The Shadow Business Podcast

Send us Fan Mail This time a question coming in from one of my private clients.  She works with me for almost a year now and aside from many other things, I am helping her create a book.  She’s published many articles in the academic field, but hasn’t yet published a ‘life work’ of her method in a way that is available to the public.  A book can help you claim authority, not that my client needs t...

Send us Fan Mail Welcome to the Big Business Podcast, where we discuss strategies and tips for running your own business as a solopreneur.  Today, we will be discussing a question coming in from one of my Mastermind clients.  She asked me what to do when a client comes to you, but you don't have an offer for them in your product suite or tree.  This can be a challenging situation for many sol...

Send us Fan Mail In this episode we explore the topic of why we are never ready for the next step and the importance of doing things that scare us.  As Mel Robbins said, "You're never going to feel like you're ready. You're never going to feel like you have it all figured out."  So, why is it so important to push past our fears and take that next step? In this episode I&ap...

Send us Fan Mail As a solopreneur, finding clients and making them an offer is critical to the success of your business.  However, many solopreneurs overlook this important step and focus on other aspects of their business.  In this episode, we will discuss why finding clients and making them an offer should be a top priority for solopreneurs. 🎁 Free Hypnosis — Unblock Your Yes: In February 2026,...

Send us Fan Mail In today's episode, we'll be discussing how you can create downtime in your business and how to recognize when you need to take a break. As an entrepreneur, it's easy to get caught up in the hustle and bustle of running your own business. However, it's essential to recognize when you need to take a step back and create downtime to avoid burnout. Listen to this...

Send us Fan Mail Today we'll be discussing how you can create a profitable product suite by leveraging your work experience and personal preferences.  As a business owner, you want to create a business model that works for you and your clients.  But, how can you do that?  The answer is simple: by tapping into your skills and expertise, and combining them with your personal interests and value...

Send us Fan Mail At the beginning of this year, I planned for a workation and on my instagram feed and in my coaching community I got some questions on how I did it.  So I thought, let’s create a podcast! I am so exited to share, because I love a good workation from now on and I did kind off experiment with it last year in Ibiza, when I created my private podcast Your Summer Reset, which was such...

Send us Fan Mail I actually got a question coming in from a listener and what I love about having a podcast is that I can actually help her for free, because I can mold my answer into an episode. Today we'll be discussing how to stay in control of sales calls and avoid getting friend-zoned by your prospects. Recently, one of my listeners had a sales call with a prospect who interrupted her an...

Send us Fan Mail Yesterday I hosted the free masterclass Nine Lives and we spoke about the importance of seeing the bigger picture everyday.  In this bonus episode I'm sharing with you how you can do this for your career and business too.  Includes practical daily tips. Enjoy listening! 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Su...

Send us Fan Mail Welcome to the "Big Business Guide to Ditching Hourly Rates" podcast! I'm your host, Sarah, and today we're going to talk about how you can transition from hourly rates to creating packages for your services.  First of all, let's address the elephant in the room - hourly rates. They're comfortable, they're easy to understand, and they're wha...

Send us Fan Mail It has been a crazy year, being a content creator all of a sudden, taking the stage and helping other entrepreneurs in their business development has been the biggest honor ever. ​ In this week's episode I'm sharing everything: the ups & downs, my numbers (yes also my income) and the surprising benefits. ​ ​ Hopefully you like this one! Always curious to your thought...

Send us Fan Mail One of my clients is doing several projects and working with different clients. But this one project in particular is more draining than ever. She really doesn’t like working for the project, it’s not aligned with what she believed in and the quality and never will be what she wants it to be. But because she’s working in a group, she can’t influence the entire outcome of the proje...

Send us Fan Mail Sometimes I’m getting this question from one of my clients and I actually love it when I get this question for 2 reasons: 1. It means they’re open about money and how it’s going in their business and they’re honest to themselves (and me) 2. It’s an opportunity for them to see the magic of sales, because it is almost like waiving your magic wand. When I’m looking at all my clients,...

Send us Fan Mail How to know if your product or service is gonna sell? Build in public. Some people have gone up to me and said: I don’t need to create content, I have all the clients I want. But are they your IDEAL clients?  Imagine you’re only working with clients you attract from your content?  How attractive would that be? In today's podcast episode I'm revealing how you can start bu...

Send us Fan Mail My group of Masterminders started last Tuesday and this is an episode I want to help them with, because I know this question might come up.  3 months is a very short period of time, so I want to prime them early, so they make the most out of their coaching container. This is for you if you ever felt like: this training or coaching was a waste of time and money.  I’ve been coached,...

Send us Fan Mail There was a question coming in from one of my clients in the Mastermind about spending money on something she wanted, in this case a gardener, but there was a problem…   This could also be the case with a window washer, a housekeeper or a nanny.  She spoke about this with her partner and he is opposed to the idea.  So if she would have just let that go and not stand up for herself...

Send us Fan Mail As an entrepreneur, you have to always motivate yourself. And sometimes there’s just days you don’t want to do the thing. Because something bad happened in your personal life or because you’re just too tired. When I was rounding off the previous round of Mastermind, I asked my clients what was something they needed for the next round. One of my clients told me that she’s always so...

Send us Fan Mail One of my clients from the Mastermind asked me what to do when a possible client says no. There was a client coming to her through her webform, they planned a sales conversation, it was a nice one and then…crickets and later a rejection. Ouch this hurts. My client asked me what she could do to convince them anyway, was it the logistics, or do they want to postpone or maybe it’s th...

Send us Fan Mail One of my clients in the Mastermind has launched a new membership and she asked me about how to set up her pricing strategy, the questions we talked about could also work if you’re setting up a new product, service or launching a new business. We're talking about: 1. How to set your pricing with confidence 2. How you can communicate those  3. How to add some extra's The...

Send us Fan Mail In today's episode we're talking about the following client question: "I know what I have to do for my business, but why aren’t I doing it? How do I discover what keeps me from doing the thing. How do I make sure I am staying motivated on the long run and that it gets to be easier?" I'm answering her question in 5 parts. There's also the first questio...

Send us Fan Mail Last week's episode was about looking back at your year (and planning for next year) and looking at my podcast stats, I know my listeners really enjoy a good old behind-the-scenes, so I wanted to wrap-up this year (and my current podcast format) with a personal wrapped. In this episode I'm sharing my 2022 on a personal, business and spiritual level. Honestly, I never exp...

Send us Fan Mail If you've followed the news, you know what kind of year it's been. ​ We all thought covid was right behind us, whilst in some parts of the world the virus is still circulating and meanwhile there were some other crises knocking on our doors... ​ And whilst I believe it's important to follow what goes on in the world, I invite you to not only watch the headlines, but...

Send us Fan Mail Gratitude is one of the most powerful tools in business. Yes, it's having a good strategy, yes it's showing up every day, but it's also really gratitude that's a gamechanger. In this episode I'm sharing how you can make gratitude your best friend and start attracting instead of chasing. Enjoy listening! 🎁 Free Hypnosis — Unblock Your Yes: In February 2026...

Send us Fan Mail You've probably read all the books, heard all the stories on how to be more productive: use a time tracker app, shut off all your notifications, have a sh*tlist of things you don't want to do, have a list of client red flags... And even though there's some truth to having this all, I believe there's just one method to save yourself a lot of time and effort. It&...

Send us Fan Mail For this week's episode I wanted to look back and think about how the past year went and one of the things I thought might help you: are naming the things that did NOT go well. Because we can learn from our mistakes, so why not learn from mine? Take a few minutes and learn what you don't want to do when you are just starting or pivoting your business. ​ 🎁 Free Hypnosis...