Visibility Era

In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate platforms. (Spoiler: some are definitely easier than others to navigate if you're new to this.) Sin...

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders. Work with us → www. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured HARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too. If you&apos...

BEST CONSUMED VIA YOUTUBE: Click HERE In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth. What you’ll learn: 1:20 — Who we are + our decade-long background in PR for CPG brands 4:17 — What PR actually is and why...

In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works. In This Episode: ✨How to identify your brand’s story angle ✨How to search Forbes categories strategically ✨✨Why contributor research matters ✨The truth about Forbes freelancers and contributors ✨How one...

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses. Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a to...

So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers. Plus, simple, actionable way...

Work with us → www.visibilityonpurpose.com   🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead. In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to r...

If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the s...

Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Every brand has a story. But most are pitching the wrong one — or not pitching it at all. In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually...

 Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public relations strategy, this advice is for you.  We explain the actual process, providing a behind-the-scen...

Today is all about Qwoted baby!! How to Sign Up: https://www.qwoted.com/?via=VOP Use code VOP for $50 off! Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly? In today's video, we're doing a full walkthrough of the Opportunities Tab on Qwoted—one of our favorite tools for landing press....

In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is. Instead, it comes down to authority. Lydia shares why building a personal brand is one of the most important things you can do as a founder, how trust actually drives sales, and why founder-led brands consistentl...

Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency. Work with Qwoted - https://www.qwoted.com/?via=VOP Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout If you’ve ever wondered how companies get featured in magazines,...

In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. You’ll learn how to: - Reverse engineer your competitors PR campaigns to s...

How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy? Join Qwoted: https://www.qwoted.com/?via=VOP If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. In this episode, we break down: ✨ How to find the right outlets for your brand (trade publications, indu...

In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes to build a legacy product brand in today’s crowded market. Madison brings nine years of experience supporting hundreds of founder-led product-based business...

Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet? Check out the full blog post collaboration with  ⁨@MariahMagazine⁩ https://www.mariahmagazine.com/press-page-on-website/ Short answer: yes! Here's exactly what we tell brands. In this video, we break down: ✨ What a press page actually is ✨ Why every founder and product brand should...

Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press. This video is designed for founders, startups, and...

If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes. In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.” You’ll learn:...

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps: 00:44 Why many on...

Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with  ⁨@buildinpublic⁩ (Edward Sturm) to break SEO down into simple, actionable concepts for founders, marketers, and business owners. 🔍 What We Cover in This Episode What SEO Really Is (and Isn’t) Edward explains SEO in plain language, helping demystify how search engi...

If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value. In this episode, Lydia sits down with Kieryn Wang, email marketing expert and founder of ALLMOST, a boutique agency that helps brands turn email lists into reliable, revenue-generating machines. With over 12 years of experience in dig...

PR and advertising are often confused — but they are not the same thing , and knowing the difference can completely change how you grow your brand. In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works. You’ll learn:  ✨ The difference between paid media (advertising) and earned medi...

5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visib...

🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape? Then you’re going to love this conversation. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR In this clip, we dive into: ✨ The gap between DIY PR and agency PR ✨ What found...