Katie Lyth - The Wedding Business Hub

The WedPro Podcast

Business EN ↓ 194 episodes

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

Author

Katie Lyth - The Wedding Business Hub

Category

Business

Latest episode

Jul 7, 2026

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Episodes

E142: Wedding Biz Wisdom with Bernadette Chapman 20.05.2025

In this insightful episode, Bernadette Chapman shares her invaluable advice on the crucial client offboarding process — from thoughtful follow-ups and referral schemes to the perfect timing for sending review requests and nurturing lasting client relationships. With nearly two decades of experience in the wedding industry, Bernadette reveals key lessons learned, including the importance of adaptin...

E141: You’re Not Charging Too Much — You’re Communicating Too Little 13.05.2025

Feel like couples are ghosting you when they see your prices? Or maybe enquiries have dipped and you’re secretly wondering… am I charging too much? Here’s the truth no one’s saying: you’re probably not charging too much — you’re just not communicating your value clearly enough. In this episode, Katie & Roxy unpack the real reasons bookings might be down (spoiler: it’s not your fault), and how...

E140: Why Gen Z Couples Aren’t Booking You — and How to Fix It 06.05.2025

Is your inbox quieter than usual? Feel like enquiries have dipped — and you don’t know why? You’re not alone. Gen Z now makes up the majority of engaged couples… and they’re booking wedding suppliers in a totally different way. If you’re still selling like it’s 2015, you could be missing out on dream clients without even realising it. In this episode, Katie & Roxy break down exactly how Gen Z...

E139: What Coaching Actually Looks Like – Real Talk & Real Results 29.04.2025

In this episode, Katie and Roxy dive into a question they get asked all the time : what does coaching actually look like? They break down the misconceptions around coaching, the reality of what working with them inside WebPro CEO truly involves, and why their tailored, human approach sets them apart from memberships and generic programmes. If you’re tired of winging it and want real support built...

E138: 2025 Wedding Trends that Matter - and what you should do about them 22.04.2025

📌 Episode Summary: In this trend-packed episode of the Webpro Podcast, Katie and Roxy dive deep into The Knot's 2025 Wedding Vendor Report and unpack what today’s couples are really prioritising. From shifting budgets and guest expectations to faster booking timelines and inclusive trends—this is your essential guide to staying ahead in the evolving wedding industry. Plus, they share practical ti...

E137: Booked-out energy: How to attract clients before they even enquire 08.04.2025

Ever seen someone online and just knew they were fully booked — without them even saying it? That’s booked-out energy. And in this episode, we’re breaking down exactly how to create it — not by faking it, but by showing up with the kind of confidence, positioning, and messaging that makes couples say “I need to book them” before they even hit send on an enquiry. We’re talking about the signals you...

136 : The real reason you’re not getting booked (and it’s not your pricing) 01.04.2025

Struggling to get booked — and starting to panic that your prices are too high? You’re not alone. But here’s the truth no one’s telling you: it’s probably not your pricing that’s the problem. In this episode, we’re unpacking the real reasons couples might be ghosting you — and how to fix them fast. From unclear messaging and confusing booking processes to not showing up where your ideal client act...

E135: Revisiting Your Favourite Clips from The WedPro Podcast Part 2 25.03.2025

Welcome to a special episode of the Wed Pro Podcast! While we’re usually bringing you fresh new insights every week, today we’re doing something a little different but just as valuable. We’ve compiled some of our listeners’ favourite episodes—packed with tips, tricks, and expert knowledge—to help take your wedding business to the next level. Whether you’re a new listener or a longtime fan, this ep...

E134: Productivity Hacks for Wedding Pros: How to Save 10+ Hours a Week on Marketing 17.03.2025

🛡️ Try the Content Vault for just £27 and get your time back! http://bit.ly/4kB17DL 📈 Feeling overwhelmed by marketing tasks that eat up your time? In this episode, Katie and Roxy reveal powerful productivity hacks that help wedding professionals reclaim their schedule. Discover how wedding pros can save over 10 hours a week by batching content, automating responses, and using done-for-you conten...

E133: Wedding Fairs: Are You Really Maximizing Your Investment? 11.03.2025

Wedding fairs (or wedding expos) can be huge opportunities to connect with couples and grow your business… but only if you know how to maximize your presence. Too many wedding pros walk away with nothing but a handful of business cards and no real bookings. In this episode, we’re breaking down:✅ The 3 essential steps to maximize your success at wedding fairs✅ The biggest mistakes vendors make (a...

E32: From Hope to Strategy: Marketing Must-Dos for Wedding Pros 04.03.2025

Are you truly marketing your wedding business, or are you just hoping for leads to magically appear? In this episode, Katie and Roxy break down the three essential marketing must-dos that every wedding pro needs to implement right now. We’re talking fast and slow marketing, the difference between strategy and wishful thinking, and why predictable income is key to long-term success. Grab your noteb...

E131:Stop Pouring Leads Into a Leaky Sales Bucket! 25.02.2025

Think more leads will fix your sales problem? Think again. If your wedding business is struggling to convert inquiries into bookings, more leads won’t help —but a better sales process will. In this episode, we’re tackling one of the biggest mistakes wedding pros make: focusing on getting more inquiries instead of fixing the gaps in their sales funnel. We’ll show you how to: ✅ Identify the three b...

