The Shadow Business Podcast

Send us Fan Mail Can you overconsume in coaching?  Yes. And it's probably not the reason you think. In this episode, I break down why so many coaches keep buying the next course, the next framework, the next "this changed everything for me," and it's not because they're missing information. It's because their business is out of proportion.  One area overbuilt, another...

Send us Fan Mail Most people play it safe to avoid disappointment.  But what if the real risk is reaching the end of your life having never truly followed your soul's mission? In this episode I'm getting personal; sharing what it felt like to turn 30 and genuinely think "I could die now, I've lived fully" and why that feeling is the benchmark I measure everything against....

Send us Fan Mail Most female business owners are busy.  Posting, pitching, investing in branding, raising prices.  But if your business feels misaligned, no amount of output is going to fix it. In this episode I'm introducing one of my core frameworks: Business Within Divine Proportion; the idea that every part of your business needs to be aligned and growing in the right increments, or you&a...

Send us Fan Mail In this episode, I sit down with Olivia Brennan to talk about identity, presence, and why the most powerful transformations don't happen in big conference rooms or online courses; they happen in intimate, carefully held spaces. We're talking about The Duchess Secret Society: a three-day private experience in Bath, England, designed for women who already know they're...

Send us Fan Mail Oliver is a journaling teacher, mentor, and co-founder of the Barcelona Journaling Festival and the creator of the Shadow Journaling methodology, a practice built around self-acceptance, empathy, and building self-esteem from the inside out. In this episode, Oliver opens up about the fear and sleepless nights that came with stepping onto the festival stage himself and why he did i...

Send us Fan Mail My business has grown to a full-blown media company busting out at least 5 different pieces of content a day. And I don't have a team. How is this possible?  I have a strategy. And I teach that strategy inside Viral Virgin, my new content program to help you attract buyers. https://bureausbb.com/viral-virgin   🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invit...

Send us Fan Mail What if the way you get dressed every morning is actually a window into your deepest beliefs about yourself? In this episode, I sit down with Samantha Harman; The Style Editor, author, and fashion thinker, for a conversation that goes far beyond what's in your wardrobe. I first met Samantha in London at Overflow Live, where she was a panelist, and I knew immediately she had s...

Send us Fan Mail Why do people buy from some creators and not others? The answer is trust and trust is built through intentional content, not random posting. In this episode, I share the 3 R's framework that will help you create content that actually converts. Whether you're posting on Instagram, LinkedIn, or Threads, this episode gives you a clear strategy to make your social media work...

Send us Fan Mail Through EFT tapping and intuitive guidance, Zoe Collins helps high-achieving leaders dismantle the subconscious beliefs holding them back in work, money, and visibility. Zoe launched her digital consultancy driven by a deep need for independence and autonomy; to build a business that supported her life rather than burning her out. She had the qualifications, the experience, and th...

Send us Fan Mail Okay so.  You want to win at trial reels.  You also want to still feel like yourself while doing it.  And honestly?? That is the most important thing I have ever heard someone say about Instagram. This episode is for the woman who knows, she KNOWS, that trial reels could change everything for her business. And is still somehow not filming them. And it is not because she doesn&apos...

Send us Fan Mail As a psychic business strategist with 17 years experience in business, marketing & sales, Danikah channels New Paradigm Business codes. Reading the energetic blueprints of global businesses that are here to shift the frequency of the entire planet through soul mission work & highest potential timelines. Danikah's shadow was BEING FORCED TO BE THE PROVIDER. Today, a mo...

Send us Fan Mail Okay so. You know your archetype. You know what you do. But do you know WHY you keep doing it even when you can see it happening in real time? That is what this episode is about. We are going one layer deeper than the archetypes today; into the Jungian shadow underneath each one. The part your psyche built a long time ago to keep you safe. The part that is now quietly running your...

