Katie Lyth - The Wedding Business Hub
The WedPro Podcast
The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.
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Katie Lyth - The Wedding Business Hub
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Neueste Folge
7. Jul 2026
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Ep191: Your Enquiries Don’t Need Better Templates. They Need Better Sales Thinking. 07.07.2026 32:38
In this episode, Katie is tackling the question so many wedding suppliers ask themselves: why do couples enquire, ask for prices, seem interested, then disappear? The simple answer is that your enquiry reply might be giving information, but not creating enough certainty for the couple to take the next step. Katie shares her own experience from running a bridal shop, when sales stopped landing in t...
Ep190: How To Turn Wedding Clients Into Reviews, Referrals And Repeat Enquiries 30.06.2026 36:01
In this episode, Katie is tackling the question every wedding supplier should be asking: is your client experience strong enough to turn enquiries into bookings, bookings into reviews, and happy couples into referrals? The simple answer is that marketing may get people into your world, but your client experience is what makes them trust you, recommend you and feel confident they made the right dec...
Ep189 : What Wedding Suppliers Need To Fix Before Couples Enquire 23.06.2026 53:52
In this episode, Katie is joined by Amber Lucas from Calluna and Thyme to tackle the big question: is your wedding website actually helping couples feel confident enough to enquire, or is it quietly creating doubt before they ever speak to you? The simple answer is that your website is not just a portfolio or a pretty shop window, it is part of your sales process, your client experience and your t...
Ep188: What Ghosting Actually Means in the Wedding Industry 16.06.2026 50:37
In this episode, Katie is tackling the question so many wedding suppliers quietly panic over: why do couples ghost after enquiring, asking for prices, or receiving your brochure? The simple answer is that silence does not always mean no, but your follow up needs to create clarity, confidence and an easy next step instead of simply saying “just checking in”. Katie shares her honest thoughts on why...
Ep187: Why Wedding Enquiries Ghost You After You Send Prices 09.06.2026 37:03
In this episode, Katie is tackling the common belief that wedding enquiries do not convert because the price is too high. The simple answer is that it is not always a pricing problem, sometimes the enquiry process has not created enough trust, clarity or certainty for the couple to feel safe saying yes. Katie shares why couples ghost, why information alone does not always lead to a booking, and ho...
Ep 186: The Sale Doesn’t End When They Book You 02.06.2026 31:56
In this episode, Katie is tackling the myth that marketing ends once a couple books you. The simple answer is that your client journey, communication, reviews, referrals and post booking experience are all part of your marketing, and they could be creating future enquiries long after the contract is signed. Katie shares why booked couples are often one of the most underused sources of trust, reput...
EP185: The Wedding Season Trap: The Busy Season Mistake That Costs Wedding Suppliers Future Bookings. 26.05.2026 28:13
In this episode, Katie is talking about the wedding season trap, the moment where wedding suppliers get so busy delivering weddings that marketing, follow-up, reviews, referrals, and future bookings quietly fall away. The simple answer is that most wedding business owners do not need to work harder; they need better systems that keep the business moving when life and client work get busy. Katie sh...
EP 184: The 5 P's of Running a Wedding Business: Are you Running Your Wedding Business or is it Running you? 24.05.2026 19:24
Are you running a wedding business, or is your wedding business running? The wedding industry expects you to be a creative visionary, a marketing director, a sales team, and a customer service department all at once. In the grand finale of our mini-series, Reveals the ultimate framework to help you step out of the daily hustle and into the role of a strategic CEO. The 5 P's of a Profitable Bu...
EP 183: The 6-Month Referral Secret: Are You Missing Out? 23.05.2026 17:30
We’ve all said it: “Most of my bookings come from word of mouth.” But if you are relying on word of mouth as a passive hope rather than treating it as its own strategy, you are leaving thousands of pounds on the table. In our penultimate episode of this mini-series, Katie helps you identify the gap you might be stuck in and explains why your current approach isn't working and how to finally br...
EP 182: The Post-Booking Trap: Why Your Couples Are Second-Guessing You. 22.05.2026 11:41
You’ve just booked a dream couple. They signed the contract, paid the deposit, and you did a happy dance in your kitchen. But what happens next? If you're like most wedding suppliers, you send a quick "thank you" email and then go silent for months. But while you think you are giving them space, you are actually throwing them right into the deep end of unsureness - better known as bu...
EP 181: Why You’re Not Following Up Properly and How to Actually Sell Weddings. 21.05.2026 16:17
You’re doing something right, and that dream enquiry lands in your inbox. Your heart skips a beat, you quickly attach your PDF pricing brochure, end the email with a polite "let me know if you want to chat!"... and then, absolute silence. You’ve been ghosted. In this episode, Katie tackles the most uncomfortable part of running a wedding business: the sales conversation. We explore why e...
EP 180: Your Marketing Isn’t Broken, Your Strategy Is. 20.05.2026 13:38
Have you ever felt like you're posting constantly, doing all the "right" things, but your marketing still isn't working? In this episode, Katie breaks down a hard truth for the wedding industry: most marketing problems aren't execution problems; they are decision problems. We explore why fixing your tactics (like running an ad or doing a trending TikTok) won't save a brok...
