Visibility Era

Uncover the Fascinating Journey of Cultivate Your Space with Michelle Dew! 🌟In this sneak peek interview, I sat down with the visionary founder, Michelle Dew, to dive into the behind the scenes of how a company actually got more visible. We talked about...🌱Michelle's Unconventional Growth Story🚀 The Actual Strategies that Propelled Her Brand's Growth (and they're likely not what...

drumroll please! It's our 2024 PR and Media Forecast episode! We dropped access to our 2024 trending media calendar (with the best story angles for pitching timely, relevant & newsworthy pitches).GRAB YOURS HERE: https://www.visibilityonpurpose.com/freebieIn this episode, we talk about the future of PR in 2024, top industries, product based companies and what to set your PR and Media sigh...

Welcome to Visibility on Purpose! In this video, Bridget shares the invaluable lessons I've learned about marketing from two brilliant minds in the industry: Seth Godin and Alex Hormozi. Whether you're a seasoned marketer or just starting out, these lessons are relatable, simple, yet can shift the way you see things as a marketer.🚀 Timestamps:Lesson 1 - “Marketing Creates culture, statu...

We spent 4 hours the other day doing our ~2023 Visibility on Purpose reflection and vision for 2024—this episode reveals not only the questions we asked, but our exact answers to them. We held nothing back. How it worked: Bridget created 15 questions for us both to fill out separately before the call that asked things like....Who are our best customers and where did they come from? What were the t...

Reminder: BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistible This episode reminded me of a quote in a book called Creating a Life of Abundance, by Meg and Andrew Hanson. They said, "Your Network is your Net-Worth". Tune into today's episode to find out how Gabriella Borrero, Founder of The Next...

BRANDING COURSE SALE: Find Your Irresistible (offer until Dec. 19) - only $497USD https://www.visibilityonpurpose.com/find-your-irresistible If you've ever wanted to get featured in magazines, listen up FRAND. Tweety gives us the inside scoop on all the world of magazines since she runs her own. In this episode, we talk about... Tweety's journey to starting her own publication (& wha...

We wanted to give a little behind the scenes look into running our company together. We’ve actually gotten feedback from our community saying they’d love to hear what it looks like to run a business together.  Here’s what we talked about in this episode: Co-Founder Check-ins (a look into our personal lives too) What We’ve Learned in 2023 From Running a Business Together Our Zones of Excellence &am...

This week's guest, Ruben Kanya, keeps it REAL! We've known Ruben for a few years and have loved getting to know him. He is not only an incredible business owner (of more than 1 business!), but he is also super inspiring and motivating. He speaks our language when it comes to entrepreneurship, mental attitude and being the best person you can be! During this episode, he shared about... Th...

Today, we continue our conversation with  Kelsey Formost for a part 2 - all about bios !  She answers some big questions like  WHAT  to include in our social media profiles and on our websites, what to send to podcast hosts, and even what to write for your book bios. Bonus conversation:  Kelsey shares her experience pitching her book to agents and what she's found to be helpful if you're...

On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business... without sounding salesy !!  Kelsey Formost  is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has s...

Today's episode couldn't have been more aligned. If you're a business owner curious about getting on TV, authoring a book, getting more visibility for your business AND using some visualization to help you get there—Laura's episode will knock your socks off. Meet Laura: Laura Saltman is an Emmy nominated producer and host who has worked for Access Hollywood, Today, E News, Desi...

Authors, listen up! This one's for you! Not selling enough books? Feel like no one knows about your book still? Have you only sold to friends and family? This week's episode is all for authors or aspiring authors. We discuss: misconceptions of authors + PR why building a personal brand is extremely important for authors 3 tangible things authors can do today to increase their visibility...

In this solo episode with Co-Founder, Lydia Bagarozza, shares what it really looks like to flip the script and think about press as a proactive strategy...instead of a reactive one. She gives listeners actionable steps for how to uplevel your branding and get your business prepared for BIG time media exposure. In this episode, we cover: - What it means for your brand to be "ready" for me...

