The Shadow Business Podcast

Send us Fan Mail Two years ago, I made a podcast about 'the gatekeepers' inside the art world and how it keeps artists small. In this episode, I am diving deeper into the dynamics of 'waiting to be chosen' and where it systemically is coming from and what you can do about it. This episode is both practical and raising awareness on the topic. You can find all the details on my n...

Send us Fan Mail You don’t need to be “deep enough.” You don’t need a breakdown. You don’t need to fix yourself first. Shadow work doesn’t start with digging. It starts with noticing. Noticing how you react. Noticing what you avoid. Noticing what you do automatically. If you’ve ever thought: “Why do I keep doing this?” you’re already at the doorway. This episode is a soft, normal, very human take...

Send us Fan Mail You know what’s wild? Some of the most powerful women I know sound incredible in conversation— and completely disappear on the page. They post anyway. Every day. With barely any response. In the new episode, I explain why this keeps happening—and why it’s not about confidence, consistency, or the algorithm. If content feels harder than it should… this one will land. 🎁 Free Hypnos...

Send us Fan Mail Ever bought something and immediately thought: “…why did I do that?” This was probably because your body already knew this wasn’t really a choice, it was relief. Frantic spending isn’t a money problem. It’s a nervous system moment. Wealth doesn’t start with better strategy. It starts with being able to pause. To notice: Am I choosing… or escaping? This episode is for you if money...

Send us Fan Mail When I first heard from my trainer that I needed to strengthen my relationship with my mother in order to receive more money, everything suddenly became clear. In my body. This isn’t symbolic. And it isn’t psychological. Your mother is your first relationship with life itself. As a role . Your nervous system learned very early what receiving feels like through her. What it costs t...

Send us Fan Mail Becoming the obvious choice is rarely about better marketing. It’s about alignment. When your offer reflects how you actually work. When it solves one clear tension instead of ten imagined ones. When it feels honest, contained, and true to your stage. People don’t need convincing then. They feel recognition. This episode is for anyone who’s tired of shouting, tweaking, or adding m...

Send us Fan Mail Ever notice how your work always has to make sense ? How it can’t be light. How you feel the need to contribute something substantial every time you speak? Sometimes that’s integrity. And sometimes it’s a systemic shadow . In many systems, presence wasn’t enough. You belonged because you were useful, insightful, or made things make sense. So depth became safety. Clarity became con...

Send us Fan Mail Most people aren’t choosing a mentor. They’re choosing:  • a mother  • a father  • a cheerleader  • a punisher  • or someone to blame Same family system. Different payment plan. If your coach is regulating your nervous system, holding your identity, or carrying your disappointment, that’s relational outsourcing. This episode is uncomfortable on purpose. Because nothing in your bus...

Send us Fan Mail I’m currently in the middle of launching a new brand name. It’s called Wealth Icon . And the conversations around it have been… interesting. Some people immediately lit up. They felt it in their body before they could explain it with their mind. They smiled. They said: “Yes. That makes sense.” And others hesitated. They said things like: “Are you sure you want to flagship that nam...

Send us Fan Mail Wealth reveals people. It never hides them. This week on The Shadow Business Podcast, I’m talking about why wealth feels so loaded, why women hesitate to claim it, and what changes the moment you stop trying to deserve success and begin to embody it instead. Not louder. Cleaner. Iconic. If you’re ready to understand wealth beyond numbers and meet the identity behind it; this episo...

Send us Fan Mail What are the choices that you make daily? The investment choices and how do you circle back to how smart those investments are? In this episode, Sarah speaks about the depth of your choices in your business. 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I...

Send us Fan Mail Today I want to speak on the shadows in your content; why do you show up or not show up in your content? This is the unspoken conversation on the undercurrent of what's happening when you show up. When you learn to work on this, you'll be able to show up fully like you and in this episode I am sharing how you can do that. 🎁 Free Hypnosis — Unblock Your Yes: In February...

Send us Fan Mail For this episode, I am taking you back to the beginning of my business where I first taught Goal Setting and how I slowly lost believe in the concept and gained it back again.  You're able to join my new mini-program Your Next Chapter for only €62,- through this link:  https://bureausbb.plugandpay.nl/checkout/your-next-chapter-vision-board-party-2026  See you inside! 🎁 Free...

