Marketing Therapy

Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you through the same 10-point website audit she and her team use when reviewing therapists' websites, helping you identify whether your site is building trust—or quietly working against you. From your copy and positioning to your des...

Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful question from a Confident Copy graduate: How do you let your personality shine through your marketing while still keeping your website focused on your ideal client? Using the metaphor of a pair of light pink pants that felt...

You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists get stuck. In this episode, Anna breaks down a practical, reflective process for identifying the clients you do your best work with—and why the answer starts with understanding yourself first. Rather than treating niching as a perma...

If you're licensed in multiple states—or practicing under PSYPACT—it can feel like you've suddenly unlocked access to an enormous pool of potential clients. But as Anna explains in this episode, the ability to legally serve clients in more locations is not the same thing as having a marketing strategy that attracts them. In this conversation, Anna breaks down why trying to market yourself everywhe...

If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping therapists grow full-fee caseloads, Anna shares exactly what she would do if she were launching a practice today—and why standing out has less to do with competition and more to do with clarity. In this episode, she walks...

In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working. Drawing parallels between therapy clients and private practice owners, she invites listeners to consider whether self-sufficiency has quietly become a barrier to growth. Anna also walks through the many ways support can look in b...

In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still deeply influence connection, trust, and conversion. From colleague endorsements to website imagery, this episode explores how therapists can make intentional choices that support b...

How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice. If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, p...

If things feel off in your marketing heading into summer, this episode will help you stop spiraling and start diagnosing what your practice actually needs. In part two of the Summer Slump Playbook series, Anna walks through how to determine whether your issue is visibility, conversion, or something else entirely—so you can stop throwing energy at the wrong problem. Instead of overhauling everythin...

If you’ve been in private practice for any length of time, you’ve probably heard about the “summer slump.” For some therapists, it’s very real. For others, not so much. But either way, this season tends to bring a shift—and if you’re not prepared for it, it can feel unsettling fast. In this first part of a two-part series, Anna walks you through how to approach slower seasons with clarity instead...

If your caseload has slowed down recently, you’re not alone—and this episode is going to give you a clear path forward. In this alumni check-in, Anna answers two powerful questions from Confident Copy graduates: one about what to update on your website when things feel stuck… and one about how to get more creative with visibility and referrals. Together, they highlight the two sides of marketing y...

If you’ve recently raised your fees—or you’re thinking about it—this episode is essential. Because here’s the reality: when your fee goes up, your website has to work harder. Not because your clients are “pickier”… but because they’re human. And when we make higher investment decisions, we naturally slow down, look closer, and seek more certainty. In this episode, Anna breaks down what that actual...

This is a special bonus episode—and your official guide to this year’s Birthday Sale. If you’ve been considering investing in your marketing but aren’t sure what you actually need (or where to start), this episode is designed to help you make a clear, confident decision. Anna walks you through exactly what’s included in the sale, who each resource is for, and how to think through your next step ba...

Right now—literally as you’re listening to this—someone could be on your website. They’re scrolling. They’re deciding. They’re comparing you to 7–9 other therapists… and you’re not there to guide the conversation. That’s the role your website plays today. In this episode, Anna walks you through what your website is actually communicating when you’re not in the room—and why that matters more than e...

If you’ve been feeling the shifts in the therapy industry—slower referrals, more competition, and uncertainty about what’s actually working anymore—this episode will meet you right where you are. In this conversation, Anna sits down with Taylor Williams, a private practice therapist who experienced both sides of the post-pandemic landscape: building a full caseload with ease as a generalist… and t...

Seven years ago, I took a leap—leaving behind agency work that didn’t feel meaningful to build something that did. What started as copywriting for therapists has grown into something I could have never predicted: a business that’s supported thousands of clinicians and continues to evolve in ways that still surprise me. If you’re building (or growing) your private practice, this episode is a moment...

If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone. Because here’s the tension: your clients are searching for things like OCD or anxiety—but your actual work might center around specific methods like I-CBT, ERP, or ACT. So where does all of that go on your website without turning it into a wall of jargon or “alphabet soup...

If you’ve been side-eyeing your Psychology Today profile lately… you’re not wrong. It’s more crowded, more competitive, and definitely not the client-generating machine it once was. But here’s the reframe: just because it’s changed doesn’t mean it’s useless. In this episode, I’m breaking down what’s actually true about Psychology Today in 2026—what it can do for your practice, what it can’t , and...

Have you ever looked at another therapist’s thriving practice and thought, they’re just lucky ? It’s an easy story to tell ourselves when someone else seems to be attracting the kinds of clients we’d love to work with. But the truth is, what looks like “luck” on the outside is almost always the result of clarity, connection, and consistency in how someone shows up through their marketing. In this...

Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials. But here’s the reality: after someone reads your homepage, the About page is often the next place they click . And when they do, they’re not just browsing… they’re deciding whether they trust you enough to reach out. In today’s market—where clients are more discerning than ever—your we...

If you’ve been raising your fees—or want to—but your inquiries don’t reflect it, this episode is going to feel like a necessary reset. Premium-fee clients aren’t “better” clients. They’re not more deserving. But they do make decisions differently. And if your website is still written for someone who’s debating whether therapy is worth it… you may be unintentionally repelling the very clients who a...

What happens when your clients think they need one thing… but you actually treat something deeper? This is such a common tension for therapists. A parent searches for help with tantrums—but you know the real work is supporting them as the agent of change. A client says they have anxiety—but you know trauma is driving it. In this Confident Copy alumni check-in session, I’m answering a question from...

If the word networking makes you cringe… you’re not alone. So many therapists I work with identify as introverts—and they’ve already decided they’re “bad” at networking. It feels awkward. Transactional. Inauthentic. Maybe even a little desperate when referrals feel slow. But here’s the truth: in today’s market, networking isn’t optional if you want a full private-pay caseload. It’s one of the most...

If you’re in the early stages of launching your practice, there’s a good chance you’ve spent more time thinking about your practice name than you’d like to admit. In this episode, I’m breaking down how to choose a practice name without getting stuck. Because while your name matters, it is not what’s making or breaking your marketing. Clients are not choosing you because your name is poetic or clev...

Marketing is rarely the love story of a therapist’s business. For many clinicians, it feels awkward at best—and misaligned, salesy, or draining at worst. In this Valentine’s week episode, I’m not trying to convince you to love marketing. Instead, I’m inviting you to rethink your relationship with it. Because the truth is: marketing isn’t going anywhere. And how you relate to it directly impacts ho...