E130: Future Proofing Your Wedding Business in 2025 18.02.2025

Join Katie and Roxy on this episode of our podcast as they dive into the crucial topic of future-proofing your wedding business for 2025 and beyond. Learn what couples want in 2025, current marketing trends, the importance of the Hollywood effect, and vital business tips to stay on top in a saturated market. They also discuss essential strategies like personalization, sustainability, tech-forward...

E129: 2025 Pinterest Predictions 11.02.2025

In this episode of the WED Pro Podcast, Katie and Roxy dive into Pinterest Trends for 2025 and how wedding professionals can leverage them to attract clients and grow their businesses. Whether you're new to Pinterest or already a pro, this episode is packed with insights to help you elevate your marketing strategy. Grab your coffee—or a cherry martini—and let's explore what’s trending! Pin...

E128: From Chaos to Calm with Anshika from Eternity 04.02.2025

In this episode of the WED Pro Podcast, hosts Katie and Roxy welcome Anshika, the founder and CEO of Eternity, a CRM system designed exclusively for wedding professionals. Anshika shares her journey of creating Eternity, inspired by the challenges faced during her sister's COVID wedding. They discuss the importance of digitising administrative tasks, the unique features of Eternity, and how it...

E127: Why Your Wedding Enquiries Are Stagnant—and How to Fix Your Funnel 28.01.2025

Feeling frustrated with a lack of wedding enquiries? You’re not alone—and we’ve got answers. In this episode of The WedPro Podcast, Katie and Roxy uncover the common pitfalls in your marketing and sales funnel that might be holding you back. From aligning with the wedding planning journey to optimising every stage of your funnel, this episode is packed with expert advice to help you turn things ar...

E126: 5 Things to Do Right Now If You’re Not Getting Enough Enquiries 21.01.2025

5 Things to Do Right Now If You’re Not Getting Enough EnquiriesFeeling stuck in a slow season? Don’t panic—Katie and Roxy are here to help! In this episode of The WedPro Podcast, they share five practical, game-changing steps you can take today to attract more enquiries and build momentum in your wedding business. From refreshing your website to networking like a pro, these tips will get you back...

E125: Why Aren't You Getting Wedding Enquiries? Here's How to Fix It 15.01.2025

Struggling to get those all-important wedding enquiries? You’re not alone. In this episode of The WedPro Podcast, Katie and Roxy break down the real reasons your inbox isn’t buzzing with client emails. From missed website opportunities to nailing your social media strategy, this episode is packed with actionable tips to help you stand out in a crowded market. If you’ve been wondering what’s holdin...

E124:How Can You Shift from Scarcity to Abundance and Transform Your Money Mindset? 07.01.2025

 Is your money mindset holding you back? In this episode of the WedPro Podcast, Katie and Roxy dive into how shifting from a scarcity mindset to an abundance mindset can transform the way you approach your wedding business and finances. Learn what an abundance mindset truly means, how to identify and overcome limiting beliefs, and practical steps to attract more wealth and opportunities into your...

E123: How AI, Intimate Trends, and Personalisation Are Redefining Weddings in 2025 31.12.2024

In this episode of the WedPro Podcast, Katie and Roxy dive into the hottest trends shaping the wedding industry in 2025. From the rise of AI helping couples plan their weddings to the enduring popularity of intimate celebrations, discover how wedding professionals can adapt and thrive. Plus, we explore the growing demand for personalisation and how content creation is becoming central to every cou...

E122: How Can Wedding Pros Balance Storytelling with AI to Build Real Connections and Grow Their Business in 2025? 10.12.2024

Are you a wedding business owner looking to elevate your social media game in 2025? In this episode of the WedPro Podcast , Katie and Roxy unpack the secrets to crafting compelling stories that connect with couples on a deeper level. Discover how to balance the power of AI with authentic storytelling, why generic tips won’t cut it anymore, and how to create human, relatable content that resonates...

E121: Marketing Trends and Instagram Predictions for 2025: What Wedding Pros Need to Know 03.12.2024

Are you ready to future-proof your wedding business? In this episode of the WedPro Podcast, Katie and Roxy explore the top marketing trends and Instagram predictions for 2025. From the explosion of video content (now 82% of all internet traffic) to leveraging AI tools, sustainability, and creator collaborations, this episode is packed with actionable strategies tailored for wedding professionals....

E120: Wedcon 2024 Recap - Highlights, Insights, and Our Thanks 27.11.2024

Join Katie and Roxy in this special bonus episode of the WED Pro podcast as they recap the incredible WEDCon 2024 event. Hear about the powerful sessions from top industry leaders like Debbie Marks, Bernadette Chapman, Anna and David, Kerry Curl, Anshika Auro, Olivia Riddiford, and Deep. Discover key takeaways, memorable moments, and the vibrant connections that made the day magical. Plus, a huge...

E119: 5 Fast Strategies to Get More Wedding Leads 22.10.2024

In this episode of the WedPro Podcast , Katie and Roxy break down five actionable strategies that will help you generate more wedding inquiries in just 24 hours! Whether you’re just starting out or looking to scale your wedding business, these tips are designed to help you book more clients quickly, without complex steps. From leveraging social media ads to collaborating with other wedding profess...

E118: Are You neglecting THE Most Important Page on Your Website 15.10.2024

In this episode of the WED Pro Podcast, hosts Katie and Roxy dive deep into a crucial yet often overlooked aspect of your online presence: your contact page. They discuss how a well-optimised contact page can be the difference between gaining a lead or losing a potential client. With five essential tips, Katie and Roxy guide wedding professionals on creating a seamless, inviting, and high-converti...

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