Marketing Therapy

This episode kicks off a brand-new bonus series inside Confident Copy: alumni check-in sessions. Think of this like a post-discharge check-in—where therapists who’ve already completed Confident Copy come back with real questions about what they’re noticing in their marketing now. What’s working, what’s slowing down, and where they’re unsure how to adapt in a changing market. In this first session,...

This episode is a deeply honest look at what it really takes to build a sustainable, values-aligned private practice—especially if you’re coming from agency work, wrestling with burnout, or questioning whether full-fee is truly possible for you. I’m joined by Monica Jurado Kelly, LCSW, who shares her journey from agency and school-based work into private practice, through taking insurance, and eve...

For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated, skeptical 2026 market” on the podcast! I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about. ▶️ Watch the workshop and enroll he...

This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you. As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t). In this episode, I walk through how the program is structured, the kinds of results clinicians...

You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating. In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets th...

In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from working with thousands of clinicians across the country. This is not a hype-filled “do more” episode. It’s a clear-eyed look at what’s actually changing, what still works, and where therapists need to focus if they want susta...

In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and values-aligned decisions come together over time. Gily shares how she moved from a fully insurance-based solo practice to an 80% self-pay caseload—while also building a small, intentional group practice serving postpartum women...

You can be doing a lot in your marketing and still feel stuck. Posting. Tweaking. Learning. Trying. And wondering why none of it seems to add up. In this episode, I’m unpacking why effort alone isn’t what creates results in private practice anymore. Most therapists I work with are already showing up and putting energy into their marketing—but that energy isn’t compounding. Instead, it’s leaking ou...

It’s easy to set big intentions for the new year—especially as a thoughtful, reflective therapist. But let’s be honest: intentions alone don’t build the practice you want. In this final episode of 2025, I’m sharing the quote that’s been sticking with me lately: “The day you plant the seed is not the day you eat the fruit—but it is the most significant day.” This episode is an invitation to move be...

Episode Summary It’s the final full week of the year—and maybe, like me, you’re feeling both reflective and ready for some real rest. In this more personal episode, I’m sharing how choosing presence over performance has shaped my holiday season, my home, and my business. If you’ve felt pressure to do more in your marketing (especially during the holidays), I invite you to consider a different appr...

As 2025 winds down, it’s natural to reflect on how your practice is doing—and where you want it to go in the year ahead. If you've found yourself tweaking your brand colors (again), posting to Instagram without real direction, or wondering if a new website design will finally bring in clients, this episode is for you. I’m introducing a powerful new metaphor: your private practice is a vehicle, and...

Feeling stuck with your marketing strategy? You’re not alone—and chances are, it’s not about your website design, your SEO, or how often you post on Instagram. It’s your copy. In this episode, I’m making the case that your words aren’t just one part of your marketing—they are the foundation that everything else is built on. If you’ve ever found yourself spinning your wheels, unsure what to say in...

It’s tempting to believe that marketing success requires fancy strategies or following trends—but your next right move is likely hiding in plain sight. In this episode, I walk you through one of the simplest yet most powerful tools you have for better, more effective marketing: your own data. If you’ve ever had a client reach out, you already have valuable insights you can use to make marketing de...

Therapists are no strangers to the emotional weight of the holiday season—especially when clinical work overlaps with a deep desire for rest, family time, and presence. In this reflective, personal episode, I share the story behind building Walker Strategy Co and the pivotal moment that reframed my understanding of flexibility—not as a bonus, but as a non-negotiable part of a sustainable practice....

Feeling overwhelmed by the endless Black Friday deals—and wondering if any of them are actually a good fit for your practice? This special Monday episode is your complete, therapist-friendly guide to Walker Strategy Co’s Five Days of Deals. Whether you're brand new, growing steadily, or ready to seriously uplevel, there's something here designed for you. Before diving into the offers, I walk you t...

You’re not imagining it—therapy might be in demand, but your marketing space can still feel crowded. Whether you're one of 35 therapists commenting on a Facebook ISO post or buried in a sea of Psychology Today profiles, it can feel impossible to stand out. In this episode, I unpack why that’s happening—and how to rise above it without becoming someone you’re not. We’ll explore the “sea of sameness...

If marketing your private practice feels like staring down a giant, tangled to-do list—you’re not alone. In this episode, I walk you through a simple, grounded framework to help you get unstuck and figure out exactly where to focus your marketing energy. Whether you’re brand new or knee-deep in your business and still feeling overwhelmed, this conversation will help you take a deep breath and take...

You’re ready to raise your fees, step into the next phase of your practice, and be perceived as the skilled, premium therapist you truly are. But how do you look the part—without spinning out over which font feels more “grounded confident” or whether beige or blush sends the right message? In this episode, I’m walking you through how to define your visual identity in a way that feels clear, aligne...

You know your website should “look good,” but have you ever wondered why that matters—or what your design is actually communicating to potential clients before they even read a word? In this episode, I break down the psychology behind effective design and why pretty isn’t the same as strategic. Whether you’ve got a DIY site or you’re using one of our templates, you’ll walk away with powerful (and...

Ever wonder why some therapists seem to get all the right-fit inquiries—even with less experience? Let’s talk about the role your website plays in that (and how to make yours finally pull its weight). In this episode, I’m walking you through the evolution I’ve seen in therapist websites over the past seven years and what today’s clients are really looking for when they land on your homepage. You’l...

Let’s bust a myth that still lingers in the therapy world: the idea that once your website is live or your caseload is full, your marketing job is done. In this episode, I gently but firmly challenge the “set it and forget it” mindset and show you why staying engaged with your marketing isn’t just necessary—it’s freeing. Marketing your private practice today isn’t about working harder or hustling...

If you’ve ever caught yourself thinking, “I should be further along by now,” or “I should just figure this out on my own,” you’re not alone—and you’re definitely not broken. In this episode, we’re looking at the quiet, persistent “shoulds” that can show up in your private practice and how they might be holding you back. I’ll walk you through some of the most common shoulds I hear from therapists—l...

When you picture your dream private practice—full caseload, stable income, predictable schedule—what do you actually hope to feel? Safety? Confidence? Freedom? In this episode, we dig into the emotional disconnect many therapists experience after reaching their big goals, and why those milestone moments don’t always feel the way you expected. If you've been hustling toward "maintenance season" onl...

The shift into fall offers more than just cooler weather—it brings a unique rhythm for private practice owners. In this episode, I reflect on what I call the “surge season” and how it mirrors the natural cycles of growth, maintenance, and evolution in both our practices and ourselves as clinicians. We’ll walk through the four key seasons I see therapists experience—launch, growth, maintenance, and...

If you’ve ever stared at an empty hour on your calendar and felt a wave of anxiety or self-doubt, you’re not alone. In this episode, I’m reframing those open spots—not as evidence that something’s wrong, but as valuable opportunities to support your business, reflect on your work, or even rest (guilt-free!). I’ll share how to stop spinning in indecision when you hit a lull in your schedule and sta...