Visibility Era

In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record —the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode! Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Fo...

In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul. With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist…...

In this episode, I’m sharing 3 visibility moves you need to make before pitching the press —whether you're a product-based business or a personal brand. If you’ve ever wondered, “Why aren’t my pitches working?” — this is likely why. ✅ How to clean up your digital first impression  ✅ What assets to have ready (like bios + product photos)  ✅ How to clarify your message so you sound media-rea...

Want to get featured in the media, land brand deals, or book interviews? 🎤  It starts with knowing how to write a killer media pitch. In this video, I’ll break down the exact elements of a stellar PR pitch —so you can stand out, sound professional, and actually hear back from journalists and podcast hosts. ✅ Learn what to include (and what to leave out)  ✅ Discover the subject lines that get op...

In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives —for a real conversation on what it actually takes to build a brand you love. They dive into: - How rebelling against the corporate world sparked Carly’s path to entrepreneurship - Why your brand message should reflect you, not sound like every other business i...

In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues. They dive into: how to know if a brand is truly doing good work vs. just greenwashing marketing tactics that use value-driven messaging (for better or worse) how to decide what you’re p...

Want to land free publicity for your small business? 🚀 It all starts with pitching the right story at the right time . In today’s video, I’ll teach you how to find timely story angles that journalists actually want—and how small business owners can pitch smarter, not harder. ✅LINKS: Grab our free Trending Story Angle Calendar Guide: https://www.visibilityonpurpose.com/freebie Qwoted: https://www...

In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way. What they cover: Being authentic while wo...

Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted’s brand-new press release distribution tool, which gives small business owners and personal brands two powerful options—one of them completely FREE. Sign up on Qwoted: 👉 https://www.qwoted.com/?via=VOP You’ll learn: ✅ What Qwoted’s press release feature is ✅ How...

In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and beautiful story of our first birth experience — unmedicated and at a birth center. From unexpected twists to the sweetest moments, we talk about what truly surprised us, the challenges we faced, and the biggest blessings of becoming first-time parents....

In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, and a Costco dupe you need. We cover: 😂 Celebrating Bridget’s first viral YouTube moment—what happened, why it worked, and the chaos that followed 💸 Finan...

Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! This is one of our most asked question from our audience, so we knew it was time to share more about them. We covered... ✅How to write a press release ✅D...

In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises. 📍 Tune in for: A behind-the-scenes look at Argentine weddings 🎉💃 Best n...

Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success. ✅ What You’ll Learn: 👉Why most brands struggle to get press (and how to fix it!) 👉The difference be...

Today's episode was all about the 2025 trends~ for PR & Marketing! We're noticing things like....authenticity over polished facades &  why genuine storytelling matters more than ever! In This Episode: 🎯 Authenticity Over Hype: Learn how authentic content is replacing fake social media posts and why real stories create stronger connections. 🎯 Framing & Positioning: Discover...

Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU! Send to your fellow therapy friend! Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we’re sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority,...

Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts.  What we chatted about⬇️ - How Charging guests alters the dynamics of a podcast. - How Building relationships is more valuable than monetary exchanges. - How not all podcasts that charge guests have a large audien...

How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!! In this video, we’re sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you’re an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand. Here’s wha...

Lydia and Bridget are back for their first conversation of the year together ! If you've been following along with our journey, this is an episode you won’t want to miss. In this episode, we dive into: Bridget’s birth experience in late December Navigating maternity leave while co-running a business The reality of balancing entrepreneurship and new motherhood How Bridget and her husband are a...

In this video, about How Partnerships, Brand Deals, and Collaborations Can Transform Your Business, we dive into the game-changing potential of teaming up with the right people and brands. Partnerships, brand deals, and collaborations each play a unique role in helping entrepreneurs, creators, and small businesses reach new audiences, add credibility, and increase revenue. Here’s what you’ll learn...

In this episode, Lydia chats with Social Media Manager and Content Creator Courtney Weimer, diving into the idea that we’re all artists in our own right! What started as a discussion about the nitty-gritty of work and navigating the pandemic naturally evolved into a beautiful conversation about how we should really approach our social media. When we say “artist,” we don’t mean you need to be skill...

Should you start your own podcast or focus on being a guest on other shows? 🎙️ In this episode, Bridget Aileen Sicsko dives into the benefits—and challenges—of each option, helping you decide which one best aligns with your goals (hint: it might be both!). As the founder of Visibility on Purpose, Bridget shares insights on the creative control, audience-building potential, and brand authority that...

Emily and I first met through an online community...as one does LOL! I loved her multi-faceted background as a breathwork teacher & marketing consultant as well as her passion project...an online magazine called "The C Word." In this episode, we talked about.. How & why she started a digital magazine How relationships are the life blood of business How she drove traffic to the ma...

As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 – and how those very challenges became some of their biggest blessings. In this episode, we dive into: How 2024 taught us the power of trust – and why trusting each other 100% changed everything The $24k client we walked away from (and why it was the best decision for us) How embracing the art of not giving...

Have you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry. We talked about... Why Press Releases are so 1990's and no likely to get picked up Why Forbes Council isn't worth it Why...