Send us Fan Mail Join me in the heartwarming conversation with Izabela Skarzynska, where she speaks about her moving from Poland to the UK at an early age and what it is like to give up on your mother's dream and start living your own.  You can find Izabela at: https://www.facebook.com/izabela.skarzynska 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-...

Send us Fan Mail Okay so I need to ask you something. You have an offer.  You know it is good.  Your clients who do buy are obsessed with it.  So why are not enough people buying it? It is not your content.  It is not your audience.  It is not the algorithm having a weird week. It is one of four sales shadow archetypes that is quietly running your entire sales energy.  And in this episode I am int...

Send us Fan Mail Inside this podcast I speak with sales master Bea Lopez on how to beat your thoughts, feelings and emotions around your business that you have about sales. She also shares her story on leaving corporate after 2 devastating experiences and she knew she had to start for herself. As she's trailblazing the international business world as a Spanish business owner (and we speak abo...

Send us Fan Mail You're earning well. Like, actually well. And yet there's this quiet nagging feeling that you don't really have that much to show for it. That if the income stopped tomorrow, things would get uncomfortable pretty fast. That's not a you problem. That's the trap. In this episode we get into why earning more isn't automatically making you wealthier and w...

Send us Fan Mail Tasha Fortich is a business coach who helps other female coaches and business owners close the gap between the leader they are and the business they are building, so they can fill their spaces with the dreamiest clients.  She's been doing shadow work for the past few months and it has shifted things in her business completely. She speaks about her move to a different country,...

Send us Fan Mail You earn well. You're smart. You plan everything in your business. So why does the idea of sitting down and actually mapping out your wealth feel like something you'll get to... eventually? In this episode we get into the real reason high-earning women avoid making a wealth plan and it has nothing to do with being bad with money or not knowing where to start.  We look at...

Send us Fan Mail Laura works as a speaker, Mindset Coach and yoga studio owner/teacher. In all of her work, she has 2 goals: regulate people's nervous systems and get them on the path to what they really want to be doing. She speaks from her own experience on this guest episode, how a few  consecutive events (you can't make this up) have changed her life forever. Listen to this heart ope...

Send us Fan Mail Most people have no idea what they're actually worth and that's exactly where the problem starts.  In this episode, we're talking about net worth: what it really means, why calculating yours is one of the most powerful things you can do for your financial future, and what the numbers actually look like across the world. From median wealth in the US, Netherlands, Aus...

Send us Fan Mail About 2 years ago, I stopped myself and wondered; what am I doing? What am I working for? Yes, for money and because I love my business, but it felt like the money was falling into a valley of "goodbye I'll never see you again". ​ And I heard all these people talk about having assets, having a certain net worth, having a very clear idea on when they would retire. ​...

Send us Fan Mail This episode is one I've been wanting to record since I walked out of Freedom Queen Live changed; not just inspired, but actually changed .  Bridget James Ling, founder of the Freedom Queen Movement and creator of the annual Freedom Queen Live conference, joins me to pull back the curtain on what it actually takes to build something that transforms people.  We talk about the...

Send us Fan Mail This is a client case study of a client of mine who kept holding on to her hourly rates and why this, in this case, was actually her shadows talking.  She's doing great now and she's changed a lot in her business. It is so interesting to see how something seemingly insignificant, like hourly rates, can actually fully change the way you lead your business.  🎁 Free Hypnos...

Send us Fan Mail This is one of my favorite episodes, because it speaks about the core of your business; your offers and how it can really change the game for you. Since November last year, I completely shifted my business model after the insights I share inside this episode and how you can do that too. And how your shadows are preventing you from creating the offer that your clients crave.  Have...

Send us Fan Mail One of my 1:1 clients finished her first month of coaching with me and I wanted to do a short 'midterm' review of our coaching together. I looked back at the questions she asked in the onboarding form and I was so surprised seeing those questions, because it was like I was seeing a whole different person. At the beginning she was sceptical about coaching.  And even thoug...