Send us Fan Mail This episode is not about networking or inspiration; it’s about what actually happens inside your system when you step into high-frequency spaces. The comparison. The shrinking. The need to belong. The fear of being seen by other leaders. The parts of you that come online when the energy in the room is bigger than your nervous system is used to. These events don’t just challenge y...

Send us Fan Mail Most women wait to feel like a winner after the success arrives. But true winning doesn’t happen after the results; it happens before them. In this episode of The Shadow Business Podcast , Sarah Berckenkamp unpacks the identity shift that changes everything: the moment you decide you are the woman who wins. We dive into:  • How winners think, move, and make decisions  • The quiet...

Send us Fan Mail You call it high standards. You call it excellence. You call it leadership. But underneath… it’s control. In this episode of The Shadow Business Podcast , Sarah Berckenkamp exposes one of the most sophisticated defense mechanisms in high-achieving women: the need to grip, manage, oversee, fix, and hold everything together. We go straight into:  • The illusion of safety that contro...

Send us Fan Mail Every business is secretly run by the roles you learned as a child. Victim. Saviour. Accuser. If you’re caught in the Drama Triangle, you’re not leading; you’re reenacting.  You’re running your launches, your pricing, your content, and your team dynamics from survival, not from your adult self. In this episode, Sarah Berckenkamp pulls back the curtain on the Drama Triangle, how it...

Send us Fan Mail Why do you, who makes great money… still not feel safe with it? Not just “scared of not having enough,” but uncomfortable holding it, guilty receiving it, or quick to get rid of it. In this episode, I unpack what’s actually happening underneath: the family loyalties, the nervous system memory, and the cultural conditioning that keeps you regulating through hustle instead of safety...

Send us Fan Mail Something strange happens when you stop chasing money. It starts listening. In this episode, Sarah Berckenkamp opens a quiet, powerful conversation about wealth, lineage, and the witch energy that moves beneath every business. It’s not strategy.  It’s remembrance. Listen if you can feel money changing shape around you. You can still get Money Witch:  https://bureausbb.com/moneywit...

Send us Fan Mail What if your power wasn’t born from confidence, but from an unmet desire? In this episode, Sarah Berckenkamp explores the systemic and emotional layers behind Victoria Beckham’s success. Not as gossip. Not as critique. But as a mirror for every ambitious woman who has built her empire from the need to be seen, loved, or safe. This is a conversation about control, performance, iden...

Send us Fan Mail Your content isn’t broken. It’s just being created from the parts of you that are still protecting you. In this episode, Sarah holds up three quiet mirrors, to the performer, the pleaser, and the survivor inside every entrepreneur. It’s not a strategy talk. It’s a soft confrontation with the energy beneath your visibility. If your content looks good but doesn’t land , this is wher...

Send us Fan Mail What happens when a woman builds her brilliance on exhaustion? When every launch, every post, every achievement is secretly a survival strategy? In this episode, we trace the Overachiever Pattern back to its roots: the father wound. Whether your father was physically absent or emotionally unavailable, the body learns a contract early on: “If I shine, I belong. If I rest, I disappe...

Send us Fan Mail So many women in business feel like they’re carrying it all. The launches. The clients. The team. The pressure to hold it together, perfectly, endlessly. But what if that weight isn’t really about your business at all? In this episode, Sarah Berckenkamp unpacks the Mother Wound;  not as a concept of blame, but as a systemic pattern that silently shapes how you lead, sell, price, a...

Send us Fan Mail 🎙 The Shadow Business Podcast Beneath every launch, every client, every offer; there is a system running the show. Not your funnel. Not your mindset. Your nervous system. Your family system. The emotional architecture you carry into every corner of your business. I’m Sarah Berckenkamp;  certified systemic coach, business mentor, and the voice behind The Shadow Business Podcast . T...

Send us Fan Mail You’ve done the mindset work. You’ve built the brand. You’ve mastered the strategy. But your business still carries your childhood. Your launches still carry your survival patterns. Your pricing still carries guilt, silence, or fear. This isn’t self-sabotage. This is your nervous system. Hosted by Sarah Berckenkamp; certified systemic coach and business mentor; this podcast explor...