Bridget Sicsko and Lydia Bagarozza
Visibility Era
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and s...
Author
Bridget Sicsko and Lydia Bagarozza
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
How to create a top 2.5% podcast with Daniel John Hanneman | Ep55 18.06.2024 35:13
If you've been wanting to create a top podcast, here's some great steps from Daniel John Hanneman. We talked about.. How to start a show & not lose listeners in the first 5 minutes How to become a better interviewer Why building a podcast off a topic you love is a non-negotioble Tips & Tricks to get your Podcast ranking higher Daniel John Hanneman is the founder of Your Sacred Pu...
The Online Business Owners Guide to SEO (Search Engine Optimization) with Mariah Magazine | Ep54 11.06.2024 37:52
Want to get ranked higher on Google? Or any search engine for that matter? Here's where to start—today we interviewed Mariah of Mariah's Magazine, She is an SEO Consultant and Expert who breaks down SEO into bite sized pieces that won't make your mind spin! We talked about.... What is SEO (Search Engine Optimization) 2 of the best Google tools that are FREE What are the foundation...
Why Authenticity & Podcasts Go Together w/ Les of Balanced Black Girl podcast | Ep53 04.06.2024 31:35
Les Alfred started the Balanced Black Girl Podcast in 2018 and has achieved some INCREDIBLE feats! In this episode with Les we talked about... How Les built her podcast, Balanced Black Girl, that has over 10 million downloads The important lesson Les learned in building a platform that supports other creators (sometimes before herself) How she secured Dear Media as her Production Company The d...
How to Get Featured in Top Publications with Qwoted | Ep52 28.05.2024 35:38
Sign up for Qwoted for free: https://app.qwoted.com/users/sign_up?signup_code=VISIBILITY If you're not on Qwoted you should be! We are genuinely obsessed with this platform. It's a networking site connecting media professionals with publicist & brands. Think of it as the LinkedIn of the media worlds. Today, we sit down with the Customer Success Manager, Shelby Bridges and Media Succe...
The Key to The Perfect Biz Partnership w/ Oak Theory (clients: startups → Fortune 500 companies) | Ep51 21.05.2024 42:41
In this episode we are joined by the Co-Founders of Oak Theory, Hannah Ryu and Veronica Shelton. Oak Theory is a women-of-color owned design studio specializing in UX/UI, web and application design. Their resumés have names on them like Disney, HBO, Salesforce, Estée Lauder, Oprah, Unilever, Sephora, Subaru, and MAC cosmetics, where Oak Theory now works with startups and industry giants like Googl...
Press Coverage, PR and Media Exposure Secrets with Jessie Christensen | Ep50 14.05.2024 46:32
Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form). SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and...
The Advertising 411—Everything You Need To Know About Ads with Rocio Urena | Ep49 07.05.2024 34:18
Thinking about running Facebook Ads any time soon? Here's a great starting place. We know it can feel super overwhelming when thinking about ads, budget, ad creative and ROI (return on investment), so this episode is for YOU! Here's some of what we chatted about: The Best Creative & Copy for high-Performing Ads AI and the role in advertising—we couldn't agree more! Who is ready...
Bridget's Retreat Recap & The Value of In-Person Networking | Ep48 30.04.2024 57:16
Bridget recently went to a couple's retreat and had some major takeaways from being with these other business owners. Most of them were in the real estate space, so it was a completely different perspective, which we highly recommend getting yourself into circles that aren't just in your respective industry. Branch out! Last chance to buy your ticket for Raise The Bar in NJ! https://www....
How Cofounders Bridget & Lydia Quit Their Jobs | Ep47 23.04.2024 37:11
It's a behind the scenes one today folks. We both left our jobs a few years ago and we wanted to share the honest, real and raw behind the scenes journey to get there. Bridget was working at Yelp in 2015 and let's just say after a huge aha moment, she knew it was time to leave—can you guess what happened? Lydia was working in the PR space, but not feeling compensated properly for all the...
How She Pitched Investors & Grew Her Youtube to over 300k | Natalie Barbu Ep46 16.04.2024 44:17
...and she's only 28!Natalie Barbu is a podcaster, tech startup founder (Rella) and a content creator with a 300k subscriber youtube channel. Rella is a project management platform for creators, managers, and their teams to automate and streamline their business. We absolutely loved this conversation with Natalie today. Talk about ~real talk~, that was exactly it. Here's some of what we...
Turning Podcast Listeners into Raving Fans with Elevation Nation | Ep45 09.04.2024 39:38
In this episode we talked about... Why 2 Ernst Young Consultants started a podcast on Mental Fortitude What is the Mental Fortitude Framework (& how they use it for their talks) How they built a community with over 150 "Elevators" Why They Decided to Create a Podcast (Now over 300 Episodes!) How they got listeners to turn into clients and come to in-person events Sam Panitch and Park...
How To Grow a Podcast That Your Audience Can't Get Enough of | Erica Muller Ep44 02.04.2024 40:49
Thinking of starting a podcast in 2024? Listen to this BEFORE you launch. With a background in the entertainment + celebrity styling industries, Erica Muller’s knowledge of story-telling, entertainment and brand building run deep. She has cultivated a loyal podcast audience for her show, Here For It, and created a safe space for listeners by providing access to industries, careers and information...
"Go First" Mentality w/ Sought After Publisher of fEMPOWER Publications Inc. | Sabrina Greer Ep43 26.03.2024 39:23
PITCH PARTY In this weeks episode, we chat with Sabrina Greer. She is a best-selling author, international publisher, motivational speaker, and business coach to creative entrepreneurs. She is also the CEO and visionary behind fEMPOWER Publications Inc. - a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery , Sabrina is passionate abo...
