Bridget Sicsko and Lydia Bagarozza

Visibility Era

Society EN ↓ 155 episodes

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and s...

Author

Bridget Sicsko and Lydia Bagarozza

Episodes

Social Media -Threads, Algorithms and Sustainable Practices Ep5 12.07.2023 31:41

Inside this episode, we are bringing the juice!! Threads just launched, and we want to know are you on it? We discuss: How we’re feeling about threads + social media in general why moving to another platform isn’t the answer to your prayers, it’s not going to FIX your messaging, offers or marketing. SUSTAINABLE STRATEGIES that withstand the test of time Ready to land top tier media without hiring...

The Inside Scoop with Writer, Brie Hogan Ep4 03.07.2023 56:28

Have goals of getting your story or brand recognized in top tier publications like Buzzfeed, The Washington Post, the BBC and more? Don't skip out on this episode with Brie Hogan. Today's guest with writer Brie Hogan, tells you everything you need to know about pitching from the perspective of a writer. Yup, she's a person you'd be pitching if you're representing your own...

Feeling The Fear & Doing It Anyway Ep3 23.06.2023 46:36

During this episode, the hosts discuss the challenges we face when it comes to visibility (press, stages, workshops, collaborations) and how we can feel the "fear" and still allow ourselves to be SEEN anyway. They go into detail about why we are actually NOT our brand and how liberating and exciting it is to let our business be their own creative masterpiece. Visibility Era isn't ju...

How Community Building, Relationships & High-Profile Networks Play a Role in our Business Growth Ep2 16.06.2023 33:21

Lydia and Bridget discuss why community building and professional relationships are so important for our audience growth. They also share why the media is a great way to connect with high-profile networks, and go into the definition of what a community can look like on and off the internet. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST. save your spot here: https://www.visibilityonpu...

Getting Started, BTS, and our Partnership in Business Ep1 09.06.2023 54:33

Bridget and Lydia go into depth about their personal stories in entrepreneurship, how they started collaborating, and eventually creating Visibility on Purpose. The two give us the inside scoop on what it looks like to run a business together: the doubts, fears, and creations that can come from linking arms. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST. save your spot here: https://...