The WedPro Podcast

Why You're Working So Hard But Your Wedding Business Isn't Growing Are you working harder than ever in your wedding business but still struggling to grow your bookings? The problem might not be your marketing or your talent, but the fact that you're trying to do six different jobs without the time or budget to hire help. Today, we share how wedding suppliers can save hours on content c...

How to Plan a Month of Wedding Business Content in 20 Minutes (and Get More Enquiries) Spending hours creating Instagram content for your wedding business but not seeing enough enquiries or bookings? Today we share how to plan a month of wedding business content in just 20 minutes, using a smarter marketing strategy that attracts the right couples rather than simply chasing likes and views. Discov...

Pinterest for Wedding Businesses: How to Get Found & Book More Weddings How can you use Pinterest to market your wedding business and get found by more engaged couples? In this episode of The WedPro Podcast, Katie is joined by Pinterest strategist Guadalupe, founder of Haus of Horizon, to explain how Pinterest for wedding businesses actually works and why wedding photographers, planners, flori...

If you're marketing your wedding business constantly but still not getting the bookings, income or growth you want, more marketing might not be the answer. In this episode, Katie explains why wedding business marketing is only one part of building a sustainable, profitable business and breaks down the five areas that actually work together: Positioning, Pricing, Processes, Promotion and Profit...

In this episode, we're tackling the assumption that the answer to a quiet wedding business is always more enquiries. The simple answer is that before you spend more time and money on marketing, you need to understand what is actually stopping your business from growing. Katie breaks down how to identify whether you have a positioning, pricing, process, promotion or profit problem, how to find...

In this episode, Katie is tackling the gap between couples actively searching for wedding suppliers and the businesses they actually manage to find. The simple answer is that being brilliant at what you do is not enough if your business is invisible when couples are searching. Katie explains why wedding business SEO matters, how local search and AI recommendations are changing discovery, and why t...

In this episode, we're tackling a problem that's exhausting wedding business owners: constantly marketing everywhere without really knowing what's bringing in bookings. The answer isn't to post more.  it's to understand where your best couples actually find you, which channels build trust, and where people are actively searching for a wedding supplier like you. Katie breaks dow...

In this episode, we're tackling a question most wedding business owners rarely stop to ask: if you experienced your business exactly as a potential couple does, would you actually book yourself?*  The simple answer is that getting more visibility and enquiries won't necessarily grow your business if the customer journey isn't giving couples enough reason to choose you.  Katie walks thr...

Do you actually want more of the business you've already got? In this episode, Katie talks about why "fully booked" has become such a status symbol in the wedding industry, even though it tells us very little about how profitable, stable or enjoyable a business actually is. We look at the difference between turnover and what you're actually left with, why doing fewer weddings can...

Running a wedding business can sometimes feel like everyone else has figured something out that you haven't. The truth is, they probably haven't. For the 200th episode of The WedPro Podcast, Katie is looking back at the biggest business lessons she's learned from years of running businesses and working with hundreds of wedding professionals. From understanding why talent alone won'...

Ever wonder why some wedding businesses seem to go from strength to strength while others feel like they're constantly working hard but getting nowhere? The truth is, success isn't usually about talent or luck. It's about the decisions you make every day. In this episode, Katie shares the 10 decisions she sees the most successful wedding business owners making time and time again. From...

Stop Posting More. Start Posting Smarter. Why Your Social Media Isn't Booking Weddings (And What To Do About It) Does it feel like you're posting constantly but the enquiries just aren't coming? You're not alone. In this episode, Katie challenges some of the biggest myths in wedding business marketing and explains why the problem probably isn't the Instagram algorithm. It's...

This week on The WedPro Podcast, we're talking about the wedding trends that actually matter. Not trending colour palettes, table styling or the latest Pinterest aesthetic. We're talking about the changes in how couples think, buy and choose their wedding suppliers, and what those changes mean for your business. If you've noticed enquiries slowing down, more couples comparing suppliers...

If you've ever talked yourself out of posting on social media, avoided following up an enquiry because you didn't want to seem pushy, or questioned whether you're really worth your prices, this episode is for you. Katie is joined by mindset coach Paul Wilson from Happy Head to unpack why so many wedding business owners get stuck, and more importantly, how to move past it. Together they explore pra...

Everyone's talking about AI, but most wedding suppliers are asking the wrong question. It's not about whether ChatGPT, Claude or the latest AI tool is "better"—it's about how you use AI to build a stronger, more profitable wedding business. In this episode, Katie explains the biggest mistakes wedding professionals are making with AI, why strategy still matters more than prompts, and how to use AI...

In this episode, Katie explores why so many wedding suppliers are still marketing and selling like it's 2021, while couples have completely changed how they buy. As September approaches, this is your chance to get ahead before engagement season begins. Katie shares the biggest shifts happening in the wedding industry, why speed, trust and transparency matter more than ever, and how small chang...

In this episode, Katie is tackling the problem so many wedding suppliers face in peak season: your business looks busy from the outside, but behind the scenes it may not be as profitable, organised or supported as it needs to be. The simple answer is that wedding season does not just test your business, it reveals the gaps in your systems, sales process, marketing, pricing and future bookings. Kat...

In this episode, Katie is tackling the quiet but expensive gap that happens after a couple enquires, downloads your brochure, meets you at a wedding fair or shows interest, but does not book straight away. The simple answer is that silence does not always mean rejection, but if your business goes quiet too, you could be losing couples who were still interested, still comparing and still trying to...

In this episode, Katie is tackling the question so many wedding suppliers ask themselves: why do couples enquire, ask for prices, seem interested, then disappear? The simple answer is that your enquiry reply might be giving information, but not creating enough certainty for the couple to take the next step. Katie shares her own experience from running a bridal shop, when sales stopped landing in t...

In this episode, Katie is tackling the question every wedding supplier should be asking: is your client experience strong enough to turn enquiries into bookings, bookings into reviews, and happy couples into referrals? The simple answer is that marketing may get people into your world, but your client experience is what makes them trust you, recommend you and feel confident they made the right dec...

In this episode, Katie is joined by Amber Lucas from Calluna and Thyme to tackle the big question: is your wedding website actually helping couples feel confident enough to enquire, or is it quietly creating doubt before they ever speak to you? The simple answer is that your website is not just a portfolio or a pretty shop window, it is part of your sales process, your client experience and your t...

In this episode, Katie is tackling the question so many wedding suppliers quietly panic over: why do couples ghost after enquiring, asking for prices, or receiving your brochure? The simple answer is that silence does not always mean no, but your follow up needs to create clarity, confidence and an easy next step instead of simply saying “just checking in”. Katie shares her honest thoughts on why...

In this episode, Katie is tackling the common belief that wedding enquiries do not convert because the price is too high. The simple answer is that it is not always a pricing problem, sometimes the enquiry process has not created enough trust, clarity or certainty for the couple to feel safe saying yes. Katie shares why couples ghost, why information alone does not always lead to a booking, and ho...

In this episode, Katie is tackling the myth that marketing ends once a couple books you. The simple answer is that your client journey, communication, reviews, referrals and post booking experience are all part of your marketing, and they could be creating future enquiries long after the contract is signed. Katie shares why booked couples are often one of the most underused sources of trust, reput...

In this episode, Katie is talking about the wedding season trap, the moment where wedding suppliers get so busy delivering weddings that marketing, follow-up, reviews, referrals, and future bookings quietly fall away. The simple answer is that most wedding business owners do not need to work harder; they need better systems that keep the business moving when life and client work get busy. Katie sh...