Visibility Era

Here's the quiz: https://www.visibilityonpurpose.com/media-personality-quiz In this episode today, we talk about.... What is a brand vs a business How to create a business that stands for something How to build a brand identity The 4 pillars of building a strong brand How to position your brand in a sea of similar business owners If you're looking to nail down your brand positioning and...

One of the things we are most committed to here at Visibility on Purpose is bringing you the business owner or boutique brand founder the true behind the scenes look into the PR and Media World. We are committed to bringing you experts and information to teach you how to amplify your message, get on bigger stages and secure media placements to become an iconic brand. Today's guest is Jessica...

Part of how we look at media exposure is owning your genius and harnessing your uniqueness because how else are you going to standout in a sea of pitches? Editors, writers, freelancers, journalists, hosts and producers get 100s of pitches on a daily basis. In this episode, we talk about...- how to find your zone of genius- how owning your genius impacts your ability to get media exposure- how to p...

You've likely had becoming a speaker on your vision board or yearly goals list for a while. Are you ready to make this year your year? In this episode, Bridget shares... The Mindset behind becoming a speaker Where To Start The Importance of (you guessed it!) Relationships What To Do Before Speaking Who To Contact Purchase the Visibility Era Workshop: https://www.visibilityonpurpose.com/offers...

In this week's solosode with cofounder Lydia Bagarozza, you'll hear all about everything you need BEFORE reaching out to the media and getting featured. What you'll learn: what titles makes sense for you as founder the difference between a brand summary and bio, and why you need both how to focus on, what we like to call, the "pivot" in your bio how to figure out which top...

If there's one thing we learned from interviewing Arianna (founder of the Flawless World Blog and Writer for The Every Girl, a top tier publication), it's that relationships are at the heart of everything in the media world. In this episode today, Arianna shared...-What Makes A Pitch Standout & How To Get An Email Opened vs Thrown Into the Trash Bin-The Importance of a Personalized P...

Jess Bubbico is a walking, talking example of what happens when you pitch your big idea (or better yet, book) to media contacts. If you know TV interviews and press features are in your future, but you want to learn how to get there, here's a sneak peak into what Jess shared. The Importance of Finding Points of Connection in Your Pitch Why Sending Out More Than One Pitch is a Non-Negotiable a...

Overnight success is bogus—and the same reigns true for Press Features. We've had so many conversations with media experts and writers lately about how small media wins can lead so many more. But it all begins with one. A feature in mindbodygreen, that compounds into a bustle article, which compounds into a podcast feature in front of $20k listeners, and on and on. You see the idea. In this e...

About Shari Alyse: She is a TV host, media personality, 2x TEDx Speaker, and #1 bestselling author who is on a mission to spread joy! Shari’s expertise has made her a regular guest expert on ABC, CBS, FOX and NBC. Shari takes her love for TV and her own experience of getting into the media and helps small business owners, speakers, coaches and entrepreneurs get more visibility by teaching them how...

Inside this episode, we are bringing the juice!! Threads just launched, and we want to know are you on it? We discuss: How we’re feeling about threads + social media in general why moving to another platform isn’t the answer to your prayers, it’s not going to FIX your messaging, offers or marketing. SUSTAINABLE STRATEGIES that withstand the test of time Ready to land top tier media without hiring...

Have goals of getting your story or brand recognized in top tier publications like Buzzfeed, The Washington Post, the BBC and more? Don't skip out on this episode with Brie Hogan. Today's guest with writer Brie Hogan, tells you everything you need to know about pitching from the perspective of a writer. Yup, she's a person you'd be pitching if you're representing your own...

During this episode, the hosts discuss the challenges we face when it comes to visibility (press, stages, workshops, collaborations) and how we can feel the "fear" and still allow ourselves to be SEEN anyway. They go into detail about why we are actually NOT our brand and how liberating and exciting it is to let our business be their own creative masterpiece. Visibility Era isn't ju...

Lydia and Bridget discuss why community building and professional relationships are so important for our audience growth. They also share why the media is a great way to connect with high-profile networks, and go into the definition of what a community can look like on and off the internet. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST. save your spot here: https://www.visibilityonpu...

Bridget and Lydia go into depth about their personal stories in entrepreneurship, how they started collaborating, and eventually creating Visibility on Purpose. The two give us the inside scoop on what it looks like to run a business together: the doubts, fears, and creations that can come from linking arms. Upcoming workshop: Visibility Era, June 27, 2023 at 4pm EST. save your spot here: https://...