Marketing Therapy

Just when you were starting to feel comfortable with SEO, here comes AEO—Answer Engine Optimization. If you’ve heard that people are getting found through ChatGPT and started wondering if this is yet another marketing trend you need to master, take a deep breath. In this episode, I’m breaking down exactly what AEO is, how it connects to what you’re already doing with SEO, and why it’s not as overw...

We’re living in a “trust recession.” Skepticism is at an all-time high—not just when it comes to buying shoes online or clicking on an Instagram ad, but also when choosing a therapist. And that deeply affects how potential clients approach finding support. In this episode, I unpack why trust is so low across the board and what that means for your private practice. I’ll show you how to bridge the g...

If you’ve been telling yourself, “I’ll start marketing when…” —this episode is your wake-up call. Whether it’s the economy, your confidence, or your calendar, it’s easy to delay the hard stuff. But waiting for the perfect moment to market your practice is one of the costliest decisions you can make. In this episode, I’m unpacking the most common objections I hear from therapists about why they’re...

For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated, skeptical market” on the podcast! I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about. ▶️ Watch the workshop and enroll here! Her...

You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve. You’ll hear from real clinicians navigating common niche cha...

If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th. We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like y...

If you’ve been showing up, doing “all the things,” and still not getting the inquiries or caseload you want, you’re not alone. Lately, I’ve heard so many therapists wondering if clients are even out there anymore—or if no one is willing to pay for therapy at all. I get it. This year’s shifts in the economy, politics, and culture have made clients more discerning, intentional, and cautious. But her...

What does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a second-career therapist who made a bold transition from the world of marketing analytics to a thriving private-pay therapy practice. Erin shares how she filled her caseload within six months of launching, the mindset shifts that he...

You’re showing up. You’ve got a website, an Instagram, maybe even tried networking or Google Ads—but the clients aren’t coming. What gives? In this episode, we’re digging into a quiet culprit behind ineffective marketing: your language. If your copy feels generic, vague, or disconnected from how you actually show up in the room, it’s likely not doing the heavy lifting your marketing needs. I’ll wa...

Ever wondered what it would be like to go from 30 clients a week, burned out and underpaid, to a thriving private practice built around your values and strengths? In this episode, I chat with Natasha Dean, a clinician in Baltimore, about her incredible three-year journey from group practice overwhelm to confidently charging $200 per session and attracting right-fit clients. Natasha shares the pivo...

Ever feel like marketing advice demands you pick just one niche—but your caseload says otherwise? If you love working with a range of clients and fear that niching down means giving up what you enjoy, this episode is for you. In this special "Ask Anna" edition, I answer a question therapists ask all the time: "How do I market my practice if I don’t want to give up variety?" We dig into the real is...

In this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly sustainable. After leaving a dangerous and unsupportive agency job, Kasryn built a thriving full-fee practice centered on helping clients with insomnia and those learning to prioritize themselves for the first time. Kasryn shares...

Ever feel like the marketing strategies that once filled your caseload just aren’t cutting it anymore? You’re not alone. In this episode, I share my personal story from 2025—how I realized my own marketing systems needed a serious refresh and what I did about it. Whether you’re brand new to private practice or a seasoned therapist, staying flexible and connected to your business is non-negotiable...

If you’ve been circling a decision, second-guessing your copy, or feeling stuck in your practice—not dramatically frozen, but caught in that loop of “I’ll get to it later”—this episode is your lifeline. I’m digging into what it really means to “remember your why,” beyond the usual inspirational fluff. This isn’t about finding a fleeting spark of motivation. It’s about building a compass you can ac...

If marketing your practice feels like throwing spaghetti at the wall—and you’re not sure what’s actually working—you’re not alone. In this episode, I walk you through how to stop relying on vague feelings (like “it’s been quiet lately”) and start making confident, evidence-based decisions about your private practice. We’re talking about measuring success in a way that feels both grounded and empow...

If you’ve been feeling stuck, spinning your wheels, or disconnected from the heart of your marketing, this episode is an invitation to pause. In a break from the usual training or step-by-step strategy, today I’m guiding you through a powerful visualization to help you reconnect with the real person behind your Psychology Today profile, your website, and every post you create. So often, therapists...

If you're raising your fees—or thinking about it—there's one piece that often gets overlooked: your brand. Because if you want to charge more, your brand needs to reflect the caliber of the work you do. In this final episode of our Slaying the Summer Slump series, we're rethinking branding from the ground up—not as a design task or a “someday” project, but as a core part of how clients experience...

If the word “networking” makes you cringe, you’re not alone. In this episode of Marketing Therapy , part three of our Slaying the Summer Slump series, we’re tackling one of the most misunderstood (and often dreaded) aspects of marketing your private practice. Spoiler alert: it doesn’t have to feel awkward, pushy, or draining. I’m walking you through why networking still works—especially in this “t...

Today, we're diving into a powerful yet often overlooked truth: your marketing is only as effective as it is authentic . You can have the perfect profile or all the right keywords, but if it doesn’t sound like you —the real, attuned, grounded version of you that shows up in the therapy room—then it’s not going to connect with the clients you’re most aligned to serve. This episode is all about gett...

Episode Summary Welcome to the first episode of the Slaying the Summer Slump series—a special June edition of Marketing Therapy designed to help you turn this slower season into serious momentum. Summer in private practice can feel like a mixed bag: lighter schedules, quieter inboxes, and that nagging sense of “shouldn’t I be doing something?” This episode invites you to shift out of panic mode an...

Have you been endlessly tweaking your website, signing up for every marketing webinar, or telling yourself you just need the right words before you can share your work? If so, you might be marketing from a place of fear—and you’re definitely not alone. In this episode, I introduce you to three familiar therapist archetypes I often see in this pattern: Paralyzed Paige, Tweaking Taylor, and Research...

If you’ve ever wondered why your marketing efforts aren’t quite landing—or felt like you’re spinning your wheels trying all the things—this episode is for you. I’m digging into one of the most overlooked and underestimated pieces of a therapist’s marketing strategy: your website. In this episode, we’ll talk about why your website should be your hardest working marketing tool, what it needs to do t...

Every therapist, no matter how strong their marketing is, will experience slow seasons. The consults drop off. The inbox quiets down. And your brain? It starts to spiral: "Did I mess something up?" "Do I need to change everything?" This episode is here to remind you—those dips aren’t failures. They’re part of the rhythm of running a private practice. In this grounded and timely episode, I walk you...

When a potential client is searching for a therapist, what actually makes them say, “Yes, this is the one”? In this episode, I break down what really drives client decisions—and spoiler: it's not your credentials or your list of modalities. I’ll walk you through how specificity in your niche and messaging creates connection, trust, and the kind of clarity that makes you easy to choose (and refer t...

If you’ve ever found yourself overwhelmed by the endless stream of marketing advice—try Instagram! Start a blog! Don’t forget TikTok!—this episode is for you. I’m diving into why so many therapists feel stuck despite being constantly busy and how to shift from scattered motion to meaningful progress. You’ll learn how to filter the noise and focus only on strategies that are actually built for your...