Why "Organic" Marketing Equals Longevity w/ Co-Founder of Attention Trading Max Lowy Ep42 19.03.2024 45:35
Did you know that marketing for small businesses is very different from marketing for big companies and corporations? In this episode, we chatted with the Co-Founder of Attention Trading, Max Lowy, about ins and outs of marketing for small businesses. Attention Trading is a full service digital marketing agency that creates custom solutions to reflect brand’s unique personality. They transform ord...
Freelancing, Personal Essays & Bylines at BIG Publications w/ Writer Blair Sharp Ep 41 12.03.2024 38:14
Spring Pitch Party PR and Media Training Program Sale Blair Sharp is such a wealth of knowledge in the writing space. In this episode, we chatted about... How to secure your own bylines as a freelance writer How to write personal essays on big publications (Business Insider, HuffPost, etc) The importance of personal touches when pitching (hint, hint—read their articles and let them know!) AI and t...
Digital Marketing Trends & Social Secrets with Jayda Martin | Ep40 05.03.2024 31:32
Jayda Martin is a wellspring of knowledge about digital marketing trends and social media. She recently grew her own Instagram account from 200 --> 25k followers in 2 months using a strategic marketing plan. In this episode, you'll learn more about.. - 2024 Social Media Trends and Jayda's predictions - Using KPS (key performance indicators) and numbers to scale your social following -...
Branding is All About Aligning to Your Values w/ Ati Grinspun Ep39 27.02.2024 43:41
In this weeks conversation, we talk to acclaimed Personal Branding Expert Ati Grinspun about why branding isn't just about what looks good , it's about aligning to your core values! Ati has dedicated her career to empowering dynamic female entrepreneurs in branding and business. With her infectious energy, she simplifies the complexities of online and offline visibility, making it both m...
The 5 Questions Every Small Business Owner Should Be Asking Themselves | Ep38 20.02.2024 39:17
As we plan for this year, we decided to write down a list of questions that would help us see how we need to move forward in 2024. If you'd like a copy of the questions that every business owner should be asking themselves, download here -- https://www.visibilityonpurpose.com/Questions-Every-Business-Owner-NeedsAbout us:Visibility on Purpose (www.visibilityonpurpose.com) is a media training h...
How One Entrepreneur Found Herself Working w/ A-List Celebrities | Visual Storyteller, Rachel Pesso Ep 37 16.02.2024 42:18
You've probably heard of Laverne Cox on Orange is the New Black, right? Well, today's guest actually worked on her brand...Yep, we know! *Cue screaming now* Rachel Pesso is a brand storyteller, designer, and art director, as well as the founder of her branding company, RP Creative. She helps entrepreneurs ( coaches, authors & speakers) create mission driven brands so they can impact...
Interviewing Women's Health Magazine Writer & Storytelling Genius, Jackie Tempera Ep36 06.02.2024 37:40
Women's Health Magazine is one of the biggest publications for many wellness-based businesses. Imagine adding that logo to your website and socials! In today's episode, we interviewed Jackie Tempera. Jackie Tempera is an award-winning reporter, copywriter, and storyteller. Using her razor-sharp writing, wit, and creativity, Jackie helps female leaders stand out in a world of endless opti...
Pt. 1 An Inside Look into our Lives, Wellness Habits, Tinctures and Entrepreneurship Ep34 30.01.2024 35:41
Welcome to 2024! We can't believe it is already here. We lay it ALLL out in this LIVE, IN PERSON episode. W recorded it on Bridget's comfy office couch. And we asked each other 4 questions each. Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/v...
Pt. 2 An Inside Look into our Lives, Wellness Habits, Tinctures and Entrepreneurship Ep35 30.01.2024 40:04
We recorded part two on Bridget's comfy office couch. And we asked each other 4 questions each. Start this year strong with our Visibility Era workshop which helps you dissolve fear and amplify your confidence for stages, podcasts, and digital magazines https://www.visibilityonpurpose.com/visibility-era-workshopLearn how to get featured on TV, in magazines + on podcasts with PITCH PARTY: http...
Branding as a Sensory Experience with Natalie Neal Ep33 23.01.2024 33:07
Branding as a sensory experience—new podcast episode with @naturallybydesign is now live! Do you ever look at a company's website and just droool over how gorgeous it is? This is exactly how we felt when we saw Natalie's work. In this episode we talk about... - Natalie's wild backstory (from Tanzania to VP a a travel company) - How to understand a brand's true essence & bri...
How To Start Your Paid Speaking Career with Shannon Malkin Daniels Ep32 16.01.2024 29:07
Ready to start your PAID speaking career? Bridget here—I've known Shannon Malkin Daniels for the past 1.5 ish years and we've loved not only getting to know each other but chatting about all things public speaking. Want to kickstart your media career? Purchase our full PR course, Pitch Party for $997USD. learn how to position your brand for media exposure, research top editors, writers a...
Youtube = Daily Sales? Let's learn more with Lu Levy Ep31 09.01.2024 33:33
Ok, it's time to talk YOUTUBE. Yes, we know you're used to hearing about all things PR and Media to grow your business, but obviously there are other strategies out there. So today is dedicated to.....YOUTUBE. Would you love to see your videos with millions of views? That's what happened for today's guest, Lu Levy. Join us as Lu shares invaluable insights into the inner working...
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