Marketing Therapy

If your therapy website is packed with impressive-sounding phrases like “evidence-based modalities” or “navigating relational stressors,” this episode is for you. I’m diving into one of the most common missteps I see therapists make: trying to sound smart at the expense of real connection. You’re not alone if writing for your website feels way harder than it should. You’ve spent years immersed in...

In this conversation, I break down one of the most common (and costly) mistakes therapists make in their marketing: speaking from Point Z—the place of transformation—rather than meeting clients where they are at Point A. I walk you through how this disconnect shows up, why it happens (hint: it's not your fault), and how to realign your messaging so it resonates with the clients you actually want t...

Welcome to the very first episode of Marketing Therapy ! If you’ve been following all the "tried and true" advice—like just being patient, relying on referrals, or doing all the things online—and still aren’t seeing consistent, right-fit clients… this one’s for you. The truth is, the private practice landscape has changed, and so must your marketing. In this episode, I’m pulling back the curtain o...

This is the podcast for private practice therapists who want to grow with more clarity, more confidence, and a lot less overwhelm. Each week, you’ll get bite-sized episodes filled with practical strategies, grounded guidance, and the occasional tough-love pep talk—so you can cut through the marketing noise and build a thriving, full-fee practice without the burnout. Hosted by Anna Walker, marketin...