In today's episode, we talk about all things MESSAGING + POSITIONING with co-founder Bridget Sicsko. Grab a notebook or open up a google doc on your computer for today's episode. We go over... Why Messaging Matters + how to Focus on Masterful Messaging Companies that nail down their messaging What do you want to be known for + why that's important How to differentiate yourself in yo...

Make sure to listen until the end of the episode to enter for a chance to win a PR Prep and Brand Audit Session with cofounders, Lydia and Bridget. This episode was really fun. We took a look at some high performing brands and companies who utilize press as part of their growth strategy. We wanted to show you * exactly * what these companies are doing right and how you can learn to leverage press...

okay, this is seriously our most asked question in our online community! "How do I get featured? I'm not ready to hire a publicist and I don't just want to pay for random placements in publications with low audience counts!" In this episode today, co-founder, Bridget, goes over... What You Need Before You Pitch The Media How To Create a Standout Brand How To Find Your Value and...

Here's the quiz: https://www.visibilityonpurpose.com/media-personality-quiz In this episode today, we talk about.... What is a brand vs a business How to create a business that stands for something How to build a brand identity The 4 pillars of building a strong brand How to position your brand in a sea of similar business owners If you're looking to nail down your brand positioning and...

One of the things we are most committed to here at Visibility on Purpose is bringing you the business owner or boutique brand founder the true behind the scenes look into the PR and Media World. We are committed to bringing you experts and information to teach you how to amplify your message, get on bigger stages and secure media placements to become an iconic brand. Today's guest is Jessica...

Part of how we look at media exposure is owning your genius and harnessing your uniqueness because how else are you going to standout in a sea of pitches? Editors, writers, freelancers, journalists, hosts and producers get 100s of pitches on a daily basis. In this episode, we talk about...- how to find your zone of genius- how owning your genius impacts your ability to get media exposure- how to p...

You've likely had becoming a speaker on your vision board or yearly goals list for a while. Are you ready to make this year your year? In this episode, Bridget shares... The Mindset behind becoming a speaker Where To Start The Importance of (you guessed it!) Relationships What To Do Before Speaking Who To Contact Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers...

In this week's solosode with cofounder Lydia Bagarozza, you'll hear all about everything you need BEFORE reaching out to the media and getting featured. What you'll learn: what titles makes sense for you as founder the difference between a brand summary and bio, and why you need both how to focus on, what we like to call, the "pivot" in your bio how to figure out which top...

If there's one thing we learned from interviewing Arianna (founder of the Flawless World Blog and Writer for The Every Girl, a top tier publication), it's that relationships are at the heart of everything in the media world. In this episode today, Arianna shared...-What Makes A Pitch Standout & How To Get An Email Opened vs Thrown Into the Trash Bin-The Importance of a Personalized P...

Jess Bubbico is a walking, talking example of what happens when you pitch your big idea (or better yet, book) to media contacts. If you know TV interviews and press features are in your future, but you want to learn how to get there, here's a sneak peak into what Jess shared. The Importance of Finding Points of Connection in Your Pitch Why Sending Out More Than One Pitch is a Non-Negotiable a...

Overnight success is bogus—and the same reigns true for Press Features. We've had so many conversations with media experts and writers lately about how small media wins can lead so many more. But it all begins with one. A feature in mindbodygreen, that compounds into a bustle article, which compounds into a podcast feature in front of $20k listeners, and on and on. You see the idea. In this e...

About Shari Alyse: She is a TV host, media personality, 2x TEDx Speaker, and #1 bestselling author who is on a mission to spread joy! Shari’s expertise has made her a regular guest expert on ABC, CBS, FOX and NBC. Shari takes her love for TV and her own experience of getting into the media and helps small business owners, speakers, coaches and entrepreneurs get more visibility by teaching them how...