informed decision about your marketing. A...

Finding your niche isn't about squeezing yourself into a single specialty or choosing the "perfect" label. In this special replay from a live niche coaching session, Anna works with therapists in real time as they wrestle with one of the biggest marketing challenges in private practice: explaining what they do in a way that feels both clear and authentic. As you listen to these coaching conversati...

If you've ever responded to a Facebook referral thread only to watch your comment get buried beneath dozens of others, this episode is for you. In this alumni check-in, Anna answers a question from Confident Copy graduate Ellie about how therapists can stand out in Facebook groups, listservs, and other referral spaces without sounding like everyone else. Rather than relying on generic responses or...

Building a successful private practice rarely follows a straight line. In this special guest episode, Anna sits down with Kassandra Balandrano, a therapist in Austin, Texas, who shares the honest story of leaving group practice, discovering her niche, and building a private practice that genuinely fits her. From questioning herself along the way to landing ideal-fit clients—including one who found...

Standing out as a therapist isn't about adding more credentials or stacking more adjectives onto your website. In this episode, Anna explores the difference between telling potential clients who you are and showing them what it's actually like to work with you. Through the metaphor of a movie trailer, she explains why memorable marketing creates a feeling—not just a list of facts. Using practical...

Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you through the same 10-point website audit she and her team use when reviewing therapists' websites, helping you identify whether your site is building trust—or quietly working against you. From your copy and positioning to your des...

Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful question from a Confident Copy graduate: How do you let your personality shine through your marketing while still keeping your website focused on your ideal client? Using the metaphor of a pair of light pink pants that felt...

You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists get stuck. In this episode, Anna breaks down a practical, reflective process for identifying the clients you do your best work with—and why the answer starts with understanding yourself first. Rather than treating niching as a perma...

If you're licensed in multiple states—or practicing under PSYPACT—it can feel like you've suddenly unlocked access to an enormous pool of potential clients. But as Anna explains in this episode, the ability to legally serve clients in more locations is not the same thing as having a marketing strategy that attracts them. In this conversation, Anna breaks down why trying to market yourself everywhe...

If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping therapists grow full-fee caseloads, Anna shares exactly what she would do if she were launching a practice today—and why standing out has less to do with competition and more to do with clarity. In this episode, she walks...

In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working. Drawing parallels between therapy clients and private practice owners, she invites listeners to consider whether self-sufficiency has quietly become a barrier to growth. Anna also walks through the many ways support can look in b...

In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still deeply influence connection, trust, and conversion. From colleague endorsements to website imagery, this episode explores how therapists can make intentional choices that support b...

How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice. If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, p...

If things feel off in your marketing heading into summer, this episode will help you stop spiraling and start diagnosing what your practice actually needs. In part two of the Summer Slump Playbook series, Anna walks through how to determine whether your issue is visibility, conversion, or something else entirely—so you can stop throwing energy at the wrong problem. Instead of overhauling everythin...