EP 179 : The Real Reason Wedding Suppliers Stay Stuck 20.05.2026 24:10
Have you ever looked around your workspace and realised you are drowning in notebooks full of ideas, saved Instagram carousels, and half-finished courses, yet your business isn't actually moving forward? In this episode, Katie dives into an uncomfortable truth about modern businesses: the internet has made us feel productive without actually moving. If you are stuck in "research mode," you need to...
EP 178 :Why So Many Wedding Business Owners Feel Exhausted Right Now 19.05.2026 8:22
In this episode, Katie opens up honestly about where the podcast has been, why things have felt different behind the scenes, and the reality of trying to run a profitable wedding business whilst also carrying the weight of real life. The simple answer is that so many wedding suppliers are not failing because they lack motivation or talent, they’re overloaded, overwhelmed and trying to build busine...
E177: The New Rules of Wedding Marketing in 2026: What’s Actually Working Now 24.03.2026 33:18
In this episode, we’re tackling why your wedding marketing might not be getting you booked, even if you’re doing all the right things. The simple answer is that couples in 2026 are more informed, quicker to make decisions, and far less impressed by generic content. Katie and Roxy break down what’s no longer working, what couples actually expect now, and how to adapt your marketing to build trust,...
E177: If You Struggle to Say No In Your Wedding Business, This Might Be Why 17.03.2026 37:08
If you struggle to say no in your business, you are definitely not alone. Many wedding suppliers know they should be setting clearer boundaries, charging confidently or sticking to their policies, but still find themselves over explaining, discounting or bending the rules when a situation feels uncomfortable. In this episode, Katie and Roxy explore the internal side of business growth and how iden...
E176: AI Won’t Replace You - But Wedding Pros Who Use It Might 10.03.2026 20:58
In this episode, we’re cutting through the noise to answer one question: how do you actually use AI in your wedding business without sounding robotic or falling behind? The short answer — you start now, and you start smart. Katie and Roxy share exactly how AI is already transforming the wedding industry, from automating admin and improving enquiry response time to building out marketing, workflows...
E175: The Price Is Right, But Is Your Mindset? 17.02.2026 50:02
In this episode, we’re tackling the big question: why do so many wedding suppliers still feel terrified to raise their prices, even when they know they’re undercharging? The simple answer is that it’s rarely about the number, it’s about what’s happening underneath it. Katie and Roxy break down the biggest money mindset blocks holding wedding professionals back, from fear of losing bookings and avo...
E174: Instagram in 2026: What Still Works (and What Wedding Businesses Should Stop Doing) 09.02.2026 17:16
Instagram has changed and if you are still using it like a booking machine you will end up exhausted, inconsistent, and convinced it is not working. In this episode, WedPro founder Katie shares one of her favourite OG topics: Instagram. If you have been with us since 2020, you will know this is one we always come back to. Katie breaks down what Instagram is actually for in 2026, what is a total wa...
E173: The 2026 Reset We Actually Need (what we’re shedding and why) 03.02.2026 25:34
In this episode, we are tackling the question most wedding business owners are quietly asking by February: why does the business still feel heavy even when things are going well? The simple answer is that growth does not come from adding more, it comes from letting go of what is draining you. Katie and Roxy share what they are shedding in 2026, what they are keeping, and how simplifying systems ca...
E172: Why You’re Not Getting Wedding Enquiries (And What to Fix First) 27.01.2026 13:39
In this episode, we’re tackling the big question wedding suppliers ask us every week: why enquiries slow down and what actually fixes it. The simple answer is that more bookings rarely come from doing more, they come from fixing the gaps you can’t see. Roxy breaks down what’s quietly blocking enquiries, what not to do when bookings wobble, and what to do instead so couples feel confident reaching...
E171: Stop, Simplify, Double Down Part Two: Your 90 day plan 20.01.2026 11:03
This is part two of our Stop, Simplify, Double Down reset series for wedding business owners. If part one helped you clear your head and get honest about what you want from your wedding business, this episode shows you how to turn that clarity into action that actually sticks. Roxy shares the exact 90 day planning method we use with our clients to improve bookings, pricing, and visibility without...
E170: Stop, Simplify, Double Down, the reset that clears your head 13.01.2026 15:45
This is part one of a two part reset series for wedding business owners who feel busy, stretched, and unsure what to focus on next. In this episode, Roxy helps you step back and reset your wedding business without doing more or starting again. This is the same clarity work we walk our clients through when they feel overwhelmed, stuck, or like their business looks fine on the outside but feels heav...
How to Make This Year Work for Your Wedding Business, Without the January Noise 07.01.2026 16:48
January can feel loud for wedding business owners. Everyone has an opinion on what you should fix, change, or start doing right now. It’s easy to feel motivated one minute and overwhelmed the next. In this solo episode, we’re cutting through the usual January talk and focusing on what actually makes a difference in a wedding business. You’ll hear practical advice on sales, marketing, branding, and...
E168: If You Wait Until January, You’re Already Too Late: What Wedding Pros Need To Fix Now 16.12.2025 25:43
What is the number one problem this episode solves? Most wedding pros wait for January to sort their marketing, pricing and visibility, but the truth is that the couples who book in January made their decisions months earlier. In this episode we explain why waiting costs you bookings and what you should focus on now to set yourself up for a strong 2026 and beyond. The simple answer is that you nee...
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