Visibility Era

Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts.  What we chatted about⬇️ - How Charging guests alters the dynamics of a podcast. - How Building relationships is more valuable than monetary exchanges. - How not all podcasts that charge guests have a large audien...

How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!! In this video, we’re sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you’re an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand. Here’s wha...

Lydia and Bridget are back for their first conversation of the year together ! If you've been following along with our journey, this is an episode you won’t want to miss. In this episode, we dive into: Bridget’s birth experience in late December Navigating maternity leave while co-running a business The reality of balancing entrepreneurship and new motherhood How Bridget and her husband are a...

In this video, about How Partnerships, Brand Deals, and Collaborations Can Transform Your Business, we dive into the game-changing potential of teaming up with the right people and brands. Partnerships, brand deals, and collaborations each play a unique role in helping entrepreneurs, creators, and small businesses reach new audiences, add credibility, and increase revenue. Here’s what you’ll learn...

In this episode, Lydia chats with Social Media Manager and Content Creator Courtney Weimer, diving into the idea that we’re all artists in our own right! What started as a discussion about the nitty-gritty of work and navigating the pandemic naturally evolved into a beautiful conversation about how we should really approach our social media. When we say “artist,” we don’t mean you need to be skill...

Should you start your own podcast or focus on being a guest on other shows? 🎙️ In this episode, Bridget Aileen Sicsko dives into the benefits—and challenges—of each option, helping you decide which one best aligns with your goals (hint: it might be both!). As the founder of Visibility on Purpose, Bridget shares insights on the creative control, audience-building potential, and brand authority that...

Emily and I first met through an online community...as one does LOL! I loved her multi-faceted background as a breathwork teacher & marketing consultant as well as her passion project...an online magazine called "The C Word." In this episode, we talked about.. How & why she started a digital magazine How relationships are the life blood of business How she drove traffic to the ma...

As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 – and how those very challenges became some of their biggest blessings. In this episode, we dive into: How 2024 taught us the power of trust – and why trusting each other 100% changed everything The $24k client we walked away from (and why it was the best decision for us) How embracing the art of not giving...

Have you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry. We talked about... Why Press Releases are so 1990's and no likely to get picked up Why Forbes Council isn't worth it Why...

In this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the  @lazymillionaireofficial   with 260K Instagram followers). Lydia and Emily connected through Amie’s membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social me...

Have a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen! Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one o...

P.S. Black Friday Sale is HERE! https://www.visibilityonpurpose.com/blackfriday Today, we sit down with Tayler Cusick Hollman, founder of Enji—a marketing software for the small business owner to talk about the differences between Marketing & PR. Are they the same? What's different? Hear what Tayler learned over the years! - The difference between marketing and PR - 2 PR Tactics that work...

In last week's episode, we shared responses from business owners who answered our Qwoted request "how press has impacted their business." Well, Isaac Mashman's response truly blew us away, so we invited him on the show. In this conversation we discussed: ✨ How one press feature led to a speaking engagement in front of a huge crowd ✨ Isaac's journey of "following the...

In today’s episode, we dive into real stories from small business owners who’ve experienced the powerful impact of press features firsthand. We asked them, "How a press feature impacted your business?"—and the responses were so freakin' inspiring. Here’s a glimpse of what they shared: Client bookings sold out Sales increased dramatically Brand awareness skyrocketed Invitations for s...

In this week’s episode, Lydia sits down with cofounder Bridget Aileen Sicsko to discuss a rarely talked about topic in the entrepreneurial world: maternity leave. Bridget shares her journey of preparing for this major transition and opens up with a candid reflection: "I told Eric, if I wasn't an entrepreneur, I probably would have had kids already." Together, they cover: ✨ The ment...

This Halloween season, we’re thrilled to welcome back our dear friend and fellow astrology enthusiast, Jackie Tempera! Together, we explore the unique strengths and qualities of each zodiac sign and share how you can channel that energy to amplify your business, visibility, and PR strategy. Get ready for an episode that’s as hilarious and fun as it is insightful and eerily accurate! Settle in with...

Curious about how PR can elevate your business? This episode is a must-listen! We had the pleasure of chatting with Amy Jackson , PR expert and founder of TaleSplash , a boutique firm that helps emerging tech, health, and lifestyle brands make their mark through powerful media exposure. With decades of experience growing global brands as storytellers and digital strategists, Amy's approach is...

If you own a product company (CPG) in the beauty, lifestyle, health and wellness space—you have to be all ears. Okay guys, this one is a DO NOT MISS episode of the Visibility Era podcast. Liv Dellanno runs a boutique affiliate PR agency called Mystik PR. Her clients have been featured in publications like Buzzfeed, Forbes, Oprah Daily, Real Simple, Byrdie + more. In this interview, I asked her eve...

This was a FUN one, it was like we were truly peeling back the curtain to newsroom life. Kerry Barrett, former TV News Anchor, used to spend her days waking up at 12:30am (yes you read that right!!) to start her work day at the station. She spent her 20 year career in the morning news for top stations that you likely know the name of. Here's what we chatted about! How to grab a newsroom'...

We had the pleasure of speaking with media legend, Peter Shankman. He is the original founder of Haro (help a reporter out), now SOS (source of sources), a very helpful tool that we use every day to pitch ...and teach inside our programs! Peter is not only a media legend, but he's also someone who was diagnosed with ADHD later on in life. Learning this information gave him so much clarity on...

Join Bridget on her own entrepreneurial journey and learn the things she's found most important over the years as an entrepreneur. Here's a sneak peak of the 5 lessons.... Leverage your natural gifts, talents and abilities Experience can be just as valuable as another certification Enjoy the journey and don't over obsess about the destination Hire for the things you loathe Build fou...

We had the pleasure of sitting down with Dr. Allyson Brennan, the founder behind the wildly successful skincare brand, Emogene & Co. In this episode, Allyson didn’t hold back—she pulled back the curtain on what it takes to build a thriving product business. Yes, we talked about skincare (because who doesn’t love a good beauty chat?), but the heart of this conversation was about how she followe...

In this episode, cofounder Lydia spills the tea on her career in music, how she found PR by accident (or how it found her), and her own struggles with visibility.  She get's raw, real, inspiring, and goes into the tiny details! If you've been wanting to hear an unconventional story to entrepreneurship, this episode is for you. Support the show NEXT STEPS: Want a Personalized PR Plan? (in...

To get more eyes on your business, brand, products and services—you need to offer something that is INTERESTING, RELEVANT and SOLVES A PROBLEM. But no one can even know or understand what you do unless you get more visibility on the brand in general. Let's talk about... - ways to differentiate and position your brand - the journey of outbound reach out to inbound opportunities - how a brand c...

In case you missed it....these are 4 visibility and PR tips that you gotta know as a small business owner or personal brand. In this episode today, you'll learn not only 4 important visibility tips, but you'll also hear all the ways that we are incorporating fun into our lives and businesses. JOIN THE PR MASTERMIND, PITCH PARTY: https://www.visibilityonpurpose.com/pitchparty Support the...