Visibility Era

Gift guide season is one of the BIGGEST opportunities for product brands — and most people either miss it or pitch too late. In this video, I’m breaking down 5 actionable tips to get your product featured before the season closes out. Whether you’re pitching for the first time or trying to land more placements this holiday season, this is your go-to guide. What we cover: ✅ Why lead time is everyt...

Want to get featured in major publications? Qwoted might be one of the best PR tools you're not using! Qwoted connects brands, founders, and industry experts directly with journalists who are actively looking for sources for their articles. In this episode, Lydia goes over: - What Qwoted is and how it connects you with journalists - How to find media opportunities that align with your brand -...

Qwoted just launched a brand new feature: video pitch submissions. And it's not just about proving you're real (although that matters more than ever right now). Your actual video clip could end up embedded in a journalist's article or story. In this video I'm breaking down exactly how the feature works, the three ways journalists are actually using these video submissions, and...

Launching a new product? PR should be part of the strategy long before launch day. In this episode, Lydia breaks down how to prepare your brand for PR, what needs to be in place before sending that first pitch, and how to turn one product launch into multiple media opportunities. If you have a launch coming up in the next few months, this episode will help you understand what to prioritize now to...

There is now a tool that will literally go find journalist requests, podcast opportunities, and press placements for your brand — and send them straight to your inbox automatically. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured It's called Featured.com and in this video I'm doing a full walkthrough of what it is,...

Gift guide season is PR’s Super Bowl for product brands, and editors are already working on holiday content. In this episode, Lydia breaks down why August through December is one of the biggest opportunities to build visibility through press. You’ll learn: 🎁 Why gift guide opportunities increase during the holidays 🎁 How one press hit can drive traffic and credibility for years 🎁 How to leverag...

s working with a PR agency worth it? Unique viewpoint. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever been quoted a $5,000 a month PR agency retainer and felt your stomach drop — this video is for you. Today I'm giving you the honest breakdown of what PR agencies actually do, what they charge, when...

After more than a decade working in public relations, Lydia shares one of the biggest patterns she's noticed among today's fastest-growing brands. In this episode, she breaks down why brands like Graza, Fishwife, and rhode don't rely on a single channel to grow. Instead, they build momentum by making PR, marketing, branding, social media, and sales work together as one cohesive stra...

Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Did you know that every press feature your brand earns is now feeding AI platforms like ChatGPT, Claude, and Google AI — and influencing whether they recommend your brand to customers? In today's video I'm breaking down what backlinks actually are, why your earned med...

In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate platforms. (Spoiler: some are definitely easier than others to navigate if you're new to this.) Sin...

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders. Work with us → www. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured HARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too. If you&apos...

BEST CONSUMED VIA YOUTUBE: Click HERE In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth. What you’ll learn: 1:20 — Who we are + our decade-long background in PR for CPG brands 4:17 — What PR actually is and why...

In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works. In This Episode: ✨How to identify your brand’s story angle ✨How to search Forbes categories strategically ✨✨Why contributor research matters ✨The truth about Forbes freelancers and contributors ✨How one...

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses. Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a to...

So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers. Plus, simple, actionable way...

Work with us → www.visibilityonpurpose.com   🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead. In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to r...

If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the s...

Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Every brand has a story. But most are pitching the wrong one — or not pitching it at all. In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually...

 Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public relations strategy, this advice is for you.  We explain the actual process, providing a behind-the-scen...

Today is all about Qwoted baby!! How to Sign Up: https://www.qwoted.com/?via=VOP Use code VOP for $50 off! Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly? In today's video, we're doing a full walkthrough of the Opportunities Tab on Qwoted—one of our favorite tools for landing press....

In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is. Instead, it comes down to authority. Lydia shares why building a personal brand is one of the most important things you can do as a founder, how trust actually drives sales, and why founder-led brands consistentl...

Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency. Work with Qwoted - https://www.qwoted.com/?via=VOP Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout If you’ve ever wondered how companies get featured in magazines,...

In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. You’ll learn how to: - Reverse engineer your competitors PR campaigns to s...

How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy? Join Qwoted: https://www.qwoted.com/?via=VOP If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. In this episode, we break down: ✨ How to find the right outlets for your brand (trade publications, indu...

In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes to build a legacy product brand in today’s crowded market. Madison brings nine years of experience supporting hundreds of founder-led product-based business...