The Shadow Business Podcast

Send us Fan Mail In this final, unscripted episode of the Shadow Business Podcast, I open up about ending this chapter after nearly a year; the mother/father wounds, money beliefs, and shadow work that shaped my journey from Big Business with Sarah to Wealth Icon.  I share what worked, what didn't, and why building generational wealth alongside your business (not after it) is my mission going...

Send us Fan Mail Sarah's husband Hugo (and honorary co-host Ludo, who checks out the second things get too "shadow work") sits her down for a home-office interview that starts with a 20-minute deadline and spirals into onigiri metaphors, Titanic heartbreak analysis, and a surprisingly deep breakdown of 50 Cent's financial journey. The actual topic?  The Wealth Trifecta; Sarah&a...

Send us Fan Mail Quick question before we start: what's your net worth right now, personal and business combined? Got a number? Good. Now be honest; when did you last actually sit down and calculate it, instead of just vibing a guess? For most people, the answer is never. This is the final episode in the Wealth Trifecta series on the Shadow Business Podcast, and it's the one where everyt...

Send us Fan Mail Confession time: for a long time my money story was "you're going to lose it all."  Not the normal "be careful with money" thing; it was actual fear. And it took me a long time to understand that fear wasn't mine.  It was my mom's.  Handed down to her and onto me. That's what we're getting into on this week's episode of the Shadow...

Send us Fan Mail If you just went "...I have no idea" congratulations, you're in good company. And that's exactly where this episode starts. We finally connect the dots most people never do about wealth. Because wealth isn't one skill, it's three and most coaches only teach you one corner of it, then wonder why your results stall. Today we start with the most overlook...

Send us Fan Mail You post the wins.  You hide the rest.  And when business slows down, you go straight to shame. That shame is quietly making every decision for you: post more, DM more, hustle harder. In this episode of the Shadow Business Podcast, I make the case that "more" is never the answer and explain why the industry's obsession with hustle, performance, and grinding is actua...

Send us Fan Mail For years, the self-development world sold you one story: heal your money wounds first, and then the wealth will come.  Journal it.  Forgive it.  Release it.  It sounds responsible. It sounds deep. So why isn't it working for almost anyone? In this episode of the Shadow Business Podcast, we break down the belief that quietly keeps so many people stuck and the parallel method...

Send us Fan Mail Your launch isn't failing because of your funnel.  Your money isn't disappearing because of your spending habits.  There's something running underneath your business and most people never look there. In this episode I'm sharing 5 things I do with my private clients that sound wild on paper... until you see what shifts when we go there.  Think: parents, patterns...

Send us Fan Mail Can you overconsume in coaching?  Yes. And it's probably not the reason you think. In this episode, I break down why so many coaches keep buying the next course, the next framework, the next "this changed everything for me," and it's not because they're missing information. It's because their business is out of proportion.  One area overbuilt, another...

Send us Fan Mail Most people play it safe to avoid disappointment.  But what if the real risk is reaching the end of your life having never truly followed your soul's mission? In this episode I'm getting personal; sharing what it felt like to turn 30 and genuinely think "I could die now, I've lived fully" and why that feeling is the benchmark I measure everything against....

Send us Fan Mail Most female business owners are busy.  Posting, pitching, investing in branding, raising prices.  But if your business feels misaligned, no amount of output is going to fix it. In this episode I'm introducing one of my core frameworks: Business Within Divine Proportion; the idea that every part of your business needs to be aligned and growing in the right increments, or you&a...

Send us Fan Mail In this episode, I sit down with Olivia Brennan to talk about identity, presence, and why the most powerful transformations don't happen in big conference rooms or online courses; they happen in intimate, carefully held spaces. We're talking about The Duchess Secret Society: a three-day private experience in Bath, England, designed for women who already know they're...

