Visibility Era

In this weeks conversation, we talk to acclaimed Personal Branding Expert Ati Grinspun about why branding isn't just about what looks good , it's about aligning to your core values! Ati has dedicated her career to empowering dynamic female entrepreneurs in branding and business. With her infectious energy, she simplifies the complexities of online and offline visibility, making it both m...

As we plan for this year, we decided to write down a list of questions that would help us see how we need to move forward in 2024. If you'd like a copy of the questions that every business owner should be asking themselves, download here -- https://www.visibilityonpurpose.com/Questions-Every-Business-Owner-NeedsAbout us:Visibility on Purpose (www.visibilityonpurpose.com) is a media training h...

You've probably heard of Laverne Cox on Orange is the New Black, right? Well, today's guest actually worked on her brand...Yep, we know! *Cue screaming now* Rachel Pesso is a brand storyteller, designer, and art director, as well as the founder of her branding company, RP Creative. She helps entrepreneurs ( coaches, authors & speakers) create mission driven brands so they can impact...

Women's Health Magazine is one of the biggest publications for many wellness-based businesses. Imagine adding that logo to your website and socials! In today's episode, we interviewed Jackie Tempera. Jackie Tempera is an award-winning reporter, copywriter, and storyteller. Using her razor-sharp writing, wit, and creativity, Jackie helps female leaders stand out in a world of endless opti...

Welcome to 2024! We can't believe it is already here. We lay it ALLL out in this LIVE, IN PERSON episode. W recorded it on Bridget's comfy office couch. And we asked each other 4 questions each. Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/v...

We recorded part two on Bridget's comfy office couch. And we asked each other 4 questions each. Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/visibility-era-workshopLearn how to get featured on TV, in magazines + on podcasts with PITCH PARTY: http...

Branding as a sensory experience—new podcast episode with @naturallybydesign is now live! Do you ever look at a company's website and just droool over how gorgeous it is? This is exactly how we felt when we saw Natalie's work. In this episode we talk about... - Natalie's wild backstory (from Tanzania to VP a a travel company) - How to understand a brand's true essence & bri...

Ready to start your PAID speaking career? Bridget here—I've known Shannon Malkin Daniels for the past 1.5 ish years and we've loved not only getting to know each other but chatting about all things public speaking. Want to kickstart your media career? Purchase our full PR course, Pitch Party for $997USD. learn how to position your brand for media exposure, research top editors, writers a...

Ok, it's time to talk YOUTUBE. Yes, we know you're used to hearing about all things PR and Media to grow your business, but obviously there are other strategies out there. So today is dedicated to.....YOUTUBE. Would you love to see your videos with millions of views? That's what happened for today's guest, Lu Levy. Join us as Lu shares invaluable insights into the inner working...

Uncover the Fascinating Journey of Cultivate Your Space with Michelle Dew! 🌟In this sneak peek interview, I sat down with the visionary founder, Michelle Dew, to dive into the behind the scenes of how a company actually got more visible. We talked about...🌱Michelle's Unconventional Growth Story🚀 The Actual Strategies that Propelled Her Brand's Growth (and they're likely not what...

drumroll please! It's our 2024 PR and Media Forecast episode! We dropped access to our 2024 trending media calendar (with the best story angles for pitching timely, relevant & newsworthy pitches).GRAB YOURS HERE: https://www.visibilityonpurpose.com/freebieIn this episode, we talk about the future of PR in 2024, top industries, product based companies and what to set your PR and Media sigh...

Welcome to Visibility on Purpose! In this video, Bridget shares the invaluable lessons I've learned about marketing from two brilliant minds in the industry: Seth Godin and Alex Hormozi. Whether you're a seasoned marketer or just starting out, these lessons are relatable, simple, yet can shift the way you see things as a marketer.🚀 Timestamps:Lesson 1 - “Marketing Creates culture, statu...

We spent 4 hours the other day doing our ~2023 Visibility on Purpose reflection and vision for 2024—this episode reveals not only the questions we asked, but our exact answers to them. We held nothing back. How it worked: Bridget created 15 questions for us both to fill out separately before the call that asked things like....Who are our best customers and where did they come from? What were the t...

Reminder: BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistible This episode reminded me of a quote in a book called Creating a Life of Abundance, by Meg and Andrew Hanson. They said, "Your Network is your Net-Worth". Tune into today's episode to find out how Gabriella Borrero, Founder of The Next...

BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistible If you've ever wanted to get featured in magazines, listen up FRAND. Tweety gives us the inside scoop on all the world of magazines since she runs her own. In this episode, we talk about... Tweety's journey to starting her own publication (& wha...

We wanted to give a little behind the scenes look into running our company together. We’ve actually gotten feedback from our community saying they’d love to hear what it looks like to run a business together.  Here’s what we talked about in this episode: Co-Founder Check-ins (a look into our personal lives too) What We’ve Learned in 2023 From Running a Business Together Our Zones of Excellence &am...

This week's guest, Ruben Kanya, keeps it REAL! We've known Ruben for a few years and have loved getting to know him. He is not only an incredible business owner (of more than 1 business!), but he is also super inspiring and motivating. He speaks our language when it comes to entrepreneurship, mental attitude and being the best person you can be! During this episode, he shared about... Th...

Today, we continue our conversation with  Kelsey Formost for a part 2 - all about bios !  She answers some big questions like  WHAT  to include in our social media profiles and on our websites, what to send to podcast hosts, and even what to write for your book bios. Bonus conversation:  Kelsey shares her experience pitching her book to agents and what she's found to be helpful if you're...

On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business... without sounding salesy !!  Kelsey Formost  is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has s...

Today's episode couldn't have been more aligned. If you're a business owner curious about getting on TV, authoring a book, getting more visibility for your business AND using some visualization to help you get there—Laura's episode will knock your socks off. Meet Laura: Laura Saltman is an Emmy nominated producer and host who has worked for Access Hollywood, Today, E News, Desi...

Authors, listen up! This one's for you! Not selling enough books? Feel like no one knows about your book still? Have you only sold to friends and family? This week's episode is all for authors or aspiring authors. We discuss: misconceptions of authors + PR why building a personal brand is extremely important for authors 3 tangible things authors can do today to increase their visibility...

In this solo episode with Co-Founder, Lydia Bagarozza, shares what it really looks like to flip the script and think about press as a proactive strategy...instead of a reactive one. She gives listeners actionable steps for how to uplevel your branding and get your business prepared for BIG time media exposure. In this episode, we cover: - What it means for your brand to be "ready" for me...

In today's episode, we talk about all things MESSAGING + POSITIONING with co-founder Bridget Sicsko. Grab a notebook or open up a google doc on your computer for today's episode. We go over... Why Messaging Matters + how to Focus on Masterful Messaging Companies that nail down their messaging What do you want to be known for + why that's important How to differentiate yourself in yo...

Make sure to listen until the end of the episode to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget. This episode was really fun. We took a look at some high performing brands and companies who utilize press as part of their growth strategy. We wanted to show you * exactly * what these companies are doing right and how you can learn to leverage press...

okay, this is seriously our most asked question in our online community! "How do I get featured? I'm not ready to hire a publicist and I don't just want to pay for random placements in publications with low audience counts!" In this episode today, co-founder, Bridget, goes over... What You Need Before You Pitch The Media How To Create a Standout Brand How To Find Your Value and...