Visibility Era

Struggling to explain why you started your business or what makes it different? In this video, I’ll walk you through a simple framework for telling your business story — whether you’re a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities. 👉 We cover: Why storytelling is a secret PR weapon A 3-step busine...

In this episode, Lydia sits down with Jill Brand , Head of Brand & Creative at Pvolve . (Yes, the fitness brand with the Jennifer Aniston partnership.) Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand’s voice, and s...

Want to get your business featured in the media—but don’t have the budget for a publicist? This video breaks down exactly how to do your own PR and get your brand seen across local, print, and digital outlets. Whether you're a product-based business, a personal brand, or a small service provider—this episode will walk you through how to get started with visibility the smart, strategic way. 🎯...

Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies. In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things: 🍼 Building a mission-led oral care brand for kids 💡 How she used DIY influencer marketing to get her product in front of real moms 💰 What it really looks like to bootstr...

In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage. If you want to get featured in online publications, podcasts, digital articles, or TV , you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will show you exactly how to find it — and pitch it like a pro. Whether you’re a product-based founder...

In today’s episode, Bridget and Lydia dive into the question on everyone’s mind: Are AI tools like ChatGPT replacing Google? As more people turn to large language models for quick answers and research, the way we search—and the way brands get discovered—is changing fast. We unpack: ✨Why press and brand visibility are more important than ever in the age of AI ✨ How to make sure your business or p...

Want to get featured in your local paper, magazine, or even on your town’s morning show? ✨ In this video, I’m teaching you how to land local PR that actually builds trust, visibility, and credibility—without needing to hire a publicist or have a huge following. Perfect for small business owners, product brands, and personal brands who want to grow their name right where they live. 🎯 Here's...

In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantage. Kristyn shares her journey from journalist to agency director to independent PR pro, known for creating viral campaigns that earn top-tier, highly syndicated coverage in outlets like The New York Times . Togethe...

Want to get your product featured in gift guides, roundups, or online articles? 🛍️✨ Before you send a single pitch, there are a few things you must have prepared to make your brand press-ready. In this video, I’m breaking down Product PR for Beginners...specifically what you need before you pitch to editors, influencers, or podcast hosts. This is perfect for product-based business owners who are...

In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record —the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode! Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Fo...

In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul. With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist…...

In this episode, I’m sharing 3 visibility moves you need to make before pitching the press —whether you're a product-based business or a personal brand. If you’ve ever wondered, “Why aren’t my pitches working?” — this is likely why. ✅ How to clean up your digital first impression  ✅ What assets to have ready (like bios + product photos)  ✅ How to clarify your message so you sound media-rea...

Want to get featured in the media, land brand deals, or book interviews? 🎤  It starts with knowing how to write a killer media pitch. In this video, I’ll break down the exact elements of a stellar PR pitch —so you can stand out, sound professional, and actually hear back from journalists and podcast hosts. ✅ Learn what to include (and what to leave out)  ✅ Discover the subject lines that get op...

In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives —for a real conversation on what it actually takes to build a brand you love. They dive into: - How rebelling against the corporate world sparked Carly’s path to entrepreneurship - Why your brand message should reflect you, not sound like every other business i...

In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues. They dive into: how to know if a brand is truly doing good work vs. just greenwashing marketing tactics that use value-driven messaging (for better or worse) how to decide what you’re p...

Want to land free publicity for your small business? 🚀 It all starts with pitching the right story at the right time . In today’s video, I’ll teach you how to find timely story angles that journalists actually want—and how small business owners can pitch smarter, not harder. ✅LINKS: Grab our free Trending Story Angle Calendar Guide: https://www.visibilityonpurpose.com/freebie Qwoted: https://www...

In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way. What they cover: Being authentic while wo...

Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted’s brand-new press release distribution tool, which gives small business owners and personal brands two powerful options—one of them completely FREE. Sign up on Qwoted: 👉 https://www.qwoted.com/?via=VOP You’ll learn: ✅ What Qwoted’s press release feature is ✅ How...

In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and beautiful story of our first birth experience — unmedicated and at a birth center. From unexpected twists to the sweetest moments, we talk about what truly surprised us, the challenges we faced, and the biggest blessings of becoming first-time parents....

In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, and a Costco dupe you need. We cover: 😂 Celebrating Bridget’s first viral YouTube moment—what happened, why it worked, and the chaos that followed 💸 Finan...

Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! This is one of our most asked question from our audience, so we knew it was time to share more about them. We covered... ✅How to write a press release ✅D...

In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises. 📍 Tune in for: A behind-the-scenes look at Argentine weddings 🎉💃 Best n...

Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success. ✅ What You’ll Learn: 👉Why most brands struggle to get press (and how to fix it!) 👉The difference be...

Today's episode was all about the 2025 trends~ for PR & Marketing! We're noticing things like....authenticity over polished facades &  why genuine storytelling matters more than ever! In This Episode: 🎯 Authenticity Over Hype: Learn how authentic content is replacing fake social media posts and why real stories create stronger connections. 🎯 Framing & Positioning: Discover...

Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU! Send to your fellow therapy friend! Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we’re sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority,...