Send us Fan Mail Oliver is a journaling teacher, mentor, and co-founder of the Barcelona Journaling Festival and the creator of the Shadow Journaling methodology, a practice built around self-acceptance, empathy, and building self-esteem from the inside out. In this episode, Oliver opens up about the fear and sleepless nights that came with stepping onto the festival stage himself and why he did i...

Send us Fan Mail My business has grown to a full-blown media company busting out at least 5 different pieces of content a day. And I don't have a team. How is this possible?  I have a strategy. And I teach that strategy inside Viral Virgin, my new content program to help you attract buyers. https://bureausbb.com/viral-virgin   🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invit...

Send us Fan Mail What if the way you get dressed every morning is actually a window into your deepest beliefs about yourself? In this episode, I sit down with Samantha Harman; The Style Editor, author, and fashion thinker, for a conversation that goes far beyond what's in your wardrobe. I first met Samantha in London at Overflow Live, where she was a panelist, and I knew immediately she had s...

Send us Fan Mail Why do people buy from some creators and not others? The answer is trust and trust is built through intentional content, not random posting. In this episode, I share the 3 R's framework that will help you create content that actually converts. Whether you're posting on Instagram, LinkedIn, or Threads, this episode gives you a clear strategy to make your social media work...

Send us Fan Mail Through EFT tapping and intuitive guidance, Zoe Collins helps high-achieving leaders dismantle the subconscious beliefs holding them back in work, money, and visibility. Zoe launched her digital consultancy driven by a deep need for independence and autonomy; to build a business that supported her life rather than burning her out. She had the qualifications, the experience, and th...

Send us Fan Mail Okay so.  You want to win at trial reels.  You also want to still feel like yourself while doing it.  And honestly?? That is the most important thing I have ever heard someone say about Instagram. This episode is for the woman who knows, she KNOWS, that trial reels could change everything for her business. And is still somehow not filming them. And it is not because she doesn&apos...

Send us Fan Mail As a psychic business strategist with 17 years experience in business, marketing & sales, Danikah channels New Paradigm Business codes. Reading the energetic blueprints of global businesses that are here to shift the frequency of the entire planet through soul mission work & highest potential timelines. Danikah's shadow was BEING FORCED TO BE THE PROVIDER. Today, a mo...

Send us Fan Mail Okay so. You know your archetype. You know what you do. But do you know WHY you keep doing it even when you can see it happening in real time? That is what this episode is about. We are going one layer deeper than the archetypes today; into the Jungian shadow underneath each one. The part your psyche built a long time ago to keep you safe. The part that is now quietly running your...

Send us Fan Mail Join me in the heartwarming conversation with Izabela Skarzynska, where she speaks about her moving from Poland to the UK at an early age and what it is like to give up on your mother's dream and start living your own.  You can find Izabela at: https://www.facebook.com/izabela.skarzynska 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-...

Send us Fan Mail Okay so I need to ask you something. You have an offer.  You know it is good.  Your clients who do buy are obsessed with it.  So why are not enough people buying it? It is not your content.  It is not your audience.  It is not the algorithm having a weird week. It is one of four sales shadow archetypes that is quietly running your entire sales energy.  And in this episode I am int...

Send us Fan Mail Inside this podcast I speak with sales master Bea Lopez on how to beat your thoughts, feelings and emotions around your business that you have about sales. She also shares her story on leaving corporate after 2 devastating experiences and she knew she had to start for herself. As she's trailblazing the international business world as a Spanish business owner (and we speak abo...

Send us Fan Mail You're earning well. Like, actually well. And yet there's this quiet nagging feeling that you don't really have that much to show for it. That if the income stopped tomorrow, things would get uncomfortable pretty fast. That's not a you problem. That's the trap. In this episode we get into why earning more isn't automatically making you wealthier and w...

Send us Fan Mail Tasha Fortich is a business coach who helps other female coaches and business owners close the gap between the leader they are and the business they are building, so they can fill their spaces with the dreamiest clients.  She's been doing shadow work for the past few months and it has shifted things in her business completely. She speaks about her move to a different country,...