Marketing Therapy

If you’ve been in private practice for any length of time, you’ve probably heard about the “summer slump.” For some therapists, it’s very real. For others, not so much. But either way, this season tends to bring a shift—and if you’re not prepared for it, it can feel unsettling fast. In this first part of a two-part series, Anna walks you through how to approach slower seasons with clarity instead...

If your caseload has slowed down recently, you’re not alone—and this episode is going to give you a clear path forward. In this alumni check-in, Anna answers two powerful questions from Confident Copy graduates: one about what to update on your website when things feel stuck… and one about how to get more creative with visibility and referrals. Together, they highlight the two sides of marketing y...

If you’ve recently raised your fees—or you’re thinking about it—this episode is essential. Because here’s the reality: when your fee goes up, your website has to work harder. Not because your clients are “pickier”… but because they’re human. And when we make higher investment decisions, we naturally slow down, look closer, and seek more certainty. In this episode, Anna breaks down what that actual...

This is a special bonus episode—and your official guide to this year’s Birthday Sale. If you’ve been considering investing in your marketing but aren’t sure what you actually need (or where to start), this episode is designed to help you make a clear, confident decision. Anna walks you through exactly what’s included in the sale, who each resource is for, and how to think through your next step ba...

Right now—literally as you’re listening to this—someone could be on your website. They’re scrolling. They’re deciding. They’re comparing you to 7–9 other therapists… and you’re not there to guide the conversation. That’s the role your website plays today. In this episode, Anna walks you through what your website is actually communicating when you’re not in the room—and why that matters more than e...

If you’ve been feeling the shifts in the therapy industry—slower referrals, more competition, and uncertainty about what’s actually working anymore—this episode will meet you right where you are. In this conversation, Anna sits down with Taylor Williams, a private practice therapist who experienced both sides of the post-pandemic landscape: building a full caseload with ease as a generalist… and t...

Seven years ago, I took a leap—leaving behind agency work that didn’t feel meaningful to build something that did. What started as copywriting for therapists has grown into something I could have never predicted: a business that’s supported thousands of clinicians and continues to evolve in ways that still surprise me. If you’re building (or growing) your private practice, this episode is a moment...

If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone. Because here’s the tension: your clients are searching for things like OCD or anxiety—but your actual work might center around specific methods like I-CBT, ERP, or ACT. So where does all of that go on your website without turning it into a wall of jargon or “alphabet soup...

If you’ve been side-eyeing your Psychology Today profile lately… you’re not wrong. It’s more crowded, more competitive, and definitely not the client-generating machine it once was. But here’s the reframe: just because it’s changed doesn’t mean it’s useless. In this episode, I’m breaking down what’s actually true about Psychology Today in 2026—what it can do for your practice, what it can’t , and...

Have you ever looked at another therapist’s thriving practice and thought, they’re just lucky ? It’s an easy story to tell ourselves when someone else seems to be attracting the kinds of clients we’d love to work with. But the truth is, what looks like “luck” on the outside is almost always the result of clarity, connection, and consistency in how someone shows up through their marketing. In this...

Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials. But here’s the reality: after someone reads your homepage, the About page is often the next place they click . And when they do, they’re not just browsing… they’re deciding whether they trust you enough to reach out. In today’s market—where clients are more discerning than ever—your we...

If you’ve been raising your fees—or want to—but your inquiries don’t reflect it, this episode is going to feel like a necessary reset. Premium-fee clients aren’t “better” clients. They’re not more deserving. But they do make decisions differently. And if your website is still written for someone who’s debating whether therapy is worth it… you may be unintentionally repelling the very clients who a...

What happens when your clients think they need one thing… but you actually treat something deeper? This is such a common tension for therapists. A parent searches for help with tantrums—but you know the real work is supporting them as the agent of change. A client says they have anxiety—but you know trauma is driving it. In this Confident Copy alumni check-in session, I’m answering a question from...

If the word networking makes you cringe… you’re not alone. So many therapists I work with identify as introverts—and they’ve already decided they’re “bad” at networking. It feels awkward. Transactional. Inauthentic. Maybe even a little desperate when referrals feel slow. But here’s the truth: in today’s market, networking isn’t optional if you want a full private-pay caseload. It’s one of the most...

If you’re in the early stages of launching your practice, there’s a good chance you’ve spent more time thinking about your practice name than you’d like to admit. In this episode, I’m breaking down how to choose a practice name without getting stuck. Because while your name matters, it is not what’s making or breaking your marketing. Clients are not choosing you because your name is poetic or clev...

Marketing is rarely the love story of a therapist’s business. For many clinicians, it feels awkward at best—and misaligned, salesy, or draining at worst. In this Valentine’s week episode, I’m not trying to convince you to love marketing. Instead, I’m inviting you to rethink your relationship with it. Because the truth is: marketing isn’t going anywhere. And how you relate to it directly impacts ho...

This episode kicks off a brand-new bonus series inside Confident Copy: alumni check-in sessions. Think of this like a post-discharge check-in—where therapists who’ve already completed Confident Copy come back with real questions about what they’re noticing in their marketing now. What’s working, what’s slowing down, and where they’re unsure how to adapt in a changing market. In this first session,...

This episode is a deeply honest look at what it really takes to build a sustainable, values-aligned private practice—especially if you’re coming from agency work, wrestling with burnout, or questioning whether full-fee is truly possible for you. I’m joined by Monica Jurado Kelly, LCSW, who shares her journey from agency and school-based work into private practice, through taking insurance, and eve...

For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated, skeptical 2026 market” on the podcast! I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about. ▶️ Watch the workshop and enroll he...

This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you. As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t). In this episode, I walk through how the program is structured, the kinds of results clinicians...

You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating. In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets th...

In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from working with thousands of clinicians across the country. This is not a hype-filled “do more” episode. It’s a clear-eyed look at what’s actually changing, what still works, and where therapists need to focus if they want susta...

In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and values-aligned decisions come together over time. Gily shares how she moved from a fully insurance-based solo practice to an 80% self-pay caseload—while also building a small, intentional group practice serving postpartum women...

You can be doing a lot in your marketing and still feel stuck. Posting. Tweaking. Learning. Trying. And wondering why none of it seems to add up. In this episode, I’m unpacking why effort alone isn’t what creates results in private practice anymore. Most therapists I work with are already showing up and putting energy into their marketing—but that energy isn’t compounding. Instead, it’s leaking ou...

It’s easy to set big intentions for the new year—especially as a thoughtful, reflective therapist. But let’s be honest: intentions alone don’t build the practice you want. In this final episode of 2025, I’m sharing the quote that’s been sticking with me lately: “The day you plant the seed is not the day you eat the fruit—but it is the most significant day.” This episode is an invitation to move be...