The WedPro Podcast

Learn the top strategies for marketing your wedding business to high-net-worth couples. Discover the best channels that attract luxury clients in the wedding industry. In this episode of The WedPro Podcast, hosts Katie and Roxy dive deep into how wedding professionals can elevate their marketing efforts to attract high-net-worth couples. Focusing on luxury wedding marketing, they cover five key ch...

In this episode, Katie and Roxy take listeners behind the scenes of WEDCON, a must-attend event for wedding industry professionals in the UK. Whether you’re just starting out, a seasoned pro, or somewhere in between, WEDCON offers a unique opportunity to learn from top experts, network with peers, and elevate your wedding business. This year’s event will feature an incredible all-female lineup of...

In this episode of the Wed Pro Podcast, Katie and Roxy dive deep into why couples are taking longer to make decisions for their weddings in 2024. They explore various factors, including economic uncertainty due to the election year, the cost of living crisis, and the increasing trend of couples doing extensive research before making commitments. The hosts provide actionable strategies for wedding...

Learn the top strategies for marketing your wedding business to high-net-worth couples. Discover the best channels that attract luxury clients in the wedding industry. In this episode of The WedPro Podcast, hosts Katie and Roxy dive deep into how wedding professionals can elevate their marketing efforts to attract high-net-worth couples. Focusing on luxury wedding marketing, they cover five key ch...

If you’re feeling stuck in your business, frustrated by slow growth, or just wondering why your goals aren’t becoming reality for your wedding business, this episode is for you! We unpack the hidden reasons that hold wedding pros back, from mindset blocks to poor goal-setting strategies, and offer actionable advice on how to break through these barriers. Discover the practical steps you can take t...

In this episode, we dive deep into how technology is revolutionizing the wedding industry. Whether you're feeling the pinch of a quiet season or struggling with ghosted leads, we've got you covered with actionable strategies to turn things around. From virtual planning tools to AI innovations, discover how tech can enhance your client experience and streamline your business operations. We’...

Hey, WedPro listeners! We're bringing you something special this week. While we're usually here with fresh episodes every week, we've been busy working on something mega exciting behind the scenes for you. So, for this episode, we’ve curated a compilation of some of your all-time favorite episodes. Whether you’re a new listener or a long-time fan, this special collection is packed with...

Join us as we dive  into the often overlooked but crucial topic of offboarding wedding clients. Here we provide actionable steps for wedding professionals to ensure a smooth transition from service delivery to post-wedding follow-up, while maintaining a positive relationship with clients. The episode also includes a catch-up on balancing work and family life during school holidays, tips on managin...

Join us for a groundbreaking conversation on gender inclusivity in the wedding industry with Anna from His Day Wedding Fairs. In this episode, we delve into the importance of including men and same-sex couples in wedding planning, challenging the outdated notion that it's always about the bride. We also explore: The significance of recognising and respecting diverse cultures. The need for educatio...

In this episode of the WedPro Podcast, Roxy explores why clients often ask about prices first when inquiring about wedding services. Roxy delves into the psychology behind this frequent question. She offers strategies for wedding business owners to educate clients on the value and benefits of their services beyond just the cost. The episode also discusses the importance of creating an open convers...

We are looking at the powerful strategies from Alan Berg's book, "Shut Up and Help Me Buy," now called 'Shut up and Sell More Weddings' to help you transform your sales approach. Learn how to adopt a customer-centric mindset, simplify the buying process, communicate effectively, and build lasting trust with your clients. We’ll look at this sales process along with others to i...

Discover the key trends shaping the social media landscape this year, and learn how you can use these for MAXIMUM impact for your wedding business. We'll discuss the latest shifts in user behavior, emerging platforms, and effective strategies to stay ahead of the curve. Whether you're a seasoned pro or just starting out, this episode is packed with valuable takeaways to help you navigate a...

In this episode, we’ll uncover the straightforward steps you can take to minimize ghosting and secure more bookings. We’ll highlight the most common mistakes wedding pros make that lead to getting ghosted and provide actionable solutions to create a ghost-proof wedding business. From setting clear pricing and availability expectations to effectively communicating your value, we’ve got tips that wi...

Today, we're diving deep into the art of blogging for your wedding business. We understand that the upcoming months can be hectic, but whether you're gearing up for a busy season or preparing for quieter times, now is the perfect moment to get organised and refine your blogging and marketing strategies. Sign up to Content Club here:https://www.theweddingbusinesshub.com/contentclub

In this episode, Roxy dives into strategies for keeping your Instagram engagement high during the summer months, even when your audience is out enjoying the sun. If you’re a wedding business owner noticing a dip in your social media interactions, you’re not alone! Join us as we explore practical tips to boost your likes, shares, and comments, ensuring your content remains captivating and effective...

This week Katie and Roxy from the Wedding Business Hub tackle the topic of navigating the frenzy of wedding season! Discover essential strategies for marketing, ensuring a seamless customer journey, and maintaining your online presence amidst the busy season. Sign up to Content Club here:https://www.theweddingbusinesshub.com/contentclub

Today we are uncovering the common mistakes we see wedding professionals make when attracting luxury high-end weddings and how you can avoid them. For more actionable tips on running your wedding business head to www.theweddingbusinesshub.com and check out our blog and free resources

Are wedding fairs leaving you feeling overwhelmed and unsure of how to make the most of your time? In this episode, we've got you covered with five proven strategies to turn wedding fairs into valuable opportunities for your business. We'll walk you through the essential steps to ensure your presence at wedding fairs is both impactful and rewarding. Tune in to learn how to make every weddi...

In this episode Roxy delves into the fascinating world of The Wedding Industry Awards (TWIA) with its co-founder, Damian Bailey. Damian shares his journey from being a wedding photographer to creating the prestigious awards to recognise excellence in the wedding industry. He explains the ethos behind TWIA, the rigorous and client-voted judging process, and the awards' unique regional approach...

You can't sell a secret! We dive straight into coaching and giving you the confidence to stop overthinking and procrastinating and get seen in your wedding business. Enjoy!!

Hey there, it's Katie and Roxy, and we're so excited to welcome you to episode 97! Today, we're diving deep into what makes us tick. We're opening up about our own personal challenges, like dyslexia and dyscalculia. Through our experiences, we want to emphasise the importance of self-awareness, embracing change, and continuously learning. We've found that positive self-belief n...

In this episode of the Wedpro podcast, Roxy is joined by Kayla Dean, a copywriter and brand messaging strategist specialising in website and sales copywriting for creative entrepreneurs, particularly in the wedding industry. With over 150 clients in her portfolio, Kayla shares insights on starting a copywriting business, the importance of brand messaging, and working with wedding professionals. Sh...

Today we are on how to change up your marketing and messaging to target millennial couples and the newer wave of GEN-Z entering the wedding world. We chat about the shift in couples planning weddings online, why you need to have price transparency and why it's more important than ever, and the quick decision-making process of couples. To sign up for our free masterclass where we'll teach y...

In this podcast episode, we share our journey and tips for wedding business professionals like ourselves, aiming to quickly secure leads. The episode kicks off with a reflection on our recent visit to the House of Lords for International Women's Day, highlighting the power and importance of networking and championing women in business. We then explore five practical strategies to secure five l...

In this episode of the WedPro Podcast, Roxy is joined by Susan McGregor, a wedding celebrant who shares her inspiring journey into the wedding industry. Starting her career shift at the age of 57, Susan discusses the challenges and triumphs of her transition, including the pivotal role of a career coach and the importance of community support. She also delves into the nuanced understanding and app...